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Today’s tip comes from Steve Harrison of The National Publicity Summit, where you can meet national TV producers and pitch them your book for television interviews.
Going after a celebrity endorsement?
“Consider asking the celebrity to give a quote about you – not your book or program.
Instead of, ‘This is a must-read book that I couldn’t put down,’ go for something like, ‘Jane Johnston’s crusade will change lives and save children.’
The second quote is more flexible. You can use it for all kinds of promotions. With that kind of quote, the celebrity is saying that he likes you and your entire mission, not just your book.
By the way, our colleague Jordan McAuley’s Contact Any Celebrity is a very useful tool for finding celebrity addresses.”
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About the Author
Jordan McAuley
Founder, Contact Any Celebrity with ‘Shark Tank‘ judge Barbara Corcoran
Jordan McAuley is the author of ‘Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility & Star-Powered Publicity‘, ‘Secrets to Contacting Celebrities: 101 Ways to Reach the Rich & Famous‘ & ‘The Celebrity Black Book: Over 56,000+ Verified Celebrity Addresses (Deluxe Edition).’ He has been featured by AMEX Open Forum, CBS News, CNN, E! News, Entrepreneur Magazine, Forbes, FOX News, USA Today, The Guardian, Tim Ferriss‘ ‘The 4-Hour Workweek‘, The Wrap & more.
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