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How to Write David Sedaris

Monday, November 6th, 2017

Theft by Finding by David SedarisWant to write New York Times bestselling author David Sedaris?

Here’s how:

David Sedaris
c/o Little, Brown & Company
Hachette Book Group
1290 Ave. of the Americas
New York, NY 10104

To get David Sedaris’ agent contact information including phone & email address, join Contact Any Celebrity with a FREE 7-Day Trial!

In his new book, ‘Theft by Finding: Diaries 1977-2002,’ Sedaris says he once asked his students to write fan letters:

September 26, 1989
Chicago

“I asked my beginning writing students to compose fan letters. Most were sincere in the way I hoped they’d be, but one kid’s amounted to hate mail and was addressed to his mother. He wrote about being shirt out of her cunt. Then he reminded her that he was not her fucking boyfriend, and on and on. Afterward no one knew what to say. My fan letter was to Joy Williams.”

Four years later, Sedaris fantasizes about a dream job in New York City:

February, 10, 1992
New York

“Admin Asst Dream Job
WORK FOR A STAR Gal/Guy Friday
all around exec asst.

Answer fan mail.
Admin duties. Lite typing.
MADEMOISELLE 16 E 40th St”

“I saw this in the New York Times and thought, Honestly, that is my dream job – answering fan mail at Mademoiselle magazine. I shaved, threw on clean clothes, and went to apply, not feeling intimidated the way I normally do but thinking, ‘Out of my way. This is mine. I supposed I wondered who at the magazine got fan mail, but it didn’t really matter. Whatever the letter, I’d answer it.”

Soon, Sedaris receives his own fan mail:

June 21, 1992
New York

“A few weeks back, my Interview Magazine mention came out, and this morning I received a postcard reading ‘Dear Mr. Sedaris, You are very cute and I love what you have to say about the world. It is a crazy place, but you make it well worth it. Your admirer, Jean Snyder.’ ‘The card is just what I needed,’ he says. ‘It’s nutty, sure, but how nice to know that some stranger is thinking of me.”

Ten years later, Sedaris’s publisher, Little, Brown & Company forwards him a batch of fan mail while living in France:

March 9, 2002
La Bagotiere, France

“Little, Brown forwarded an envelope of mail, and I realized after reading it over that every single letter wanted something from me. The senders included:

  • a college student writing an article on magazine readership. ‘I’m on a deadline so email me as soon as you get this!
  • a Cleveland man who’s written a gay travel guide and wants my help finding an agent.
  • an Indianapolis human rights group wanting me to attend their rally. ‘Your agent says you haven’t got the time, but I suspect you do.’
  • a Seattle drama group asking for an essay on how theater has changed my life.
  • three Nashville High School students assigned to read a bestseller and write the author with questions such as ‘Have you written any other books? Where do you get your ideas?
  • a German woman writing her PHD on the role of the diary in contemporary American fiction. She too is on a deadline and asks that I call her Tuesday, Wednesday, or Thursday, trying several times per night until I reach her.
  • a gay choral group asking for mementos they might auction off at their upcoming fund-raiser, Life Is a Cabaret.

It’s interesting how at first, as a struggling writer, Sedaris looks forward to receiving fan mail, hoping to both receive it and answer it, even for others. However, more than ten years later, after he makes it as a bestselling writer, he begins to tire of it, as everyone wants something from him.

David Sedaris shared Little, Brown and Company's post.
David Sedaris

Here's what we learned this week on the David Sedaris book tour: elephants are sneaky, David Sedaris lives in Sarah's shadow, and...who gave David Sedaris that stamp?

Did #DavidSedaris sign one of your books? Upload with hashtag #DavidSedarisSignedBook for a chance to win some Sedaris swag!

Meet David on tour: ow.ly/tUs930gEu6C
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4 days ago

 

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Sir: your book remarks are indeed getting better as your tour goes along! Greg and I enjoyed being first in line at the Sony Centre in Toronto and having "Theft..." and it's art book companion book signed! We thought our inscriptions were very funny but these new ones have me grinning from ear to ear!!! You are not fading on tour yet?!!!! Thanks!

Thank you David for this book!! Been having a hard couple of days, your book has helped to lighten them. I also thank you for your honesty in speaking about Tiffany. It has helped me to better understand my family and the people around me <3

Please come back to Syracuse David! I'm still so mad at myself for not bringing a book for you to sign - ❤️❤️

Great show in Phoenix last night, David. Thanks for the laughs 🙂

Louisville is not in the tour list?

