From the July 2010 issue of Steve Harrison’s Book Marketing Update:
“Getting endorsed by a well-known name will give you instant credibility. This is not as hard to do as you might think. Start by making a long list of celebrities or experts in your field that you would love to get a quote from. You can get their addresses from their agents or through this website: www.contactanycelebrity.com.
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When writing a request letter, make it as easy as possible for the celebrities you target to respond. Tell them why you admire them, give them a few examples of things they could say about your book and include a return envelope with your manuscript. I had a client who took this approach with his tax book and he succeeded in getting quotes from Larry King and Charles Schwab.
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Here’s another tip: Ask them to talk about you in their quote rather than your book. For example, “Jane Johnson is on a crusade to help all parents become exceptional parents.” When you receive blurbs like that, you can use them to promote your talks, workshops and other products, in addition to using them on your book cover.”