“Consider asking the celebrity to give a quote about you – not your book or program.
Instead of, ‘This is a must-read book that I couldn’t put down,’ go for something like, ‘Jane Johnston’s crusade will change lives and save children.’
The second quote is more flexible. You can use it for all kinds of promotions. With that kind of quote, the celebrity is saying that he likes you and your entire mission, not just your book.
By the way, our colleague Jordan McAuley’s Contact Any Celebrity is a very useful tool for finding celebrity addresses.”
Want more tips on how to get celebrity endorsements for your books and products? Check out our insider audio interviews in the Member Lounge.
How To Get On National TV!
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Featured By…
ABC News
American Writers & Artists Inc. (AWAI)
AMEX Open Forum
Atlanta Journal Constitution
Author Advantage Magazine
1001 Ways to Market Your Books
Bill Glazer's Celebrity Swipe File
Bill Stoller's Publicity Insider
Bottom Line/Personal
Build Book Buzz
Bulldog Reporter
Career Trend
CBS News
Clarity.fm
Classwish
CNN
Daily Record UK
Dan Schawbel's Personal Branding
DevTribe
Donna Cutting's Celebrity Experience
E! News
Entrepreneur Magazine
Dan Kennedy/GKIC
Dan Poynter
FOX News
GKIC Small Business Hour
GlobalCrafts.org
Guardian UK
HARO (Help A Reporter Out)
Indie by Nature
Inside Direct Mail
Investor's Business Daily
Inside Business
Jack Canfield
Jezebel Magazine
Joan Stewart's Publicity Hound
John Kremer's Book Marketing
Launch Grow Joy
Look to the Stars
Marcia Yudkin
Marketing to the Affluent
Mogul Mom
New York Daily News
No B.S. Marketing Letter
O'Dwyer's PR
OC News
Pam Perry's PR Coach
Post and Courier
Reference.com
RetroMedia NYC
Rich Mom Business
RTIR (Radio-TV Interview Report)
Scott Fox's Click Millionaires
Self-Publishing Encyclopedia
Small Business Branding
Small Business Rainmaker
Star Magazine
Startups.co
Step Into the Spotlight!
Steve Harrison's Book Marketing Update
Stu Heinecke's Contact Marketing
Susan Harrow's PR Secrets
Target Marketing Magazine
Tim Ferriss/The 4-Hour Workweek
Vanderbilt Journal of Entertainment & Technology Law
Today’s tip comes from my friend Steve Harrison of Reporter Connection, a service that sends you daily media leads so you can get free publicity.