Lara Maria Blair

Domhnall Hegarty

Mollie E Holman

Justin Suelter

Denise Lynn

Maryke Schmidt

Michael Dolan

Charlotte Bocquin Scull

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Fresh Air - EP.#53 David Sedaris

youtu.be/T0ktgT-aZ2MNews- Fresh Air - EP.#53 David Sedaris Subscribe: goo.gl/4HNURD G+: goo.gl/cQnogl Sedaris pulls from his decades-old diaries in his latest bo...
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5 days ago

 

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Tonight reading, “Theft By Finding,” I got a chuckle (um?) over the list of “reasons to not kill myself” - with “interview with Terry Gross” making the cut. My, how times have changed! ❤️

Mike Pettit, I think this is the interview I told you about

I'm re-listening to all the audiobooks from Audible.com again. Started with Holidays on Ice. The Billie Holiday impressions and younger brother impressions especially have me laughing all over again, something you can't get on the written page.

“Santa no longer traffics in coal.”

Sedaris is one great writer.

He is my favorite.

Love that man!!

Brittney Angeline Jeilani DAVIS

Saalika Khan

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Nina Stibbe picked David as one of four funny writers you need in your life, today on Emerald Street:

His wonderfully funny essays are often based on memories of his upbringing in a chaotic, lower middle-class family in the suburbs or his own frustrations at just living . . . he is a master

Nina Stibbe picked David as one of four funny writers you need in your life, today on Emerald Street:

'His wonderfully funny essays are often based on memories of his upbringing in a chaotic, lower middle-class family in the suburbs or his own frustrations at just living . . . he is a master'
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1 week ago

 

Comment on Facebook

Love your stuff!

Savannah Penven

Lesley Tissington

David Sedaris shared Little, Brown and Company's post.
David Sedaris

Question: Is it too early to start reading one of the best holiday books ever? We want to spread some holiday JOY ASAP with a HOLIDAYS ON ICE giveaway. 🎅🎄☃️❄️🍪🎁

Click to see how you can win TWO copies of David Sedaris's HOLIDAYS ON ICE—one for you and one for a friend: ow.ly/my8y30gAX2G
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1 week ago

 

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Hubby and I get drunk on Christmas Eve and try to read stories to each other. We always end up shouting the word VAMOOSE! And cracking each other up by the end of the night. 😂😂😂❤️❤️❤️

Thaddeus Bristol is my favorite theatre critic, ever! A must-read before you have to endure a kids' Christmas pageant. 🎄🎅

I shared my copy with someone and they never returned it. Thanks for the reminder to pick a new one up!

Absolutely one of the best books ever written and with Michael Granberry as Blisters, a fantastic play!

My daughter just got a Fitbit. I directed her to DS's essay on same. Making exercise even MORE fun! 😉

I listen to this on audiobook every Christmas! "Step on the magic star, and you can see CHER!"

If you haven't listened to an audio version, you really should...

I love this! Macy's Santaland is the funniest.

this is the first David Sedaris book I ever read and one of my absolute favorites!

Better on tape, get the full Billie Holiday effect

If you leave this book out in your house, it will disappear. Someone took mine too.

I’ve always found it best as a cocktail coaster. 😉

I started yesterday. It reminded me that I sure do miss Vicki Buchanan.

Without doubt, the best Christmas book ever.

DS's stint as a Santaland elf is the best thing that's happened to Christmas & to literature 🙂

Emily Rose do we have tickets for Santaland Diaries yet? I’m so excited!

Thanks for signing mine in Houston!

Does anyone know if NPR still plays David reading the Elf chapter on Christmas Eve?

I’ve read this book several times, at the holidays. One of my favorite authors.

Re-read it every year.

I have the one with the bawdy cover. 🙂

never too early 🎄📗💕

"Holiday's on Ice" is David Sedaris' best work.

So funny! My favorite!

One of Sedaris’s best😆

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David Sedaris shared Little, Brown and Company's post.
David Sedaris

Pardon his French. David Sedaris ... See MoreSee Less

1 week ago

 

Comment on Facebook

I have been dealing with a grade 4 glioblastoma for the past two years. For anyone that is unfamiliar with it it’s one of the worst types of brain cancer you can get. So far I’m doing very well thankfully. Whenever someone asks me how I’m doing I always say “You can’t kill the rooster.”

