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How to Get More Authority

Friday, June 29th, 2018
Adam Witty's 'Authority Marketing' Book

Adam Witty’s ‘Authority Marketing’

Do you have Authority status as an author, expert, business owner, or thought leader?

Are you looking to get more authority?

Did you know authority can be manufactured if you know the secrets?

Friend to the site Adam Witty, CEO of Forbes Books, has just released his new book: ‘Authority Marketing: How to Leverage 7 Pillars of Though Leadership to Make Competition Irrelevant.’

(Adam’s sister company, Advantage Media Group, published my book on celebrity marketing and publicity, ‘Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility and Star-Powered Publicity‘).

Of course, one way to get more authority is to attach your book, business, product or cause to a celebrity. That’s where we come in!

Another way is to get yourself or your business on TV and in magazines, newspapers, and websites.

(Check out an interview with Adam on the Clickfunnels FunnelHacker Radio podcast episode #149, ‘How to Manufacture Authority‘):

You’ll learn how to get on TV, use media logos for your site, and more.

The truth is, business leaders have been using these tactics for decades.

Now you can, too when you read ‘Authority Marketing’!

Here’s an excerpt:

Expertise x Celebrity = Authority

‘For most experts, PR and media is the crown jewel of the ‘earned-media’ category, and for good reason: few things outside of publishing a book do more for your Authority than media coverage.

Almost irrationally, we assign buckets of Authority to someone who has been featured in Forbes or interviewed on FOX News, which is why PR and media is such an important part of your Authority blueprint.

[Full disclosure: Contact Any Celebrity has been featured in Forbes].

The magic of such appearances isn’t the huge audience you reach — although that’s nice, assuming the interview goes well. Rather, it’s the ability to re-market that interview and the associated media logo from that point forward to build your Authority.

Being interviewed and featured in the new — radio, television, print, and online — is one of the fastest ways to build credibility and expertise.

Being interviewed regularly creates a sense of ‘omnipresence’ while positively building your brand.

Additionally, when consumers see ‘As Seen On/In’ with numerous logos from prestigious media outlets, it immediately builds confidence and trust in the mind of the prospect.

As mentioned in the branding section of this book, if you aren’t yet the authority, the quickest way to build Authority is by association — and few brands are more well-known to your audience than media brands.

In a similar way to what we explored with content marketing, the best approach to get PR today is to have a push/pull approach, where you pitch ideas directly to the media.

You pitch an article idea on a certain topic, or you pitch yourself as a guest to opine on specific topics.

[Note: For opportunities to pitch yourself one-on-one to the media, check out the National Publicity Summit).

This approach still works, particularly if you’re working with a good publicist who has fostered good media relationships.

However, the journalism industry is shifting, and that new landscape is affecting how publicists and marketers approach media.

In today’s media landscape there are fewer and fewer journalists at traditional media outlets, and those who remain are now tasked with more work than ever.

They must fill up the newspaper, the website, and social media channels with good content.

As such, you have more and more marketers pitching fewer and fewer journalists.

We talk with media members who get upwards of 1,000 pitches a day!

That means your pitch is a drop in the bucket.

To be frank, unless you have an established brand or existing relationship, it is going to be very hard for you to stand out.

This is another reason why news-driven content is such a vital tool.

It allows you to widen your net around certain topics, as statistics show that journalists are increasingly turning to Google, Twitter, Help-A-Reporter, News & Experts, and other online resources when they need an expert to speak on a breaking news topic.

When you have created a ‘newsjacking’ post, you widen your net to attract media to you rather than trying to stand out among a thousand daily pitches.

[Note: For more on ‘newsjacking’ check out ‘Newsjacking: How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media Coverage‘ by David Meerman Scott.

This also facilitates relationship-building with media personalities.

Media members are more frequently looking to build these kinds of relationships with authorities, and if you are doing the same– a la Carol Sanford and her Twitter connection with influencer Sam Ford, you give yourself a much better chance to build these kinds of connections.

Another thing we want to consider when it comes to PR and media is the value of publicity.

There are essentially three different levels of value on the publicity front:

1. The first level is the audience you reach.

If you’re doing a live TV or radio interview, or you’ve got an article published, the most obvious and direct piece of value is the audience that will see, listen to, or read the piece of publicity.

They hear you speak or read your article and decide to hire you for a speech or buy a book from you.

That’s what most people are concerned with when it comes to PR and media; they want to sell something or promote their services or products to that audience.

2. The second level of value, which is actually much more important in terms of building lasting Authority, is the ability to remarket that media coverage.

When you have an article in Forbes, for example, that Forbes logo can go on your website and in your marketing materials for the rest of your career.

