“5 Ways To Boost Your Brand’s Star Power”
In the AdWeek article, ‘5 Ways for Brands to Ignite Star Power,’ William Morris Endeavor agent Jessica Thomas reveals five ways to boost your brand’s star power:
- Be open-minded. “It’s easy to be set on using your favorite celebrity, but that person may not resonate with your consumers,” she says.
- Find someone with an authentic voice. “Seek an existing evangelist, someone who already has an affinity to the brand.”
- Look beyond a pretty face. “Hire an artist to be a creative partner, not a shill.”
- Empower your spokesperson by having them participate in the creative process. “It will provide talent with a sense of ownership in the campaign’s success, drive home the authenticity of the association to your audience and it will give your brand a unique opportunity to leverage the voice and perspective of a talented celebrity.”
- Ask the right questions. “Do you want to emphasize digital? Do you want household name recognition? Do you want someone who can create recipes or beauty tips and tricks?”
— From ‘5 Ways for Brands to Ignite Star Power‘, by Jessica Thomas, AdWeek, 10-9-16
About The Author
Jordan McAuley
Founder of Contact Any Celebrity with ‘Shark Tank‘ judge Barbara Corcoran
Jordan McAuley is the author of ‘Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility & Star-Powered Publicity,’ ‘Secrets to Contacting Celebrities: 101 Ways to Reach the Rich & Famous,’ & ‘The Celebrity Black Book: Over 56,000+ Verified Celebrity Addresses‘. He is featured by American Express OPEN Forum, CBS News, CNN, E! News, Entrepreneur Magazine, Fast Company, Forbes, FOX News, New York Post, USA Today, The Guardian, Tim Ferriss‘ The 4-Hour Workweek, The Mirror UK, The Wrap & more. He graduated from the University of Miami with Motion Picture Business and English Literature degrees from the School of Communication and College of Arts & Sciences. Jordan is a former 90s high school video store clerk who has lived and worked in Atlanta, Miami, Los Angeles, and New York City.