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How to Write David Sedaris

Monday, November 6th, 2017

Theft by Finding by David SedarisWant to write New York Times bestselling author David Sedaris?

Here’s how:

David Sedaris
c/o Little, Brown & Company
Hachette Book Group
1290 Ave. of the Americas
New York, NY 10104

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In his new book, ‘Theft by Finding: Diaries 1977-2002,’ Sedaris says he once asked his students to write fan letters:

September 26, 1989
Chicago

“I asked my beginning writing students to compose fan letters. Most were sincere in the way I hoped they’d be, but one kid’s amounted to hate mail and was addressed to his mother. He wrote about being shirt out of her cunt. Then he reminded her that he was not her fucking boyfriend, and on and on. Afterward no one knew what to say. My fan letter was to Joy Williams.”

Four years later, Sedaris fantasizes about a dream job in New York City:

February, 10, 1992
New York

“Admin Asst Dream Job
WORK FOR A STAR Gal/Guy Friday
all around exec asst.

Answer fan mail.
Admin duties. Lite typing.
MADEMOISELLE 16 E 40th St”

“I saw this in the New York Times and thought, Honestly, that is my dream job – answering fan mail at Mademoiselle magazine. I shaved, threw on clean clothes, and went to apply, not feeling intimidated the way I normally do but thinking, ‘Out of my way. This is mine. I supposed I wondered who at the magazine got fan mail, but it didn’t really matter. Whatever the letter, I’d answer it.”

Soon, Sedaris receives his own fan mail:

June 21, 1992
New York

“A few weeks back, my Interview Magazine mention came out, and this morning I received a postcard reading ‘Dear Mr. Sedaris, You are very cute and I love what you have to say about the world. It is a crazy place, but you make it well worth it. Your admirer, Jean Snyder.’ ‘The card is just what I needed,’ he says. ‘It’s nutty, sure, but how nice to know that some stranger is thinking of me.”

Ten years later, Sedaris’s publisher, Little, Brown & Company forwards him a batch of fan mail while living in France:

March 9, 2002
La Bagotiere, France

“Little, Brown forwarded an envelope of mail, and I realized after reading it over that every single letter wanted something from me. The senders included:

  • a college student writing an article on magazine readership. ‘I’m on a deadline so email me as soon as you get this!
  • a Cleveland man who’s written a gay travel guide and wants my help finding an agent.
  • an Indianapolis human rights group wanting me to attend their rally. ‘Your agent says you haven’t got the time, but I suspect you do.’
  • a Seattle drama group asking for an essay on how theater has changed my life.
  • three Nashville High School students assigned to read a bestseller and write the author with questions such as ‘Have you written any other books? Where do you get your ideas?
  • a German woman writing her PHD on the role of the diary in contemporary American fiction. She too is on a deadline and asks that I call her Tuesday, Wednesday, or Thursday, trying several times per night until I reach her.
  • a gay choral group asking for mementos they might auction off at their upcoming fund-raiser, Life Is a Cabaret.

It’s interesting how at first, as a struggling writer, Sedaris looks forward to receiving fan mail, hoping to both receive it and answer it, even for others. However, more than ten years later, after he makes it as a bestselling writer, he begins to tire of it, as everyone wants something from him.

David Sedaris shared Little, Brown and Company's post.
David Sedaris

Via "Readers Share Their New York Subway Stories," The New York Times ow.ly/toyg30hPQ8I ... See MoreSee Less

4 days ago

 

Comment on Facebook

I was reading David Sedaris on a flight once and my laughter became uncontrollable. I tried to squelch it and that only made it worse. A flight attendant asked me if there was anything she could do to help. She thought I was sobbing.

I was listening to Dress Your Family in Corduroy on the way to visiting my aging parents. When I get there I noticed my father had a picture of Donald Trump on the refrigerator next to one of the Pope. I thought to myself I bet David could relate to this.

I spent a Vermont winter overlooking a frozen lake. No wifi. No cell service. No cable. Only books. I survived by laughing through every Sedaris book I could get my hands on! Thanks, David! 💓 #truth

David talks extensively with audience members at his signings after his performances. I told him how disappointed my daughter was that she had to miss his show to go to a dress rehearsal. He gave me a Japanese shopping bag for her, and signed one book "I'm so angry you weren't here" and in the other he wrote something about how charming her mom is. I'm not charming but David is. She was thrilled to meet him the following year.