That mention of Forbes becomes part of the way you’re introduced on TV or at speaking engagements.

The remarketing of media coverage and the Authority by association that comes with being featured on major media outlets is one of the most important pieces of value that comes from publicity.

If you’re reading this and you have not done media, then you don’t have media brand logos to showcase, and you should know that is one of the most important levers you can pull to quickly ramp up your Authority.

[Note: For opportunities to pitch yourself one-on-one to the media, check out the National Publicity Summit).

The third level of value in publicity is also very important.

It goes back to an idea we have talked about a few times in this book: the idea of not just entertaining and engaging audiences, but actually siphoning off that audience by giving people a reason to head to your stadium via the lead magnet you offer.

In other words, you’re using that interview or article to drive people back to your owned media and grow your email list.

T hat’s why it is so important to have the right lead magnet in place, so you really maximize your value from any publicity.

Without that, you will only be benefitting from a fraction of the value you could be getting from publicity opportunities.

A final point on PR and media is that in today’s world it has become easy to track your audience.

In the past, people who have to ask, ‘What’s the ROI? How do I know for sure that your interview led me to get clients?’

That’s always been a tough question for PR firms to handle.

But now, thanks to data-mining and analytics, we have the ability to track which people are interacting with which content online.

Who actually likes your article? Who shared it? Who’s tweeting about it?

How many people came to your website from the article?

When it comes to PR and media, it’s important to have a strategy in place to maximize the value that any publicity may bring.

It’s also imperative to track that internet activity to understand where that value is coming from.

This is yet another way in which the new media landscape is creating opportunities for anyone interested in marketing his or her Authority.

Test your Authority status! Are you a New Media Novice, an Innovative Influencer, or a Stand-Out Authority? Most industries have numerous experts, but very few rise to authority status. Are you one of them? Take the Authority Assessment to find out!

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12 Low-Cost Ways to Profit From Celebrity Marketing

Sunday, June 17th, 2018
Contact Any Celebrity Founder Jordan McAuley with his book 'Celebrity Leverage' & George Foreman

Contact Any Celebrity Founder Jordan McAuley with his book ‘Celebrity Leverage’ & George Foreman

Attention Business Owners:

Our celebrity-obsessed culture means mentioning a celebrity in your ad can grab people’s attention, increase loyalty, and skyrocket sales…

The world can’t get enough news about celebrities, so it makes good business sense to tap into that obsession and use it to bring more revenue to your business. It’s also easier than you think.

Small buiness marketing guru Dan Kennedy says, “Celebrity is the most powerful marketing force.”

People are celebrity-obsessed!

Think about the magazines you see next to the checkout stand in the grocery store.

We’re flooded with images and headlines of the latest celebrity “news.”

People are fascinated by celebrities which draws more attention to anything featuring them, including ads. This makes celebrity very powerful in today’s society.

Every year billions of dollars are spent on celebrity endorsements. In fact, the phenomenon is growing as people want to know more about what their favorite celebrities are doing, wearing, eating, shopping and where they are doing business.

Today’s smart businesses are connecting with celebrities, tapping into the power of association between the celebrity and their business.

Due to this celebrity obsession, people are already thinking about celebrities. That means associating to a celebrity allows you to use Robert Collier’s copywriting secret of “entering the conversation already occurring in your prospects or customers minds.” This helps you grab attention over the ever-growing competing ads in the market.

Celebrity endorsers foster a connection between the product or service and the celebrity endorsing it. This draws attention, enhances the buying decision and loyalty of consumers. And because people hold most celebrities in high regard, a celebrity endorsement can help instantly build trust with your customers, clients, patients and prospects. It can also greatly increase the chances of your product, service or company being remembered. Or attract a new type of audience.

Companies who understand this use it to their advantage and often are willing to pay handsomely for it.

NFL Quarterback Peyton Manning receives $10 million alone in product endorsements. He’s pitched MasterCard, Papa John’s Pizza, Direct TV, Kraft’s Oreo cookies and PepsiCo’s Gatorade, to name a few.

The truth is though, you don’t have to pay millions of dollars to use celebrity in your advertising.

In fact, you can use celebrity to draw more attention to your products and services, increase loyalty to your brand, attract a new audience and make your product, service or company more memorable…even if you run the smallest business and don’t have one bloody cent to pay for endorsements.

In just a minute, I’m going to reveal 12 low-cost and no-cost strategies for using celebrity in your marketing. But first let me answer a few questions…

What businesses should use celebrity in their advertising? Any business can use celebrity to grow their business.