One of the best books I’ve ever read. Still talking about and recommending it a decade later. Laugh out loud funny, human, real, my kind of book.

This advice has helped me many times. I mean, I also gained some weight, but feeling better was worth it.

“You Can’t Kill the Rooster” is my favorite short story of all time. It has it all, from shrieking hilarity to gentle sweetness. Oh, and profanity. 👍

One of my favorite books. I solo traveled to Paris many years ago and read this book at dinner for three nights. I laughed so hard I had tears rolling down my cheeks.

I love, love, love Sedaris. The first time I heard him on PBS I was laughing so hard I almost ran off the road! His book Naked is a scream. The stories regarding his mom kill me.

This book got me out of a deep funk in high school. My English teacher recommended it and I never looked back. You changed my life sir ❤️

David should be declared a national treasure and maybe also receive honors in his other home countries, notably UK and France. Nobody else comes close.

Agree this book is a gem. But even better, listen to the audio. Nothing better than hearing it in David's voice! My favorite- the "rabbit of Easter"!

One of my all-time favorite books. I re-read it at least once a year (which the author told me was way too many times when I met him at a reading years ago in Oakland).

Hope the chocolate doesn't resemble "Big Boy"!!!! You make me laugh and I love you for it David Sedaris!!!

My late uncle sent out copies of this book to the whole family. He taught lit at Georgetown and recognized the genius of this book.

I'm going to go with this today....😂😂❤️ I loved this book so much! I think I need to read it again. Saw David when he was here in L'ville and came out with a stomach ache I laughed so hard!

In his defense, he's quoting The Rooster. His writing is actually pretty clean. Or my sense of clean is skewed. ...it could be the latter. I love David Sedaris.

There was a part of your book where people from various countries are discussing what Easter is all about- and people had differing opinions of how it all goes down (flying bell? rabbits, chocolate and a man rising from the dead) and I laughed out loud. I could totally relate after spending some time in college, living and studying in Paris- where I was asked by some annoyed Parisians at a dinner (who I didn't know), to explain what was up with our whole American Halloween thing? Why we did it, and the whole trick or treat thing. They asked me to explain some other American customs which we take for granted as well, while they looked on in a very judgmental manner, as I struggled to explain the things we do in (in French). It was more than a little humiliating.

My favorite writer David Sedaris got a "like" from my favorite person Heather Elliott. It's kind of like planets bopping into other planets out in the universe.

I have probably bought more than ten hard copies of this book that I can remember. Best ever to forget what is going on around you, or beach read, but, if you are going through a bad time, it is a fun escape😊

I've always loved his books-and anything else he does. (OMG- Santa Land Diaries!) My dear son, who passed away much too young, once gave me a collection of his CDs for Christmas-a perfect gift. I sometimes listen to them just for the comfort and smiles they bring me. I treasure them even more now.

This is a book that just builds up absurdity upon humanity until you just laugh so hard you fall off your kitchen chair gasping for breath. My daughter and I tried reading the title section out loud at table and really did laugh so hard we fell off our chairs.

"Me Talk Pretty One Day" was recommended to me by a friend. I bought the book and could barely put it down! David Sedaris became one of my favorite authors that day. He never disappoints..............ever!

I got to see him doing a reading at the Morris. I brought one of my books for him to sign, and he stayed until the very last person in line (me) got their books signed. He even drew a little picture! LOVE him!!!!

I just finished his Diaries Volume One and I was not disappointed. Hilarious depictions of his encounters with people on the street, neighbors, and his French class.

You can't kill the rooster!

THE funniest book I've ever read. (Particularly the "me talk prettty" story. I have truly never laughed so hard as Jesus is flying over the heads of little children (or so)

ME TALK PRETTY.... is one of my favorite books to this day. I read it on a flight to L.A. and laughed so hard at some passages due to familiarity. The younger brother that cussed when speaking with the father - funny!

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The @DavidSedaris signing at @WstonesLeeds was great. Interesting man. Asked me who would win if we fought. First time I've been asked that!

The @DavidSedaris signing at @WstonesLeeds was great. Interesting man. Asked me who would win if we fought. First time I've been asked that!

