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“Arguably, this shouldn’t be nearly as influential as it is, but people mostly get to ‘trust’ for wrong-headed reasons.
Being known, familiar, understood as celebrated, understood as a Very Important Person (V.I.P.), being watched and listened to and talked about drives much of the marketplace.
Patients badger their doctors for some test or cure they heard Dr. Oz talk about on TV.
Donald Trump had an enormous head start in the race to the White House by being one of the best-known TV personalities of the time, cast, positioned and known by that to the public as a brilliant businessman and deal-maker, and someone likely capable of blowing up the constipated if not corrupt political establishment few felt benefited them.
His head start this way was so great, no one could catch up – despite being more credentialed, more experienced (at politics), better funded, supported by powerful organizations. His celebrity was elected.”
He quickly became a regular guest on Oprah and today he’s one of the most visible, well-known self-help gurus out there.
He’s written three New York Times bestsellers and now, thanks to Oprah, has his own nationally syndicated TV show.
(I got to attend the very first Dr. Phil Show taping in 2002, thanks to a friend who was a producer there!)
So what was the secret to his success?
You might think it was meeting Oprah, and there’s no question Oprah’s show launched him to fame and fortune.
However, there’s another secret to his success most people don’t notice, but which is even more significant, and that’s this:
He didn’t wait till he was completely ready before he said “yes” to the opportunity.
When Oprah invited him to appear on her show, he didn’t say, “Let me first finish my book so I have something to offer to the millions of viewers who will see me.”
He didn’t say, “I haven’t done much TV before. Let me do some smaller shows first.”
He didn’t say, “Let me get some media coaching so I can make sure I’m ready to perform at my best.”
He did the interview — even though he wasn’t “ready.”
That’s one of the things I’ve noticed that separates successful authors and entrepreneurs from most everybody else.
While others procrastinate, constantly waiting for ideal circumstances, achievers take the plunge long before they feel fully prepared.
Jack Canfield, co-creator of the Chicken Soup for the Soul series, once commented that when he faces these kinds of great but somewhat scary opportunities, he’s trained himself to think, “Oh, what the heck, I’ll do it anyway!”
There’s no doubt one of the big secrets of why so many of my past attendees have landed appearances on top national TV shows is they get the unprecedented opportunity to have face-to-face, one-on-one appointments with producers and journalists — just like Dr. Phil had the advantage of meeting Oprah in person.
But the more subtle secret — which I’ve never revealed before — of why so many people get coverage on major TV shows and print publications is they often weren’t “ready” to attend when they did.
How Oprah ‘Created’ Dr. Phil
Little or no publicity experience? Book not out yet? Or no plans to write one?
Here’s why you should still consider attending the Summit:
* Lauri Loewenberg appeared on both The View and Good Morning America.
* Meredith Iler got her charity featured on the Today Show.
* Harrison Forbes got booked on national TV but also landed a major book deal.
* Mark Amtower and Rory Cohen each landed a full-page story in Entrepreneur Magazine (Rory also scored The View!).
* Linda Franklin and Dave Farrow appeared on The Today Show. So did Ron & Lisa Beres.
* Barry Spilchuk was interviewed on Fox News Channel within just five hours of meeting the producer at the Summit!
* Mary Reilly was quoted in the New York Times.
* Gaby Cora became a regular on Fox News Channel.
* Jim Vonmier got on ‘CBS Evening News’ and The Early Show.
* Connie Bennett got coverage in Time Magazine.
* Steve Shapiro didn’t have his book out when he attended the Summit.
But he came anyway and got a major feature in O: The Oprah Magazine as a result.
If you’re an author and your book isn’t out, you should attend the Summit because you’ll get invaluable feedback from the media about how to shape your book to maximize your chances of getting publicity when it is published.
In fact, attendees went home with a far better title based on the producers’ and journalists’ input!
Harrison Forbes didn’t have a book out either, but he got booked on Live with Regis and Kelly (now Live with Kelly & Ryan) and met an agent at the Summit. This agent later got him a six-figure advance from a major publisher for his first book — all because he showed up in New York without feeling “ready.”
Ron and Lisa Beres didn’t know anything about getting publicity, but they landed appearances on The Today Show and Fox & Friends, and those bookings wouldn’t have happened if they hadn’t overcome their fears and signed up.
I could give you many other examples, but the bottom line is success comes to those who operate on what Michael Masterson calls the “Ready, Fire, Aim” approach to life. It’s not taught in schools, but it IS one of the key secrets to success.
So what are YOU waiting for?
If you’re thinking you’re going to wait until your book is finished, or until the economy gets better, or until you can find the time to attend my National Publicity Summit, you may be letting “good reasons” keep you from doing what is best for your career and your legacy in the long run.
Whatever you may think of him, the fact is Dr. Phil wouldn’t be a household name today if he had waited till he was “ready.” He dove right in. And that’s a success secret you can start using today.
Go here now to apply to attend the upcoming National Publicity Summit in New York City.
As you’ve read above, if you don’t feel fully “ready” you’re not alone.
Many — if not most — of the previous Summit attendees felt the same way initially, but like them, you’ll be glad you took an action today that could greatly enhance your tomorrow.
We look forward to seeing you in New York and helping you get the national media exposure you deserve!
In the interest of full disclosure, I’m a partner for this program.
P.S. To ensure enough one-on-one time with the media, only 100 attendees will be accepted. Don’t miss out – apply now!
She’s reaching millions of people and no longer has to do one-on-one consulting to pay the bills.
She’s living her best life, on her terms.
But it wasn’t long ago that Kellyann had never appeared on TV.
No one knew who she was.
Her books weren’t selling like she thought they should.
She couldn’t figure out how she was going to stand out from the mass of all the other nutrition authors out there.
(There are 185,863 nutrition books on Amazon right now!)
Yet she held firm to her crystal-clear vision.
She saw herself appearing on TV not just once, but again and again.
But she had never appeared on national TV before.
Her friends thought she was crazy!
Kellyann was convinced she could make it happen but just didn’t know how.
So she hired a team to train her and prepare her to get national media for her books.
She did what most authors, speakers, and entrepreneurs fail to do.
She invested in herself to make her dreams come true.
Kellyann invested in several programs, including the National Publicity Summit, where she could get one-on-one meetings with over 100 national TV producers and print/online journalists.
The team worked with her — just like they do with all Summit attendees — to teach her exactly how to present her message to grab the attention of the TV producers, radio hosts, and journalists she was going to meet at the Summit.
Instead of just talking about how great her book was, one of the veteran publicity consultants role-played with her and showed her how to present her story to the media in a way that would serve their particular audiences.
Almost nobody knows how to do this… until one of the National Publicity Summit’s consultants teaches them.
Kellyann was a good student.
As a result of meeting a TV producer at the event, she landed her very first national TV appearance.
By building a relationship with that producer, she got booked on Dr. Oz!
She has since become a regular contributor and appears on his show every week.
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