Doctors who treat famous athletes or celebrities can ask their famous patients for testimonials and/or if they can use their name for promotional purposes. Realtors who have sold houses to celebrities. Restaurants who have celebrities that frequent their establishment or even capturing a picture with a celebrity dining at your restaurant one time can be used in newsletters, postcards, etc. You see everything from car dealers to cleaning services to insurance salesmen.

It doesn’t matter if you sell products, services or both!

Here are six reasons you should use celebrity in your advertising and marketing:

1) Breathe new life into a failing product or service. If you have a product or service which you are thinking about dropping because it requires too much marketing leaving little or no profit, consider using celebrity to not only create new interest and excitement in consumers, but also to capture attention much quicker so that you’ll require less marketing.

2) Cross over into a new audience segment. If you are looking to crossover into a new audience segment, consider teaming up with a celebrity that appeals to that new segment. Many companies are finding gold by crossing over to market their products and services in the Hispanic market. ConAgra has been successful in using Hispanic celebrity chef George Duran a national spokesperson for its Hunt’s brand to generate great results in this market.

3) Position your brand and convince people to try it. Using a local celebrity with a good reputation that falls within your customer demographics may convince consumers to try your brand. A local Harley Davidson dealership in north Florida teamed up with radio station disc jockeys they knew road Harleys. Over the years, they built up events and business, getting a lot of free publicity from the DJ’s who would talk about the rides they took on their Harley Davidson Motorcycles.

4) Build up Awareness. Let’s say your advertising contains a celebrity spokesperson and your competitor’s doesn’t? Whose do you think will get noticed faster? Yours of course. This will drastically cut down the time it takes for consumers’ to become aware of your product or service and understand what your business offers. This makes it an effective way to reduce the amount you need to spend in advertising to expose your business to your target audience.

5) Increase consumer spending. As I mentioned above, our celebrity-obsessed culture means mentioning a celebrity in your ad can grab people’s attention fast. Once you have their attention, that celebrity can instantly make your product more credible and trustworthy though association with that celebrity.

In fact, people will buy your product or use your service just because a celebrity does. This is because of the “If it’s good enough for her, it’s good enough for me” mentality. If a local celebrity uses a certain bank, accountant or investment service.

Or if they have great hair or always look “put together” and you are the business service they use or shop with, you can greatly increase consumer spending just because your customers want to emulate that celebrity. For example, a hair salon that styles a local celeb with great hair might tap into the fact that their consumers wish to have hair that looks just as great as your celebrity endorser.

6) Distinguish your product or service. Products and services can easily be commoditized. Associating your business with a celebrity can help people remember you and distinguish you in new ways. When the owner of Unified Martial Arts Academy Dwight Woods started showcasing his connection to martial arts superstar Bruce Lee, he went from barely surviving to a thriving, profitable business.

What to look for when choosing a celebrity:

Associating with a celebrity can significantly affect consumers’ response to your advertisement, both positively and negatively. It’s important to choose the celebrity that will supercharge your business and boost revenues.

When choosing your celebrity, here are some things to consider:

• Is your celebrity successful?
• Is he/she likeable?
• Does he/she have a good personality?
• What image does the industry they are associated with have?
• Are they attached to any scandals?

You’ll want to consider how your audience will react to factors such as the image of the sport or industry tied to an athlete or endorser too. For example, if your audience is into golf and not into car-racing, obviously it would be more effective to pick a pro-golfer than a race-car driver. Or if your audience considers boxing a brutal sport, associating with Muhammad Ali may not be the best choice.

You’ll also want to consider the appearance of the celebrity endorsing your product or service and how your audience will react to him or her. In 1989, Pepsi announced they had signed Madonna to a year-long endorsement contract, paying her $5 million. In exchange, she would appear in a series of television commercials and Pepsi would sponsor her concert tour. Targeting a young audience, Pepsi had been successful using hot pop stars in ads before.

However, Madonna’s controversial “Like a Prayer” MTV video portraying burning crosses and other dark scenes caused a backlash and negative press for Pepsi, including boycott threats. In the end, Madonna was allowed to keep her $5 million advance and Pepsi stopped airing their Madonna ads. Pepsi had failed to ask to see Madonna’s videos before they signed the deal. It cost them a ton of bad press and millions of dollars.

Four Low Cost Ways To Get Big-Time Celebrities To Promote Your Brand

When you can get celebrities to appear using your brand, this makes it easier (and less costly) to use big celebrities in your advertising. Because after all, if they appear wearing it in a picture in a magazine or at an event, you can mention it or even show the picture in your ad. Plus if they are using it, you might be able to get a testimonial from them following their use of your product or service or to get them to appear where others can see them using your product or service.