I had a similar experience on a flight to NYC. It was an empty flight and I had a whole row to myself. I had picked up "Dress Your Family In Corduroy And Denim" and I couldn't stop laughing. A few rows ahead of me there was a young woman laughing as well. She got up to go to the restroom and as she passed me she gasped and said "that explains it". She ran back to her seat and grabbed her copy of the same book. We both laughed and complimented each other on our excellent taste in reading material.

My husband forbade me to read anything written by Mr. Sedaris after a flight to Boston in 2001. (Let's just say that the man sitting next to me was worried I was having a nervous breakdown... I was laughing/crying/couldn't breathe.)

Years ago, I was reading Holidays on Ice at the gym. I laughed out loud so hard, that I knocked the person off the elliptical machine next to me. I actually just startled her, it's her fault for falling off.

I was really expecting this story to go downhill quickly and very relieved that it didn't. Rarely do the words "naked" and "subway" result in a good story but happy this one did.

I'm a teacher. After testing, students silently read and often I do the same. I had to stop reading "Me Talk Pretty One Day" in class because twice I started laughing hard enough that it was disruptive to the students.

I went to a David Sedaris show in Princeton, NJ several years ago. I laughed so hard tears were rolling down my face. I have told many of my friends that if David Sedaris comes to your town buy a ticket immediately... well worth it.

I had this exact same experience sat in the departure lounge at Boston Logan. Was reading the recently released When You Are Engulfed in Flames and kept cackling out loud. A guy across from me kept bursting out laughing as well and I realized he was reading the same book. We shared a moment.

That’s how I discovered Sedaris. I was living in Boston, and every morning on the T, I’d hear someone laughing out loud and look to see what was so funny. They were reading Naked. Within a week or two, it had happened half a dozen times or so, and I knew I had to read that book! I guess with ebooks that will happen less and less. Definitely a downside.

I laughed out loud, on a bus coming home from work one day, at the section in "I Know Why the Caged Bird Sings" where the author describes the preacher at Sunday dinner.

I disturbed other passengers on a flight to Europe by laughing at "Let's Explore Diabetes With Owls." My mother made me turn off my tablet.

I love this story. Laughing out loud in when reading David Sedaris in public is a welcome hazard. I always do it on subways, planes, whatever, impossible to control the urge. Thank you, David, for making so many people happy.

Long ago, I picked up MTPOD off a shelf at a bookstore, and I opened it to a random page. I figured if I liked what I read, I'd buy it. The chapter was "Big Boy". Needless to say, I bought the book.

Aaron, remember when I told you about laughing so loudly it was embarrassing on the Red Line going to work reading ME TALK PRETTY ONE DAY? Good to know I wasn’t alone 😂

Been on the subway on Boston and laughing at Me Talk Pretty One Day, had someone ask me what I was reading. Also fell off a stationary bike listing to DS and fell off the bike and then drove into traffic while listening DS crossed the centerline while driving, twice. Moral of the story, don't operate heavy machinery when listening to DS on This American Life.

The first time I "heard" a book on tape by David Sedaris I was in a car with my sister. We laughed so hard she had to pull over! Now I have all his books. He's a national treasure.

I laughed so hard reading Me Talk Pretty One Day, I had tears streaming down my face. I'd have to stop & dry my eyes and then read a little, laugh/cry, dry my eyes, and then laugh some more. Jesus Shaves is the funniest story ever written.

I get motion sickness, so I listen to David Sedaris books when I travel. Several times I've been looked at sideways, as if I was a crazy person, just sitting, staring out the window, and laughing hysterically.

My copies of David's books have to be replaced annually because I absolutely love them to death. There's nothing like some Vitamin S to bring on the belly laughs.

I cried tears from trying to hold my laughs in while reading Me Talk Pretty One Day on the CTA in Chicago. There were a few acknowledging smiles from fellow passengers around me.

I loved many of David's books but I remember especially "Naked". I would wait in the high school parking lot in the evenings to pick my daughter up after practice and would scream with laughter while alone in my car........

I had a similar experience with “Barrel Fever”. Crying laughing on the NYC Subway—actually scared fellow passengers away! 😂 Had most of the car to myself.