Returned from sick leave to a lovely signed copy of #TheftByFinding from the amazing @DavidSedaris. 💖

Returned from sick leave to a lovely signed copy of #TheftByFinding from the amazing @DavidSedaris. 💖

"To me, every turd that’s not in a toilet is interesting. Every single one of them." @DavidSedaris in @NYMag

A+ personalization from @DavidSedaris. (The cousin = @AvidBookshop.) This made my day!

A+ personalization from @DavidSedaris. (The cousin = @AvidBookshop.) This made my day!

Click for a #HappyEaster excerpt from @DavidSedaris's #TheftByFinding: https://t.co/iLYbxcX11d

Click for a #HappyEaster excerpt from @DavidSedaris's #TheftByFinding: https://t.co/iLYbxcX11d

Want to see @DavidSedaris on his tour? Click for a chance to win 2 tix to an event near you! NoPurNec18+Rules apply https://t.co/Qz8fIBIZEC

Want to see @DavidSedaris on his tour? Click for a chance to win 2 tix to an event near you! NoPurNec18+Rules apply https://t.co/Qz8fIBIZEC
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#1 Shortcut To Selling A LOT Of Books

Sunday, November 5th, 2017

Want to know the #1 shortcut to selling a LOT of books?

It’s the top strategy Jack Canfield used to sell over 500 million books of his mega-bestselling ‘Chicken Soup for the Soul’ series plus many other books.

Here it is:

Jack doesn’t focus on selling one book at time.

He looks for opportunities to make bulk sales of 500… 1,000… 10,000… 50,000… even 500,000+ copies at a time, all to the same buyer!

For example, one of his biggest successes was with PetSmart.

Jack cut a deal where PetSmart bought copies of ‘Chicken Soup for the Pet Lover’s Soul’ at a discount, then sold the book at half-price to customers who bought a 50-pound bag of pet food.

How many books did Jack end up selling with that deal?

He sold 300,000 copies!

What’s more, the publicity drove the book straight to the top of the New York Times Best Seller List, all in just one week!

Wouldn’t it be amazing to move huge quantities of YOUR book like that?

Jack Canfield, creator of the mega-bestselling book series, ‘Chicken Soup for the Soul’, is allowing 17 experts, authors, nonprofit founders & entrepreneurs (you may bring a guest) to visit his home for two days of planning about making the most of your business or project:

The one-on-one attention you’ll get from Jack and his business partner Patty Aubery, plus Radio-TV Interview Report’s Steve Harrison will really help take what you do to a whole new level.

= = > Apply now for one of only 17 spots at this special mastermind retreat with Jack Canfield at his home, December 4 – 5th and get Jack’s advice on making the most of your business, cause, book or project.

Make your business, cause, book or or project a big hit by joining Jack Canfield at his home this winter in Santa Barbara!

In the interest of full disclosure, I’m an affiliate for this program.

PS. This incredible opportunity is limited to just 17 experts, authors, nonprofit founders & entrepreneurs (and guests), so act fast to claim your spot at Jack Canfield’s house now!

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Today I have an article from Akshay Nanavati, a Quantum Leap graduate, who shares the step-by-step process he used to land a foreword for his book from the Dalai Lama.

Akshay’s book, Fearvana, is about not only overcoming your fears but turning them into health & wealth. Since you’re part of the Contact Any Celebrity community, he’s even willing to give you a free copy (if you just cover shipping via my affiliate link above).

Now onto today’s article…

How I Got A Book Foreword from the Dalai Lama (and How to Get Celebrity Endorsements For Your Own Work)

By Akshay Nanavati, author of Fearvana

As an unknown, first-time author with no significant platform, I managed to get a foreword for my book from His Holiness the Dalai Lama and receive endorsements from multiple New York Times bestselling authors like Keith Ferrazzi, Jack Canfield and Marshall Goldsmith, to name just a few.

I was also able to promote my book on media platforms such as INC, Forbes, Entrepreneur.com, ABC, FOX, and many of the top podcasts in the world with millions of downloads, like Entrepreneur on Fire and Unmistakable Creative.

I don’t tell you all of this to brag. I only tell you this to show you what is possible for you regardless of where you are now. You too can achieve all of this and more.

How?

Here is exactly what I did to make this happen. Follow these steps and I feel confident in saying that you will not only be able to replicate my results, but possibly even exceed them. I genuinely hope you do.

Step 1 – This is a marathon, not a sprint.

This first step is all about your mindset. If you want these kinds of results, they won’t happen overnight. It will require a lot of commitment on your part to navigate the highs and lows of the journey.