How do you get big-time celebrities to use your products or services? Here are four ideas:

1) Swag bags. Events that attract celebrities often give gift bags to everyone attending. Providing your product for these gift bags is one way to get celebrities to appear with your product and sometimes will elicit testimonials.

After providing Glo-to-Sleep™ masks for gift bags at a Hollywood event, this company received a glowing testimonial from actor Ernie Hudson (Ghost Busters) where Ernie said, “I’m speechless. For the first time in 20 years, I have been able to sleep through the night.”

Another small company, Sunisha Designs which makes custom handbags was able to get their handbags included in LaFemme Film Festival celebrity swag bags in Beverly Hills, CA. She was able to create a local buzz by sending out a press release and was featured in several publications as a result. She can now say “as featured in” for both the event and the publications she was published in to attach a celebrity to her brand.

2) Direct Mail. Mail samples of your products directly to celebrities who match your target audience. For example, a start-up fashion watch company called RumbaTime mailed their watches to style-conscious celebrities. Soon after their bright colored watches were appearing in photographs on the wrists of celebrities such as Snoop Dogg and Jaime Pressly. This skyrocketed their sales to over $1 Million in sales in their first year.

This can work for any type of product and doesn’t necessarily require your typical celebrity. Consider sending direct mail to experts in your field also to see if they will try your product and give you an endorsement or testimonial. Sound Oasis who makes the Glo-to-Sleep masks approached sleep expert, Dr. Michael Stevenson and was able to get him to do a study with their product. He then provided an interview and testimonial for them to use.

3) Hire a one-off celebrity appearance. Dan Kennedy’s GKIC events have brought in celebrities such as country singer/songwriter/recording artist John Rich and The Monkees’ Micky Dolenz to perform at their events. It’s much cheaper to hire a celebrity to play your annual event than it is to hire them to pitch your brand year round.

4) Offer a celebrity their own product. Do you remember the exercise product called the Thighmaster? In the 1990’s you could hardly turn on the TV without seeing the actress Suzanne Somers advertising it. Invented by a Swedish spiritual guide, the Thighmaster was originally marketed as the V-toner by an heir to the R.J. Reynolds Tobacco Company Joshua Reynolds who also made a great deal of money from his version of the Mood Ring

The idea was to have an all-purpose portable gym, but it wasn’t selling. So Reynold’s contacted marketing guru, Peter Bieler for help. Bieler thought it would be perfect as a thigh shaper and knew he would need a good looking celebrity to market it. He immediately thought of Suzanne Somers and enlisted her help in advertising, what he renamed the Thighmaster. Within 18 months of enlisting Somers help they had sold six million Thighmasters.

If you can’t afford a spokesperson for your product, you might consider offering to enter into a joint venture deal, paying a percentage for every product sold.

The George Foreman Lean Mean Fat-Reducing Grilling Machine (commonly known as the George Foreman Grill) was invented by Michael Boehm and Robert Johnson.
After George Foreman’s comeback when he regained the heavyweight world championship, he was successful, likable and well-known for eating two burgers before every boxing match. This made him a great candidate as a spokesman for the grilling machine.

An attorney friend of Foreman presented the idea to Foreman saying, “George, there are some guys who want to talk with you. You’ve helped out other companies by advertising their products. Have you ever thought about having your own product?”

Up to that point, Foreman had always been paid a lot of money to do product endorsements. However, with the George Foreman Grill, he was offered a completely different deal: No upfront money. If Foreman would agree to endorse the product, it would be his product and he would enter into a joint venture deal. Foreman agreed and was paid approximately 40% of product sales until 1999 when they paid Foreman outright in exchange for the right to use his name.

The grill became popular worldwide, selling over 100 million units since it was first launched.

Which would you rather buy? A no-name grill or a George Foreman Grill?

Eight Ways To Include National & Local Celebrities Without Breaking The Bank

1) Don’t forget your camera. At every GKIC event, there are opportunities to take photos with celebrities. For example, at Info-Summit 2012 Diamond Members got to take photos with Adam West (best known for his role as Batman) and the Batmobile and at SuperConference 2012 Diamond Members took pictures with country recording artist John Rich.

Be sure to take advantage of these opportunities. At the 2013 Women’s Conference, attendees could take pictures with Leeza Gibbons and Dan Kennedy. Even if you do nothing more than putting the photos up on your website with a caption under each photo listing Leeza Gibbons, you’ll draw more attention to yourself. For starters, if tagged correctly, your website will come up as fresh content for people searching for Leeza Gibbons or Dan Kennedy.