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David Sedaris shared Little, Brown and Company's post.
David Sedaris

Get YOUR David Sedaris book signed by meeting David on tour: www.davidsedarisbooks.com/tour.html ... See MoreSee Less

1 week ago

 

Comment on Facebook

While signing a book for a friend's teenage son, David was presented w/ a copy of the young man's own, self-published memoir, which included his name and address. Several days later, the kid received a postcard from David Sedaris, commenting on the sections of the teenager's book that he particularly enjoyed. Who DOES that? David Sedaris is a rare and wonderful human.

I hope to one day have/own/read a signed first edition Sedaris with a quote I couldn't possibly share in polite company. A boy can dream, right...

I got a slobbery old person...apparently me, or maybe him, since he was chawing on cashews and it was hard to understand what he was saying to me. He did share his cashews,and that was sweet. After years of either having to work, or no car, or no money, I finally got to see him and it was a great!

Otter Pop May 8th in Berkeley!

sticker

Katharine Coykendall

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David Sedaris shared Little, Brown and Company's post.
David Sedaris

... See MoreSee Less

1 week ago

 

Comment on Facebook

"If I have to put my drink down and come in there, I'm killing BOTH of you!" (My house).

I don’t know if it’s just the words or if I’m picturing him saying them, but these simple statements make me laugh out loud.

We have a bedtime list for our four-year old twins: 1) put clothes in hamper, 2) go to the bathroom, 3) wash hands, 4) brush teeth, 5) put on pajamas, 6) get a drink of water, 7) get in bed, 8) stay in bed. We sing songs each night and tell them that we love them, give them kisses and hugs; and then threaten them if they do not heed #8.

In my house, it was the same two words followed by "or get the belt". Always a joy to have a functioning alcoholic, with rage issues, unprepared to be a parent. Upside? He's now a lonely septuagenarian that destroyed almost all his relationships, is medically frail, overweight, and has diabetes. Karma.

So sad I missed you in Chicago. Unfortunately my mom passed away the night you were performing, so obviously was not able to use my tickets. Probably the only two empty seats in the house. Come back to Chicago please!

Love the essay which includes bits about my cousin, RCC swimmer Greg - with the 'jumper cable legs' and his Mom, Kate....all of us from Raleigh, NC....

Amother wonderful book by Mr Sedaris!

Love this man; he’s speaking in Brisbane on the night of the 24th Jan. Can’t get there, sadly.

I'm not liking these short quotes. They're not funny to me. No offense...

We should try that. Nothing else seems to work.

A fabulous talent!

Same but in Spanish and more than once.😆

Love him. So funny

We didn't actually sleep much.

Just finished this. Wonderful!

Great book!

Margaret new routine?

Quique, Becky

Sharon Thatcher☺️

Sabrina

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David Sedaris shared Little, Brown and Company's post.
David Sedaris

... See MoreSee Less

2 weeks ago

 

Comment on Facebook

He’s the greatest.

He has made me appear insane..er in public than I really am. I lost it while sitting next to a pool in Mexico. People asked if I was crying. I was sitting between to big guys on an airplane while reading When Engulfed . I told them "I am not crazy." Later my child walked passed to go to the bathroom and I told her if the plane crashed to just get out...don't come looking for me. That didn't help my not crazy statement!

One of my favorites. I don't think I've ever laughed out loud so hard.

Um, I'm fairly certain I was the lady at the reading at Joseph-Beth's in Cleveland in 2001 who said you looked like Orville Redenbacher in your bow tie! (Sorry. That was very rude.)

The first two books I've read in 2018 are Me Talk Pretty One Day (again), and Let's Explore Diabetes With Owls. This will be next. Off to a great start 😂

Erin Curfman add this book to your list! you can borrow it from me.

My favorite!

LOVE David. In my darkest times he has saved me many a time.

Loved this book! And yes, laughed out loud numerous times while people stared at me like I was an idiot.

Laughing out loud seems to be the most frequent comment here. I have done that with every single book by David. I would like to thank him for years of humor and laughter. <3

Have two of his books as audiobooks. I love to listen to him read his own writing - hilarious!

#family

OMG....I loved reading this book. I can imagine each story right in front of me n I laughed so much. His wit n humor is none to match with ♡☆♡☆♡☆

Or like when people tell u to just magically 'be happy'.