Eventually when you do build up enough momentum, people will start coming to you. Exposure fuels more exposure, but it takes time and effort to get there. So you need to be willing to stay in this for the long game.

Step 2 – Build structure around your outreach process.

List out all the names of the people you would like to endorse your book, the podcasts you would like to be interviewed on, the media outlets you would like exposure on and/or the blogs you would like to be featured on.

Build a robust list so when you start the outreach process you don’t have to waste time figuring out who to reach out to next. The structured approach will ensure greater success.

Step 3 – Start reaching out.

For the people I asked to endorse my book, including the Dalai Lama, I shot a personal video for them. This strategy was a game changer.

These videos were anywhere from 2 to 4 minutes. In the video, I shared my story of going from drugs to the Marines to war to overcoming PTSD and alcoholism that pushed me to the brink of suicide, how that all then led to the concept of Fearvana, how Fearvana aligns with their own philosophies, the greater impact I want to make in the world and I made sure to have a very clear ask.

To make the ask, I would say “with your permission, I would love to send you a copy of my manuscript with the hopes that you would consider endorsing it.” That’s it.

For the writers I connected with, I would reach out via email. I would start building a relationship just by thanking them for their work and sharing how their content has made an impact in my life.

Of course, this should be genuine and not just a lie to try and get exposure. It will come through if it is a lie. To me, more than just getting exposure, this was also about connecting with amazing people who are up to great things in the world.

As an attendee of the National Publicity Summit and a graduate of the Quantum Leap program, that training has been invaluable in the success of my media outreach. I still have Steve Harrison’s easy pitch formula sheet in my media kit I use whenever I am pitching anyone. Their training also helped me come up with effective media hooks to get more exposure, such as tying into a local event I was attending.

For example, when I was going to Chicago to speak at the Lion’s Club centennial event, I cold-called ABC and FOX, and got on both those shows in the third biggest television market in the country. Build up momentum with local TV and it will eventually help you get on national TV.

Ultimately though, the key element in reaching out is to come from a place of service and genuinely caring about the impact you want to make in the lives of our human family. I would not have gotten an endorsement from the Dalai Lama if that wasn’t my top priority.

Step 4 – Embrace your fears.

Part of this process is strategy and how to’s. The other equally, if not more important part of the process is mindset. When you shoot these videos and begin your outreach, you will experience moments of fear, self-doubt and feelings of not being good enough. That’s okay. Believe me, I went through all of it.

To guide you through this, know that there are no bad or good emotions, there are only emotions and it’s up to you to decide what you do with them when they show up. Whatever you feel throughout this process, allow yourself to fully feel it without judging those emotions. Simply harness them and channel them into purposeful action.

Fear is nothing more than an access point to the bliss and rewards of a state of being that I call Fearvana. Embrace your fears and they will help you with the next step.

Step 5 – Deliver immense value.

A simple technique to deliver immense value on any kind of media outlet is to strike a balance between your humanity and your expertise.

Share your hero’s journey of the lows and highs you have experienced in life along with actionable takeaways. As long as you communicate emotionally compelling stories with practical steps people can use in their life, your audience will love you for it.

Step 6 – Build and nurture your relationships.

It is important to remember that when someone promotes you to their audience, that is an audience they have worked hard to build. It takes time, effort and energy to write articles or create a podcast. Acknowledge and thank those people for sharing your message with their tribe. A small gift doesn’t hurt either. I usually give Amazon gift cards.

Stay connected with the people who support you and ask them how you can be of service. When they tell you, actually deliver on their request.

Step 7 – Ask, ask, ask.

I learned this from Jack Canfield, co-creator of the Chicken Soup for the Soul series.

Always be willing to make an ask for what you want, in a courteous way of course.

For example, after being interviewed on a major podcast, I knew the host was well connected to another podcast I wanted to be featured on. I simply reached out and asked if he would be open to an introduction.

If you don’t ask, the answer is always a no. If you follow the previous steps, people will more than likely be willing to help in any way they can.

Step 8 – Be patient and pleasantly persistent

It took me 4 months from the point when I first made contact to the Dalai Lama’s office to receiving the foreword. Throughout that time, I maintained communication with the monk in his office.

I went through a lot of fear, self-doubt, and concern that they thought my book was garbage. But I followed step 4, rose above those feelings and remained committed to my mission with patience and persistence.