Use these pictures in your newsletter, ads, postcard mailings, etc to grab eyeballs and associate yourself with these celebrities. Doing so will give you instant credibility because of your association and immediately elevate your status in the eyes of many of your customers. Customers will also become more interested in you because you “know” a celebrity.

So be on the lookout for opportunities like this by always carrying a digital camera with you. These days most cellular phones will do the trick. If you are out somewhere and spot a celebrity ask if you can have a photo with them. Many celebrities will say yes.

Independent insurance salesman Mike McLean has taken pictures of celebrities with him at events, at restaurants after he spotted them, and various other places. Mike used these photos to capture attention and outsell National insurance companies in his local market. He has sent out thousands of postcards within a 50-mile radius of his agency featuring himself with different celebrities such as George Foreman, Rick Flair and Olympic Gold Medal winners. Because people are used to seeing postcards of celebrities in their mailbox, his mail gets put into the “A” pile instead of the trashcan.

Use these photos in your newsletter, postcards, ads etc. to grab attention.

2) Make yourself a celebrity. There are many reasons for making yourself into a celebrity. For one, it makes it a lot easier to sell whatever it is you are offering. Once you are a celebrity, you can often sell at a much higher price and sometimes even crossover into new markets. Country artist Taylor Swift used her celebrity to crossover from the country market to the pop market when she released her new album “RED”. Using her massive success from her role as a country star, she was able to combine her old-time crooning with adolescent issues which made both teenage girls and her diehard country fans go crazy.

There are many ways to make yourself into a celebrity.

Sending press releases is one way. If people keep seeing your name in the paper, or on TV, they start to see you as a celebrity. Press releases might include things like announcing an association when you start doing business with a “business celebrity.”

For example, a restaurant that is chosen as one of the featured food vendors at a major venue such as an NFL stadium, concert arena or for a major event can use that association to develop their own celebrity.

Speaking in front of groups and at events can build you into a local celebrity.

Positioning yourself as an expert in your newsletters, on your website and marketing collateral will help you build your celebrity.

3) Associate yourself with something greater than yourself. In the music industry, artists will seek out a well-known producer, manager or fellow artist to associate themselves with. This creates influence because of their association. For you, this might mean tying yourself to a well-known charity or brand.

It might even mean your brand itself. For instance, the author of the Chicken Soup for the Soul book series, Mark Victor Hansen had trouble with people recognizing his name. However, people know and remember The Chicken Soup for the Soul books. The “celebrity” he ties his advertising to now is his “Chicken Soup for the Soul” books.

4) Hire a celebrity look-a-like. Old Navy Clothing store is known for creating clever parody ads that at times have included celebrity look-a-likes. This is a much more affordable way to get a celebrity to appear in your ad. You might even consider fictional celebrity characters such as a character from a famous book or the tooth fairy or Santa Claus.

5) Use local celebrities. Not only is including local personalities such as TV presenters, hosts or comedians, local sports personalities or heroes, radio DJ’s or hosts, chefs, or entertainers in your advertising a more affordable way to include celebrity, but it is often more effective too. Because local personalities are recognized differently than global celebrities, they appear more real and approachable. And because they seem more down to earth, they appear to consumers more as “one of us.”

This makes local celebrities a better choice when marketing a local brand. Using local celebrities can also convey that as a business, you understand your consumer and speak their language. In other words, they identify better with you.

At Valentine’s Day, a local chocolate shop in Florida featured a local Jazz singer in a series of ads. The singer had gained a lot of popularity in their town and the ads created quite a buzz. They were a new shop in town competing with an established chocolate shop in business for nearly 20 years. The result was that their business nearly doubled.

6) Interview “celebrities” in your field. Copywriter John Forde began a newsletter about copywriting by interviewing well-known copywriters in his field. He builds up his subscribers by capitalizing on the celebrity of the people he interviews.

7) Use testimonials that rate your product higher than a “celebrity-endorsed product or service”

Look for reviews by popular bloggers and post their review on your site. You can sometimes encourage bloggers to review your product by sending them a free sample.
Another way to do this is to look for customer reviews which mention a similar product or service in their testimonial. William’s Sonoma allows customers to post reviews on their site. In a review for Breville Smart Grill, several testimonials refer to the George Foreman Grill. In one example, the reviewer says, “It’s like a George Foreman on steroids.”

8) Find a dead celebrity. A few dead celebrities that are commonly used are Marilyn Monroe, Elvis, Babe Ruth, James Dean, Vince Lombardi and Humphrey Bogart. It’s important to note that if you plan to use photos of recognizable celebrities in an advertisement, you’ll want to first contact the appropriate representatives for permission. This is true even if you found the photo in public domain. For instance, if you used a picture of Marilyn Monroe, her estate may claim rights to their likenesses in images and photographs may be subject to those claims.