Currently reading..again!..I've laughed so much 😂..I went and bought the whole Sedaris library!!

ok i don't know if this is good place to ask, I didn't get one of the jokes in the book :David and his sibling had to take care of that "big" lady for some favor to their mother. I didn't understand what was the favor?

Mike, this made me think of you trying to get Troy to go somewhere.

I think we went to different schools together.

I love his books because they are so real and honest. They got me thru some rough patches in life. ♡

love love LOVE David Sedaris , guaranteed to get me out of a funk,….out loud laughing

MY FAVORITE AUTHOR

My fave book of his. ❤❤

you crack me up, David.

It's the best book for me.

one of my favorites 🙂

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David Sedaris shared Little, Brown and Company's post.
David Sedaris

"That’s the thing with a diary, though. In order to record your life, you sort of need to live it. Not at your desk, but beyond it. Out in the world where it’s so beautiful and complex and painful that sometimes you just need to sit down and write about it."

From the introduction of THEFT BY FINDING, by David Sedaris

Photo: David Sedaris, Raleigh, NC, 1980; © Jeffrey Jenkins, who edited and designed DAVID SEDARIS DIARIES: A VISUAL COMPENDIUM
... See MoreSee Less

2 weeks ago

 

Comment on Facebook

Audio book is the best.

The most enjoyable read i had last year. So much so i read it 3 times whilst on holiday in Malaysia. Thanks D x

Listened to this on audio book and loved it! Hoping the remaining e

DS books are wonderful on Audible. After listening for a while, some of my thoughts are in his voice.

I am about halfway through. The CHARACTERS in Chicago and Raleigh. Hysterical.

Such a great read! I especially loved the parts about French School!! Since I sometime have to double check if things that are happening to me could possibly be real!

David Sedaris...never fails to make me smile x

Just started to read it. Really amazing.

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The @DavidSedaris signing at @WstonesLeeds was great. Interesting man. Asked me who would win if we fought. First time I've been asked that!

The @DavidSedaris signing at @WstonesLeeds was great. Interesting man. Asked me who would win if we fought. First time I've been asked that!

Returned from sick leave to a lovely signed copy of #TheftByFinding from the amazing @DavidSedaris. 💖

Returned from sick leave to a lovely signed copy of #TheftByFinding from the amazing @DavidSedaris. 💖

A+ personalization from @DavidSedaris. (The cousin = @AvidBookshop.) This made my day!

A+ personalization from @DavidSedaris. (The cousin = @AvidBookshop.) This made my day!

Click for a #HappyEaster excerpt from @DavidSedaris's #TheftByFinding: https://t.co/iLYbxcX11d

Click for a #HappyEaster excerpt from @DavidSedaris's #TheftByFinding: https://t.co/iLYbxcX11d

Want to see @DavidSedaris on his tour? Click for a chance to win 2 tix to an event near you! NoPurNec18+Rules apply https://t.co/Qz8fIBIZEC

Want to see @DavidSedaris on his tour? Click for a chance to win 2 tix to an event near you! NoPurNec18+Rules apply https://t.co/Qz8fIBIZEC

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#1 Shortcut To Selling A LOT Of Books

Sunday, November 5th, 2017

Want to know the #1 shortcut to selling a LOT of books?

It’s the top strategy Jack Canfield used to sell over 500 million books of his mega-bestselling ‘Chicken Soup for the Soul’ series plus many other books.

Here it is:

Jack doesn’t focus on selling one book at time.

He looks for opportunities to make bulk sales of 500… 1,000… 10,000… 50,000… even 500,000+ copies at a time, all to the same buyer!

For example, one of his biggest successes was with PetSmart.

Jack cut a deal where PetSmart bought copies of ‘Chicken Soup for the Pet Lover’s Soul’ at a discount, then sold the book at half-price to customers who bought a 50-pound bag of pet food.

How many books did Jack end up selling with that deal?

He sold 300,000 copies!

What’s more, the publicity drove the book straight to the top of the New York Times Best Seller List, all in just one week!

Wouldn’t it be amazing to move huge quantities of YOUR book like that?

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How Akshay Got an Endorsement from The Dalai Lama (5 Action Steps!)

Saturday, November 4th, 2017

Today I have an article from Akshay Nanavati, a Quantum Leap graduate, who shares the step-by-step process he used to land a foreword for his book from the Dalai Lama.

