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Dan Kennedy on Getting Celebrity Endorsements

Dan Kennedy's Marketing to the Affluent Book Club Discussion Video

“Celebrity endorsement bears risk — ask Accenture about Tiger Woods. Or Juice+ about O.J. Simpson.

But. Celebrity endorsement virtually guarantees better readership (or viewership or listenership) from ANY constituency.

Marketing to the Affluent by Dan S. Kennedy
‘No B.S. Marketing to the Affluent’ by Dan S. Kennedy

I have had the very good fortune over a year of having copywriting/advertising/marketing projects with the use of celebrities and often, writing words for the celebrities’ mouths (for print, direct-mail, audio, video, online):


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Football legend Fran Tarkenton; sitcom parents like Alan Thicke, Florence Henderson, Judith Light; soap stars like Gloria Loring and Victoria Principal; icons like Art Linkletter and ‘Lonesome George’ Gobel; business celebrities like Lee Iacocca.

I can tell you, from the perspective of one of the highest-paid direct-response copywriters in the world, that I much prefer writing copy to be ‘said’ by a celebrity than a non-celebrity.

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– Dan Kennedy, Look Over Dan’s Shoulder

Celebrity Leverage by Jordan McAuley
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P.S. Looking for accurate celebrity contact information?

Start your free 7-day trial to Contact Any Celebrity’s Private Online Database of 59,000+ celebrities, influencers, and public figures.


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You’ll also get our new e-book, ‘Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility & Star-Powered Publicity‘ in the Member Lounge.

Also See:

  • 10 Ways to Celebrity-ize Your Business
  • 12 Low-Cost Ways to Profit from Celebrity Marketing
  • Celebrity Advertising & Marketing
  • Celebrity Marketing POWER!
  • Connecting Yourself to Celebrities
  • Dan Kennedy on Celebrity Endorsements
  • How ‘The Company You Keep’ Can Impact Price
  • How to Get Celebrity Authority
  • Real People vs. Celebrity Testimonials
  • The Strategy of Attachment
  • The Two Sides of Celebrity
  • Using Celebrities to Create Trust
  • WANTED: Sarah Jessica Parker’s Shoes
  • Why Celebrities Are A ‘Woefully Underused’ Opportunity

By Contact Any Celebrity Filed Under: Articles, Marketing & Publicity

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