There are many more ways to use celebrity in your marketing. However, even if you have limited resources you should be able to find multiple ideas from the twelve techniques mentioned in this report. If neither you nor your brand have reached celebrity status I recommend you pick at least one of these strategies and get started today. Work on building celebrity for yourself or in your own business, attaching “celebrity” to it, or both.

Save time and money by watching and adapting ideas from how you see top companies using celebrity in their business.

Apply these techniques and you’ll gain instant attention and credibility. You’ll experience less price resistance and will even be able to charge more for your products and services. You’ll enjoy the perks of being a local celebrity such as free advertising and publicity. And you’ll skyrocket sales and profits without breaking the bank!

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How to Get Kim Kardashian to Promote Your Business

Sunday, June 10th, 2018
Kim Kardashian

Kim Kardashian at a Gucci Product Launch

Want Kim Kardashian to promote your business or product?

You already know Kim Kardashian is a major influencer of beauty and luxury products and services. If you have one, here’s a quick tip from Eric Siu and Neil Patel’s must-listen-to ‘Marketing School‘ podcast, ‘A Really Cheap Way to Get Kim Kardashian to Promote Your Business‘ (Episode #678):


Neil Patel:

“It’s a great way to have celebrity influence, and generate sales at the same time.”

“Today we’re going to talk about a really cheap way to get Kim Kardashian to promote your business.

There’s a site called CharityBuzz, and it’s not just the Kim Kardashians of the world.

[Full Disclosure: CharityBuzz has been a Member of Contact Any Celebrity since 2014].

Kim sometimes may be on there, she may not. But there are so many celebrities on there. It’s a site where celebrities have a cause. They’ll donate their time for that cause. It’s really affordable. You can bid on it.

Timothy Sykes does this a lot. You see Tai Lopez with a lot of celebrities. My guess is he uses CharityBuzz as well. Now, Tai and Tim are both pretty popular, where they get these celebrities hitting them up without CharityBuzz, but it’s a great way to kickstart things.

You can pay for time with these celebrities, and some of them are really well known. You can record videos; you may have your product in the background.

You can’t be too aggressive and create videos being like, ‘Hey, here’s my product! You should go promote it!’ Larry King won’t do that, and he’s on CharityBuzz quite often. But you can do meetings with them, meet and greets, you can talk about stuff, you can record it and you can put it up on your website.

It’s a great way to have that celebrity influence and generate sales at the same time. Plus, you’re doing a good cause because you’re helping out a charity of their choice. And it’s much cheaper than going to the celebrity directly and paying them.”

Eric Siu:

“If you keep reaching out, you’ll eventually break through.”

“Neil is talking about how you can do this directly, but long term, when you think about the people in your circle and the people you want to be connected to, look at what’s interesting to them.

How can you go about helping them? How can you for help them free, for example? A lot of people ask us to work for us for free for a while and build that relationship with us over a time.

A lot of times they’ll do research on Neil or myself and find out the projects that we’re working on and say, ‘Hey, here’s how I can help specifically.’ It takes all the thinking off our plate and from there, you build a relationship. Now, I’m not saying this will work with a Kim Kardashian.

I do think that over the long term though, if you keep reaching out, you’ll eventually break through.

We have a mutual friend, who reached out to Neil like 50 times, and eventually, he broke through. Eventually, you’re gonna get through.

Find out what makes them tick, what interests them, figure out how you can get into that world, and eventually you’ll break through.”

Neil Patel:

“I don’t know why people put celebrities on a pedestal, but they do. So you might as well use them in your marketing.”

“With celebrities, what’s so powerful, is people look up to them. Anytime they’re around you, even if they’re not talking about your product or your service or your company, people look at you in a different light.

They’re like, ‘Oh my God, Neil and Eric or their company is so amazing, look at all these celebrities that talk about them! Look at all these pictures that they’re in with celebrities!’

I don’t know why people put celebrities on pedestals, but they do, so you might as well try to leverage them in your marketing.

You’ll be shocked at how many of these celebrities don’t have as much money as most people think. Just because they’re famous doesn’t mean they’re rolling in a lot of dough.

If you look at Logan Paul and Jake Paul, some of the most popular influencers, they crush it on YouTube, Instagram, all the social channels, and there’s income posted about them online. It’somewherere around a million bucks a month. So if the cream of the crop is making a million dollars a month, there’s still a ton of people that are not making anywhere near that. And these guys are all about pay-for-play.

Check out CharityBuzz, we have no affiliation with them. I know Tim Sykes uses it, it’s a great tool for him. He’s done so well with it, he’s also built up friendships from it. He doesn’t even have to use it anymore, and he gets all these celebrities to hang out with him without even spending money or donating.”

