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Connecting Yourself to Celebrities

Dan Kennedy's Marketing to the Affluent Book Club Discussion Video

“Why is this important? First, because nothing gets attention like celebrities. Nothing.

From any and every demographic, be they rich investors and CEO’s or the “you might be redneck” crowd at the trailer park. Second, because it is reassuring to clients that you are hanging out with famous and important people. You are accepted as the kind of folks you associate with. Three, because it may stimulate pass-along or referral-producing conversation… “hey, look what my guy’s up to — and here’s what he says about…”

Of course, you immediately think you have no opportunities like this, cannot afford to contact yourself with celebrities, and that this doesn’t apply to you, and you’re wrong on all three counts. In fact, just for the demo, I’ll hand you “free use of celebrities” just about anybody can use, even you! Let’s assume I send you an envelope with full-color photos of, say, Paris Hilton, Hugh Hefner next to a Playboy bunny, Sarah Palin, George Clooney, and me, with the headline: What Do Paris, Hef, Sarah, George, and Dan Have in Common?


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— will I grab your attention? Arouse your curiosity? Get you to open the envelope? Easily done. By anybody. It is, as an example, something frequently done with photos or lists of celebrities who all wear hearing aids, in advertising or direct-mail for that product. And there are plenty of other opportunities to connect yourself with as well as create your own celebrities.

I have said it before and say it again: if you are failing to connect yourself, your products, your business with celebrities, you are failing to take advantage of an important, reliable and readily available abstention-getting and selling tool — so, if you leave good tools in your bag unused, you really have no right to complain about any unsatisfactory results, do you?”

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– Dan Kennedy’s ‘No B.S. Marketing Letter‘

Also See:

  • 10 Ways to Celebrity-ize Your Business
  • 12 Low-Cost Ways to Profit from Celebrity Marketing
  • Celebrity Advertising & Marketing
  • Celebrity Marketing POWER!
  • Connecting Yourself to Celebrities
  • Dan Kennedy on Celebrity Endorsements
  • How ‘The Company You Keep’ Can Impact Price
  • How to Get Celebrity Authority
  • Real People vs. Celebrity Testimonials
  • The Strategy of Attachment
  • The Two Sides of Celebrity
  • Using Celebrities to Create Trust
  • WANTED: Sarah Jessica Parker’s Shoes
  • Why Celebrities Are A ‘Woefully Underused’ Opportunity

By Contact Any Celebrity Filed Under: Articles, Marketing & Publicity

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Look What People Are Saying…

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- CNN

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- Entrepreneur Magazine

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- Dan Kennedy, No B.S. Marketing to the Affluent

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- Paul Hartunian, Free Publicity Information Center

"I strongly suggest you try this service out when you need to get endorsements for your books or products. In case you are running a charity auction, you can even use this service to get autographed items for your fundraisers. Lots more uses too."
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"Of all the resources for celebrity addresses, this is far and away the most comprehensive and useful tool."
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"Useful for authors who want positive quotes from celebrities to put on their book covers, fans seeking autographs, and charities looking for celebrity endorsements."
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