Your book is your baby, it is your life’s message being shared with the world. But marketing and promoting it is hard, it’s very hard. I assure you it’s worth all the effort though, especially when you get a message from someone telling you how much your work has made an impact in their life.

Follow these steps and you too will be able to transform your book into a movement and touch the lives of millions across the globe.

Look what the Dalai Lama had to say about Akshay’s book, Fearvana:

I am happy that Akshay has found the strength to overcome the traumatic experiences of his life and has developed the aspiration to help others. Fearvana inspires us to look beyond our own agonizing experiences, suggesting means for overcoming our fears. I appreciate his sincerity and hope that others will find reason and encouragement to see the positive side of their lives.” – His Holiness The Dalai Lama

Akshay Nanavati is a Marine Veteran, speaker, adventurer and entrepreneur. His new book, Fearvana, is an actionable guide on how to turn fear, stress and anxiety into health, wealth and happiness.

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How to Give a TEDx Talk [WEBINAR]

Wednesday, April 5th, 2017

How to Do a TEDx TalkWant to give a TEDx talk?

Most people who attend the National Publicity Summit come because they want to personally meet journalists and TV producers who can feature their work.

But attendees also make lots of other valuable connections.

For instance, would you like to do a TEDx talk?

If not, you should consider it. The National Publicity Summit organizers have helped 19 clients land TEDx talks, and these days delivering a good one is arguably as valuable as having a New York Times Best Seller.

Why? Because when you give a great TEDx talk, it’s not uncommon for the video of your talk to go viral on YouTube and by seen by hundreds of thousands of people around the world.

Imagine someone Googling your name and the first thing they see is a TEDx talk with more than 300,000 views.

That’s credibility!

But there are several challenges you’ll need to overcome to make this happen.

First, most TEDx organizers are flooded with applications from far more would-be speakers than they can accept. Plus, many only accept those based on very narrow criteria, such as being associated with a given university.

Second, the quality of the video you’ll get from your TEDx talk varies dramatically depending on the organizer – which is a huge problem, since coming away with a really compelling, well-edited video on YouTube is the biggest payoff of your talk. A not-so great video might be worse than none at all.

Here’s the good news: The National Publicity Summit organizers can introduce you to one of the top TEDx organizers in the country!

He’s booked many of the 19 clients who have landed TEDx talks in the last couple years.

Would you like to meet him and talk with him about speaking on his stage?

Like other top TEDx organizers, he’s deluged with speaker applications.

However, he’s agreed to come to the National Publicity Summit because he knows it attracts high-quality attendees.

Apply by Friday at 6 pm to meet the  TEDx organizer and over 100 top media!

Time is running out to apply for a spot at the National Publicity Summit, coming up April 26 – 29th in New York City.

All remaining discounts vanish after this 6 pm Eastern (3 pm Pacific) this Friday, April 7th, so apply now if you’d like to attend to meet the TEDx organizer plus over 100 top journalists and TV producers who do shows and feature stories for major media.

To make it easier to fit the Summit into your budget, there’s now an extended payment plan that lets you take care of your tuition over eight months.

Apply now and start making the contacts you need to get your work out into the world in a bigger way!

In the interest of full disclosure, I’m an affiliate for this program.

Reach for the stars,

P.S. Hurry, all remaining discounts vanish after 6 pm EST (3 pm PST) this Friday, April 7th. Apply to attend the National Publicity Summit and meet the TEDx organizer who has booked 19 TEDx speakers in recent months!

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How to Create a ‘Swag Bomb’

Tuesday, March 21st, 2017

Marc Ecko How to Create a Swag BombOn The James Altucher Show podcast, fashion designer Marc Ecko describes how he first got his products in the hands of celebrities and influencers:

“We often are so consumed with thinking, “If I only had access to that big-name influencer.” In my case it was people in the music industry when I was coming up. How do I get access to them? You have to ask yourself, ‘How do I create an emotional transaction with them?”

In my case, I’ve done things like sending handwritten notes and bespoke custom packages to influences with zero expectations of hearing back from them. I call it “swag bombs” in my book (see ’10 Rules for Building a Swag Bomb’ below).

For someone in a B2B or SaaS business, as the end of the day, every single product as an analog human need. There’s a modality there that’s human. It’s bullshit to think, “Yeah, I see that works for fashion, but I’m in the financial services business, or I have some processing thing that makes my pipes faster than your pipes.”