Eric Siu:

“Get into charity, because all the rich people hang out there.”

“That’s another good side tip. Eventually, you want to get into charity, because all the rich people hang out there.”

Of course, you can always contact Kim Kardashian directly using Contact Any Celebrity! Start your free trial now.

Would YOU like Kim Kardashian to promote your business?

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#1 Shortcut To Selling A LOT Of Books

Sunday, November 5th, 2017

Want to know the #1 shortcut to selling a LOT of books?

It’s the top strategy Jack Canfield used to sell over 500 million books of his mega-bestselling ‘Chicken Soup for the Soul’ series plus many other books.

Here it is:

Jack doesn’t focus on selling one book at time.

He looks for opportunities to make bulk sales of 500… 1,000… 10,000… 50,000… even 500,000+ copies at a time, all to the same buyer!

For example, one of his biggest successes was with PetSmart.

Jack cut a deal where PetSmart bought copies of ‘Chicken Soup for the Pet Lover’s Soul’ at a discount, then sold the book at half-price to customers who bought a 50-pound bag of pet food.

How many books did Jack end up selling with that deal?

He sold 300,000 copies!

What’s more, the publicity drove the book straight to the top of the New York Times Best Seller List, all in just one week!

Wouldn’t it be amazing to move huge quantities of YOUR book like that?

Jack Canfield, creator of the mega-bestselling book series, ‘Chicken Soup for the Soul’, is allowing 17 experts, authors, nonprofit founders & entrepreneurs (you may bring a guest) to visit his home for two days of planning about making the most of your business or project:

The one-on-one attention you’ll get from Jack and his business partner Patty Aubery, plus Radio-TV Interview Report’s Steve Harrison will really help take what you do to a whole new level.

= = > Apply now for one of only 17 spots at this special mastermind retreat with Jack Canfield at his home, December 4 – 5th and get Jack’s advice on making the most of your business, cause, book or project.

Make your business, cause, book or or project a big hit by joining Jack Canfield at his home this winter in Santa Barbara!

In the interest of full disclosure, I’m an affiliate for this program.

PS. This incredible opportunity is limited to just 17 experts, authors, nonprofit founders & entrepreneurs (and guests), so act fast to claim your spot at Jack Canfield’s house now!

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How Akshay Got an Endorsement from The Dalai Lama (5 Action Steps!)

Saturday, November 4th, 2017

Today I have an article from Akshay Nanavati, a Quantum Leap graduate, who shares the step-by-step process he used to land a foreword for his book from the Dalai Lama.

Akshay’s book, Fearvana, is about not only overcoming your fears but turning them into health & wealth. Since you’re part of the Contact Any Celebrity community, he’s even willing to give you a free copy (if you just cover shipping via my affiliate link above).

Now onto today’s article…

How I Got A Book Foreword from the Dalai Lama (and How to Get Celebrity Endorsements For Your Own Work)

By Akshay Nanavati, author of Fearvana

As an unknown, first-time author with no significant platform, I managed to get a foreword for my book from His Holiness the Dalai Lama and receive endorsements from multiple New York Times bestselling authors like Keith Ferrazzi, Jack Canfield and Marshall Goldsmith, to name just a few.

I was also able to promote my book on media platforms such as INC, Forbes, Entrepreneur.com, ABC, FOX, and many of the top podcasts in the world with millions of downloads, like Entrepreneur on Fire and Unmistakable Creative.

I don’t tell you all of this to brag. I only tell you this to show you what is possible for you regardless of where you are now. You too can achieve all of this and more.

How?

Here is exactly what I did to make this happen. Follow these steps and I feel confident in saying that you will not only be able to replicate my results, but possibly even exceed them. I genuinely hope you do.

Step 1 – This is a marathon, not a sprint.

This first step is all about your mindset. If you want these kinds of results, they won’t happen overnight. It will require a lot of commitment on your part to navigate the highs and lows of the journey.

Eventually when you do build up enough momentum, people will start coming to you. Exposure fuels more exposure, but it takes time and effort to get there. So you need to be willing to stay in this for the long game.

Step 2 – Build structure around your outreach process.

List out all the names of the people you would like to endorse your book, the podcasts you would like to be interviewed on, the media outlets you would like exposure on and/or the blogs you would like to be featured on.

Build a robust list so when you start the outreach process you don’t have to waste time figuring out who to reach out to next. The structured approach will ensure greater success.

Step 3 – Start reaching out.

For the people I asked to endorse my book, including the Dalai Lama, I shot a personal video for them. This strategy was a game changer.

