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5 Ways To Boost A Brand’s Star Power

Wednesday, October 26th, 2016

5 Ways to Boost Your Brand's Star Power

In a new AdWeek article, ‘5 Ways for Brands to Ignite Star Power,’ William Morris Endeavor agent Jessica Thomas reveals 5 ways to boost your brand’s star power:

  1. Be open-minded. ‘It’s easy to be set on using your favorite celebrity, but that person may not resonate with your consumers,’ she says.
  2. Find someone with an authentic voice. ‘Seek an existing evangelist, someone who already has an affinity to the brand.’
  3. Look beyond a pretty face. ‘Hire an artist to be a creative partner, not a shill.’
  4. Empower your spokesperson by having them participate in the creative process. ‘It will provide talent with a sense of ownership in the campaign’s success, drive home the authenticity of the association to your audience and it will give your brand a unique opportunity to leverage the voice and perspective of a talented celebrity.’
  5. Ask the right questions. Do you want to emphasize digital? Do you want household name recognition? Do you want someone who can create recipes or beauty tips and tricks?

Read more of Jessica’s tips in the original AdWeek column here.

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Author Susan B Mead

After her son passed away, Susan B. Mead decided to write a book but knew nothing about publishing or marketing books. However, she was determined to get her story out to the world and help others. She’s since gone on to amazing success helping people overcome tragedies in their lives.

“7 and a half years ago I lost my youngest son and my world turned upside down, and in that chaotic moment, peace stepped in. I want to help others find that peaceful spot and that wonderful place where they can be calm, effective, capable and step out of the darkest holes of their life and into greatness.”

Today, Susan has 2 stunning websites… over 37,000 Facebook fans, over 85,000 Twitter followers and over 20,000 Instagram followers!


Even better, when she launched her book, Dance with Jesus: From Grief to Grace, it immediately hit #1 on Amazon’s Christian grief category.

How Susan she get such great results? More importantly, how did she take a personal tragedy and turn it around to help thousands of others who need her help and advice?

Watch this video where Susan shares how she made her Quantum Leap!

One common thread we’ve seen is that most authors and speakers use a difficult event in their lives to help others get through difficult times in theirs.

Steve Harrison has worked with authors who’ve lost husbands and children… abused and battered wives… people who were once wealthy and lost it all to unscrupulous business partners… in fact, you name a problem, and he’ll show you a brave soul who has used that strategy to help thousands of others.

If you have a story to share that can help others overcome challenges in their life, perhaps it’s your calling to get it out there.

But of course, there’s the stumbling block of actually writing the book, getting booked on speaking engagements, building a platform, creating a social media presence, and on and on.

Don’t let your fear of computers or the Internet keep you from sharing your message to the thousands or millions of people you can help. You can follow Susan’s footsteps. See what she did to succeed and how she overcame the hurdles in this video. Enjoy!

P.S. – Want Steve Harrison’s team to work with you over the next year to see your goals become reality?

Apply now for a spot in Quantum Leap and get started!

P.P.S. – Susan was a prize winner in the annual ‘I Made A Quantum Leap’ contest. When you join Quantum Leap, you too will have the chance to compete in the annual contest and celebrate your progress!

Quantum Leap Apply Now

Categories : Authors & Writers
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How To Sell Books To Libraries

Friday, June 24th, 2016

Are you selling your book to libraries?

If not, you’re missing a big opportunity!

Libraries are the biggest, untapped source of ongoing revenue for authors (both unknown and established.)

In fact, did you know you can make up to EIGHT TIMES as much per title selling to libraries compared with what you get from Amazon?

Many authors wrongly assume libraries are ‘old school’ and few people visit libraries these days. But actually…

40% of Americans visited a library last month. Only 5% went to a bookstore.

And library budgets are going up!

Budgets for many libraries are over $800,000.00 per year. And in cities serving populations over 500,000, library budgets average $4,437,000.00 annually.

Year after year, libraries get millions of dollars in fresh cash to buy books.

But that’s just the tip of the iceberg why libraries are a hidden source of revenue for authors.

To discover how to get started selling to libraries, join us this Wednesday, June 29th, 2016 for a free webinar on how to sell thousands of books to libraries.

Go here now to register for the call!

On the webinar, Amy Collins (who has helped more authors sell more books to libraries than anyone else) will reveal:

* Insider secrets and little-known strategies for selling books to libraries Amy has learned working with top publishers and book wholesalers.

* 3 key factors that make libraries more profitable for authors than bookstores (especially for building a lucrative passive income).

* Haven’t published or written your book yet? No problem. You’ll discover simple guidelines that guarantee librarians across the country will start buying your book as soon as it comes out. This also works for ebooks!

* The step-by-step process librarians go through when purchasing books (most authors don’t know this system).

* What kinds of books libraries buy and how you can benefit no matter where in the publishing process you are.

* How to start with just one library then make your book sales go viral into libraries across the country.

* How to use a library to get free publicity for your book (you don’t even need to go into the library!)

* How to get libraries to SELL your book. (Libraries don’t just lend books, they sell them now, too!)