Every product has the ability to express why it adds value from a human to human connection. You need to think about that and think, “Well, how do I swag bomb influencers in the market?” Those influencers need not be big names. They’re just people that within the trade, are maybe on the supplier side of the ecosystem. I didn’t have money for big splashy ads. I won over people on the supplier side. I did it within means that I could afford.

People are like, “Oh, swag bomb, that’s expensive!” It needn’t be expensive. It just needs to be well-thought out. It needs to show that you gave a fuck. That you were deliberate in thinking about how to do I make this bespoke? How do I make this custom? Show that I’m aware of the things that matter to this person, because I did enough to look them up. Not just LinkedIn stalk them, but care to figure things out. There’s a power there.”

10 Rules for Building a Swag Bomb

In his book, UnLabel: Selling You Without Selling Out, Marc Ecko details 10 Rules for Building a Swag Bomb:

“I seeded my brand with the bona fide artists and instigators of pop culture. The motivation wasn’t as simple as “I hope they wear this”; it came from a desire to educate them, to land on their aesthetic radar, and to build a literacy of who I was and what I was trying to accomplish.

Don’t think of this as sending “fan mail.” This is a professionally produced, hypercustomized presentation. When you send me (or anyone) a solicitation of your idea, or your product, or the marketing materials of who you are and what you’re trying to sell, work backward from the experience of cracking open the box from its taped seal.”

Ten things to never do when building your swag bomb:

  1. Never Send Directly to Someone’s Home. I’ve had that happen. It’s fucking creepy. Everyone has a business address, and in this day and age, they’re sufficiently accessible.
  2. Never Expect Your Intended Audience to Even See It. Make it good enough that even if it gets to only his or her lieutenant (AKA assistant) – which will often be the case – you still make a material impact.
  3. Never Send Just the Stock Shit. Think deeply about what you will send them, and work hard at customizing the content so that the end user will recognize this as an amazing, highly personalized gift. And it’s just that – a gift – so…
  4. Never Have Expectations, as It’s Just a Gift. The joy and purpose has to come from the confidence that you did it, you took ACTION. Not everyone will acknowledge your receipt. That’s okay.
  5. Never Handwrite Your Marketing Materials. It’s one thing to send a handwritten cover note (preferably a 6″ x 4.5″ stock postcard) that’s less than twenty words. Fine. But it’s something else to send an all-handwritten business proposal that looks like it came from Son of Sam. I don’t care how legible your writing is. Type.
  6. Never Use Secondhand Packaging Materials. A used Trapper Keeper folder – with maybe a sticker over the dents so that you pass it off as new – ain’t cutting it. Why should I take your idea seriously if you’re not even willing to make a quick trip to Staples?
  7. Never Stalk. If you have a phone number or email of an executive assistant, fine. It’s okay to call once in advance and then again once in confirmation of receipt. (You can also send it with a certified receipt, so you know who signed for it, and when). But don’t call repeatedly like some psycho. Not cool.
  8. Never Forget To Include Your Name, Email, and Phone Number. Don’t presume that anyone is going to read a long letter. If the visual impact and the overall wraparound isn’t there, you’re dead. So make sure it looks good, feels good, and that it emotes your goals. And make it as clear as the sun who sent it.
  9. Never Send a Picture of Yourself Fan-Boying Out. Again, creepy. Let the content and the high concept speak for you. Don’t send some weird head shot.
  10. Never Gush. Notable figures don’t like being fawned over. Be careful to whom you say – and how often you say – “I love you.” (Good rule for life in general). Don’t tell them, “You are my idol.” Speak matter-of-factly, and acknowledge the traits or practices that you respect and admire.
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How to Contact Professional Wrestlers

Monday, February 6th, 2017

Contact John CenaHave you ever wanted to contact your favorite wrestler? Most are represented by the WWE (World Wrestling Entertainment), so contacting them is easy.

According to the WWE, you can contact your favorite wrestler here:

Wrestler’s Name
c/o WWE
1241 E. Main St.
Stamford, CT 06902

You can also email WWE wrestlers here.

Of course, there are other ways to contact professional wrestlers.

Some, like the WWE’s highest paid wrestler, John Cena, have leveraged their fame into acting roles as well. (Cena had guest-supporting roles in Amy Schumer’s ‘Trainwreck’ plus Amy Poehler and Tina Fey’s ‘Sisters.’ You can contact his agent, manager and publicist using the Contact Any Celebrity database.