These videos were anywhere from 2 to 4 minutes. In the video, I shared my story of going from drugs to the Marines to war to overcoming PTSD and alcoholism that pushed me to the brink of suicide, how that all then led to the concept of Fearvana, how Fearvana aligns with their own philosophies, the greater impact I want to make in the world and I made sure to have a very clear ask.

To make the ask, I would say “with your permission, I would love to send you a copy of my manuscript with the hopes that you would consider endorsing it.” That’s it.

For the writers I connected with, I would reach out via email. I would start building a relationship just by thanking them for their work and sharing how their content has made an impact in my life.

Of course, this should be genuine and not just a lie to try and get exposure. It will come through if it is a lie. To me, more than just getting exposure, this was also about connecting with amazing people who are up to great things in the world.

As an attendee of the National Publicity Summit and a graduate of the Quantum Leap program, that training has been invaluable in the success of my media outreach. I still have Steve Harrison’s easy pitch formula sheet in my media kit I use whenever I am pitching anyone. Their training also helped me come up with effective media hooks to get more exposure, such as tying into a local event I was attending.

For example, when I was going to Chicago to speak at the Lion’s Club centennial event, I cold-called ABC and FOX, and got on both those shows in the third biggest television market in the country. Build up momentum with local TV and it will eventually help you get on national TV.

Ultimately though, the key element in reaching out is to come from a place of service and genuinely caring about the impact you want to make in the lives of our human family. I would not have gotten an endorsement from the Dalai Lama if that wasn’t my top priority.

Step 4 – Embrace your fears.

Part of this process is strategy and how to’s. The other equally, if not more important part of the process is mindset. When you shoot these videos and begin your outreach, you will experience moments of fear, self-doubt and feelings of not being good enough. That’s okay. Believe me, I went through all of it.

To guide you through this, know that there are no bad or good emotions, there are only emotions and it’s up to you to decide what you do with them when they show up. Whatever you feel throughout this process, allow yourself to fully feel it without judging those emotions. Simply harness them and channel them into purposeful action.

Fear is nothing more than an access point to the bliss and rewards of a state of being that I call Fearvana. Embrace your fears and they will help you with the next step.

Step 5 – Deliver immense value.

A simple technique to deliver immense value on any kind of media outlet is to strike a balance between your humanity and your expertise.

Share your hero’s journey of the lows and highs you have experienced in life along with actionable takeaways. As long as you communicate emotionally compelling stories with practical steps people can use in their life, your audience will love you for it.

Step 6 – Build and nurture your relationships.

It is important to remember that when someone promotes you to their audience, that is an audience they have worked hard to build. It takes time, effort and energy to write articles or create a podcast. Acknowledge and thank those people for sharing your message with their tribe. A small gift doesn’t hurt either. I usually give Amazon gift cards.

Stay connected with the people who support you and ask them how you can be of service. When they tell you, actually deliver on their request.

Step 7 – Ask, ask, ask.

I learned this from Jack Canfield, co-creator of the Chicken Soup for the Soul series.

Always be willing to make an ask for what you want, in a courteous way of course.

For example, after being interviewed on a major podcast, I knew the host was well connected to another podcast I wanted to be featured on. I simply reached out and asked if he would be open to an introduction.

If you don’t ask, the answer is always a no. If you follow the previous steps, people will more than likely be willing to help in any way they can.

Step 8 – Be patient and pleasantly persistent

It took me 4 months from the point when I first made contact to the Dalai Lama’s office to receiving the foreword. Throughout that time, I maintained communication with the monk in his office.

I went through a lot of fear, self-doubt, and concern that they thought my book was garbage. But I followed step 4, rose above those feelings and remained committed to my mission with patience and persistence.

Your book is your baby, it is your life’s message being shared with the world. But marketing and promoting it is hard, it’s very hard. I assure you it’s worth all the effort though, especially when you get a message from someone telling you how much your work has made an impact in their life.

Follow these steps and you too will be able to transform your book into a movement and touch the lives of millions across the globe.

Look what the Dalai Lama had to say about Akshay’s book, Fearvana:

I am happy that Akshay has found the strength to overcome the traumatic experiences of his life and has developed the aspiration to help others. Fearvana inspires us to look beyond our own agonizing experiences, suggesting means for overcoming our fears. I appreciate his sincerity and hope that others will find reason and encouragement to see the positive side of their lives.” – His Holiness The Dalai Lama

Akshay Nanavati is a Marine Veteran, speaker, adventurer and entrepreneur. His new book, Fearvana, is an actionable guide on how to turn fear, stress and anxiety into health, wealth and happiness.

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