* The ‘attitude’ strategy for getting libraries to not only buy your book, but also invite you to speak or hold a workshop with their community.

* How to use the library to increase sales of your book on Amazon (on average you’ll sell 22% MORE books!)

* The ebook licensing secret that can build an incredible ongoing passive income for you year after year.

* The very first thing you must do to get your book into a library.

* The EXACT time when you must present your book to libraries (this drastically increases your chances of getting libraries to promote your book).

* The #1 mistake authors make when  trying to sell their book to libraries.

* 5 little things all librarians want to see from you that will increase the chances they buy your book. (You can cover all these in one simple email!)

* All librarians have 4 goals they want for every book they buy. Find out what they are!

* 5 categories of books (and ebooks) libraries buy most often (plus the 4 types they always avoid).

* The #1 category of nonfiction that libraries buy (you’ll never guess what!)

* The 8 biggest wholesalers who sell books to libraries (you’ll get the names of the wholesalers during the webinar.)

* How and what to write in an email to a librarian that will catch his or her attention and make you look like a pro.

* The library money trail and the secret of how to license your ebooks to libraries for an avalanche of book sales.

* Plus much, much more!

In the interest of full disclosure, I’m an affiliate for this call.

Go here now to register for the call!

Categories : Live Events
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How to Speak in Sound Bites

Friday, March 11th, 2016

How do journalists and TV producers decide whether to interview you?

It often depends on who provides the best sound bite.

Have you ever watched a talk show when the guest (sometimes a celebrity) seems oblivious to the fact they’re on live TV and only have a short amount of time?

Their message often gets cut short by a commercial break, often awkwardly.

Many people take ten sentences (or more) to say what they could in one.

Developing the ability to speak in sound bites is easy if you know a few key techniques and tips.

Here are 6 tips for creating memorable sound bites when pitching the media:

1) Keep it short. Say what you have to say in one or two sentences, no more.

2) Be specific and vivid. In an interview with BusinessWeek, Donald Broughton, an analyst for Avondale Partners, was talking about the stocks of two railroad companies: Union Pacific and Burlington Northern.

Notice the language he used to make what would otherwise be boring memorable for the journalist interviewing him:

“It’s one thing if you steal dirt from my front yard, and it’s another if you break into my house and take my sterling
silver,” Broughton said. “For six quarters, Union Pacific’s been walking around Burlington Northern’s house and taking as much silver, jewels and flat- screen TVs they can get their hands on.”

That’s speaking very specifically and vividly. It’s no surprise that all of the different analysts that journalists could quote, they quoted Broughton. He knew how to speak in sound bites.

3) Express a solid opinion. Many people are afraid to voice their opinions because they fear that others will disagree. But people who are good at giving sound bites know that the media are looking for strong opinions. If some people don’t disagree with what you’re saying, you’re probably not saying much.

When Warren Buffett was interviewed about the tax President Obama wanted to levy on financial corporations, he said, “Look at the damage Fannie (Mae) and Freddie (Mac) caused, and they were run by Congress. Should they have a special tax on Congressmen because they let this thing happen to Freddie and Fannie? I don’t think so.”

His willingness to express a solid opinion got him quoted. But did you also notice how he made a comparison?

We’ll talk about that more in a minute.

Robert Thompson is a professor of TV and pop culture at the S.I. Newhouse School of Public Communications at Syracuse University, and one of the most quoted professors in the world.

In fact, in 2007 the Associated Press referred to him as ‘the most quoted man in America’ next to the President.

He is so good at giving sound bites that he’ll sometimes get 60, 70 or even 80 media calls in one day. If you Google his name, you’ll see he has been quoted virtually everywhere, including more than 40 times in the New York Times in just four years. How does he do this?

“Unlike many people in his position, Robert almost always finds an angle or perspective I haven’t thought about,” says AP television writer David Bauder.

4) Repeat the same word. In describing Paris Hilton, Thompson said, “She’s the non-story that keeps on being a story.”

When giving advice about investing, Warren Buffett said, “Be fearful when others are greedy and greedy when others are fearful.”

5) Compare something to something else that everyone already knows about.

In describing Katie Couric’s debut on CBS Evening News, Robert Thompson said that her first broadcast would be “some of the most scrutinized frame-by-frame video images since the Zapruder film (of the JFK assassination.)”

By using a comparison to an example everyone is familiar with, he was able to make his point in a memorable way.

6) Speak in metaphors. When talking about Fox News, Thompson says, “they want to be the David of David and Goliath, but they are the Goliath.”

When speaking in this type of short metaphor, Thompson makes his point in a way that gets the media to pay attention and quote him, rather that someone else.

It’s critically important to use sound bites when pitching the media, in press releases and being interviewed by them.

They’ll be grateful, and you’ll be thrilled with all the media coverage you receive!

As a gift for being here, I’d like to offer you a free 28-page PDF report that reveals 10 proven strategies for getting the media attention you deserve.

Go here now to download the PDF!

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What The Media Never Tells You

Friday, March 11th, 2016

“Why would the media want to feature me?” you might ask.

The fact is, there is more media today than ever before.

Thousands of TV channels. Online blogs. Local & satellite radio stations. Local & national newspapers. Print Magazines.