In addition to John Cena, top WWE wrestlers Randy Orton, Brock Lesnar, Glenn (Kane) Jacobs and Paul (Triple H) Levesque have separate agents, managers and publicists in addition to the WWE.

Of course, all of these stars have Instagram, Facebook, and Twitter accounts, so you can contact them there as well (see below).

Here are the Top 10 Highest-Paid Wrestlers as of May 2016 according to Forbes Magazine:

  1. John CenaFacebookInstagramTwitter
  2. Brock Lesnar – FacebookInstagramTwitter
  3. Paul (Triple H) Levesque – FacebookInstagram – Twitter
  4. Randy OrtonFacebookInstagramTwitter
  5. Colby (Seth Rollins) Lopez – FacebookInstagramTwitter
  6. Leati Joe (Roman Reigns) AnoaFacebookInstagramTwitter
  7. Mark (The Undertaker) Calaway – FacebookInstagramTwitter
  8. Paul (Big Show) Wight – FacebookInstagramTwitter
  9. Glenn (Kane) Jacobs – FacebookInstagramTwitter
  10. Jonathan (Dean Ambrose) Good – FacebookInstagramTwitter

Good luck contacting these stars, and let us know if you get a response!

Categories : Athletes & Sports
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How To Get Corporate Sponsors

Saturday, January 7th, 2017

Want to get corporate sponsors?

If so, you’re invited to an Insider Expert teleseminar this Tuesday, January 10th at 2 pm or 7 pm EST:

‘The Top 5 Ways to Attract Corporate Sponsors – Even If You’re Just Starting Out!’

Go here now to register for the webinar!

You’ll discover:

* 12 reasons why sponsors give money to ‘nobodies’ and ‘unknowns’.

* Sure-fire ways to find the companies most likely to sponsor your business.

* A breakdown of the top 14 categories companies offer sponsorships for.

* Some of the many fatal mistakes people make when approaching a sponsor (and how to avoid potential deal killers).

* Want to turn your painful past into a book or live event sponsors will support? You’ll discover how a woman with a breast cancer memoir secured sponsorships from several different companies. Plus, how another woman emerged from a painful divorce with the desire to inspire other women just like her. She got a major company to pay for her entire event!

* The 5 most important elements of a sponsorship proposal (this is the most important but least understood part of the sponsorship process).

* How to create the perfect sponsorship proposal that will impress corporate sponsors so they take you seriously.

* The exact amounts of money you should ask corporate sponsors for (this is a huge mistake almost all people approaching corporate sponsors make. They don’t ask for the right amount of money.)

* How to use a corporate sponsorship to get massive amounts of media publicity and attention (corporate sponsors want you to get media attention and will pay you to go on TV.

* Hear how others have used the corporate sponsorship strategy to appear in the Wall Street Journal, Washington Post, CBS, BusinessWeek, CNBC, Redbook, Parenting, U.S. News & World Report, Wine Enthusiast & more!

* 5 things corporate sponsors will fund for you. You’ll discover how to get your biggest dreams funded!

* The true motivations behind big corporate sponsors that provide funds you never have to pay back.

* The secret to persuading a company to give you big money even if you’re not good at selling yourself. Hint: write a killer proposal that does the selling for you! The webinar will show you how.

* Avoid this HUGE mistake! Most people ask for too little money, so companies don’t take them seriously. Sponsors like big dreamers. We’ll show you how much money to ask for.

* The misconception that corporations only sponsor people with big events.

*  5 specific low-cost and no-cost strategies you can offer corporate sponsors that will let you stand out from all others trying to get corporate sponsorships (almost no one thinks about these simple things that can be the difference between collecting a big check or a small check from your sponsor).

* How corporate sponsorships can help you get your financial life in order.

* The ‘Tarnished Brand’ strategy you can use to find corporate sponsors.

* 4 key price points you must target. Odds are, these amounts are for much more than you think you’d ever get.

* 2 things many people do wrong when approaching a sponsor for the first time that automatically get them rejected for a sponsorship. (The good news is these are easy to fix!)

* A much, much more. Tips, strategies and insights that can only come from an expert who has landed sponsored by some of the biggest corporations including FedEx, Bank of America, Microsoft, Wal-Mart, Dun & Bradstreet, Wells Fargo, and more.

In the interest of full disclosure, I’m an affiliate for this program.

Go here now to register for the webinar!

Categories : Live Events
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