They all need one thing: stories and fresh information that their audience will find interesting.

That’s where YOU come in.

You see, the media NEEDS you.

They must constantly find interesting people to interview day after day, month after month, hour after hour.

Just think about how many 24-hour news stations we have today. They all need content and experts, often known as ‘talking heads.’ Why not you?

It never stops. There’s always a new
day and a new deadline for producers.

The media need you because they have a voracious appetite for fresh content.

However, there’s one thing you MUST to have the media give you coverage: position. What you are promoting in a way that servers their audience.

They will plug your book, product or business. That’s part of the deal in exchange for you giving them content.

But the story can’t be JUST about your book, product or business.

As one TV producer told me, ‘What can my housewife sitting at home putting the turkey in the oven learn from you?’

It’s time to shift your mindset from ‘I don’t want to bother the media, they’re busy’ to ‘I know the media needs me – I’m doing them a favor.’

Most people don’t know how to seize that opportunity. They don’t know how to THINK like the media.

So they shoot themselves in the foot, thinking they can’t do it or making a
lot of expensive mistakes, like getting blacklisted by the media or hiring an expensive publicist that you don’t need.

I don’t want that to happen to you.

As a gift for being here, I’d like to offer you a free 28-page PDF report that reveals 10 proven strategies for getting the media attention you deserve.

Go here now to download the PDF!

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The Secret to Media Attention

Friday, March 11th, 2016

Most people make a big mistake when approaching the media.

They lead with what they are promoting rather than an IDEA for a show or story.

They essentially say to the decision maker, “I have a new book and you should interview me.”

Or, “My product is amazing, you should
write about it!”

This approach usually scares the media away because it sounds more like a sales pitch than a topic or story that will interest their audience.

Here’s the good news…

If you approach the media the right way, they’ll often gladly interview you and allow you to let people know where to get more information about what you’re promoting. More on that later.

But how do you approach the media in a way that makes you irresistible?

You give them a HOOK.

What’s a “hook” you ask?

Have you ever watched TV and suddenly a host comes on and says something like, “Don’t go away, because coming up next we’ll show you how to cut your grocery bill in half and save at the store!”

That’s an example of a hook.

The host just teased you into watching a whole bunch of commercials (or at least not change the channel) so you can find out how to cut your grocery bill.

So let’s talk about how to create a hook for YOU…

Think about it this way:

“Coming up ________________”

What is something a TV host could say that would tease people into waiting through commercials (or not change the channel) to hear what you have to say?

Or imagine people were looking at the cover of a magazine where it teases the stories inside. What phrase might they put on the cover about you to get people to buy the magazine and turn right to that page when they get home?

The answer to that question is your hook.

The truth is you can, and should, have several different hooks.

But sometimes it’s hard to create them all by yourself.

To discover 8 hooks you can use right now to get media attention, download this free 28-page PDF report now.

You’ll also learn 9 insider strategies to landing free publicity on radio/TV shows, newspapers, magazines & online.

Hope you enjoy it!

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How To Land National Media Coverage

Tuesday, February 9th, 2016

Want to land big media coverage?

Few things can change your business – and your life – for the better faster than landing the right national media appearance.

I’m talking about appearing on a major national TV show like the Today Show or Good Morning America, or being written-up in a huge national magazine like Time or a newspaper like the New York Times.

Almost overnight you might well go from struggling to suddenly having thousands – even millions — of people interested
in buying what you’re promoting, ordering your book or product online and in stores, trying to hire you for speeches, consulting and more.

Wondering what it would take for you to land such a major national media hit?

To discover how, you’re invited to a free teleseminar this Thursday, February 11th, hosted by Steve Harrison, who’s helped over 15,000 authors and entrepreneurs land media coverage.

Go here now to register for the call!

On Thursday’s call, you’ll discover ‘7 Secret Strategies for Landing Your First (or Next) National Media Appearance’:

* How to get the media to see why they need you NOW. George, a self-published author, followed this strategy to land his first ever national TV appearance and sell over $100,000 of books. It only required changing 10 words in his pitch.

* 5 proven ways to shape your message to attract major media. One of these got Jim booked on CBS Evening News. Another got a nonprofit leader in People magazine.

* A little-known technique you should use to land major print coverage. You’ll learn what Joan used to land a feature story about her business in the New York Times.

* An easy way to parlay local publicity into national publicity.

* Resources you can use to find the names and email addresses of these media in order to contact them.

* How Elizabeth got booked on the Today Show without a publicist. You’ll also hear how she’s become a repeat guest who has appeared on the show over 13 times.

* What to put in the subject line of an email to stand out from all the spam producers and journalists receive.

* Would you like to become the person the media calls for a quote when something related to your field happens in the news? Steve will share what a college professor does to get major media to call him almost daily requesting interviews.

* How to use social media to grab major media coverage.

* What most people don’t know about turning a ‘no’ from the media into a ‘yes.’

* Plus much more!

Go here now to register for Thursday’s teleseminar on landing your first (or next) major national media appearance!

In the interest of full disclosure, I’m an affiliate for this call.


Categories : Live Events
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