Akshay’s book, Fearvana, is about not only overcoming your fears but turning them into health & wealth. Since you’re part of the Contact Any Celebrity community, he’s even willing to give you a free copy (if you just cover shipping via my affiliate link above).

Now onto today’s article…

How I Got A Book Foreword from the Dalai Lama (and How to Get Celebrity Endorsements For Your Own Work)

By Akshay Nanavati, author of Fearvana

As an unknown, first-time author with no significant platform, I managed to get a foreword for my book from His Holiness the Dalai Lama and receive endorsements from multiple New York Times bestselling authors like Keith Ferrazzi, Jack Canfield and Marshall Goldsmith, to name just a few.

I was also able to promote my book on media platforms such as INC, Forbes, Entrepreneur.com, ABC, FOX, and many of the top podcasts in the world with millions of downloads, like Entrepreneur on Fire and Unmistakable Creative.

I don’t tell you all of this to brag. I only tell you this to show you what is possible for you regardless of where you are now. You too can achieve all of this and more.

How?

Here is exactly what I did to make this happen. Follow these steps and I feel confident in saying that you will not only be able to replicate my results, but possibly even exceed them. I genuinely hope you do.

Step 1 – This is a marathon, not a sprint.

This first step is all about your mindset. If you want these kinds of results, they won’t happen overnight. It will require a lot of commitment on your part to navigate the highs and lows of the journey.

Eventually when you do build up enough momentum, people will start coming to you. Exposure fuels more exposure, but it takes time and effort to get there. So you need to be willing to stay in this for the long game.

Step 2 – Build structure around your outreach process.

List out all the names of the people you would like to endorse your book, the podcasts you would like to be interviewed on, the media outlets you would like exposure on and/or the blogs you would like to be featured on.

Build a robust list so when you start the outreach process you don’t have to waste time figuring out who to reach out to next. The structured approach will ensure greater success.

Step 3 – Start reaching out.

For the people I asked to endorse my book, including the Dalai Lama, I shot a personal video for them. This strategy was a game changer.

These videos were anywhere from 2 to 4 minutes. In the video, I shared my story of going from drugs to the Marines to war to overcoming PTSD and alcoholism that pushed me to the brink of suicide, how that all then led to the concept of Fearvana, how Fearvana aligns with their own philosophies, the greater impact I want to make in the world and I made sure to have a very clear ask.

To make the ask, I would say “with your permission, I would love to send you a copy of my manuscript with the hopes that you would consider endorsing it.” That’s it.

For the writers I connected with, I would reach out via email. I would start building a relationship just by thanking them for their work and sharing how their content has made an impact in my life.

Of course, this should be genuine and not just a lie to try and get exposure. It will come through if it is a lie. To me, more than just getting exposure, this was also about connecting with amazing people who are up to great things in the world.

As an attendee of the National Publicity Summit and a graduate of the Quantum Leap program, that training has been invaluable in the success of my media outreach. I still have Steve Harrison’s easy pitch formula sheet in my media kit I use whenever I am pitching anyone. Their training also helped me come up with effective media hooks to get more exposure, such as tying into a local event I was attending.

For example, when I was going to Chicago to speak at the Lion’s Club centennial event, I cold-called ABC and FOX, and got on both those shows in the third biggest television market in the country. Build up momentum with local TV and it will eventually help you get on national TV.

Ultimately though, the key element in reaching out is to come from a place of service and genuinely caring about the impact you want to make in the lives of our human family. I would not have gotten an endorsement from the Dalai Lama if that wasn’t my top priority.

Step 4 – Embrace your fears.

Part of this process is strategy and how to’s. The other equally, if not more important part of the process is mindset. When you shoot these videos and begin your outreach, you will experience moments of fear, self-doubt and feelings of not being good enough. That’s okay. Believe me, I went through all of it.

To guide you through this, know that there are no bad or good emotions, there are only emotions and it’s up to you to decide what you do with them when they show up. Whatever you feel throughout this process, allow yourself to fully feel it without judging those emotions. Simply harness them and channel them into purposeful action.

Fear is nothing more than an access point to the bliss and rewards of a state of being that I call Fearvana. Embrace your fears and they will help you with the next step.

Step 5 – Deliver immense value.

A simple technique to deliver immense value on any kind of media outlet is to strike a balance between your humanity and your expertise.

Share your hero’s journey of the lows and highs you have experienced in life along with actionable takeaways. As long as you communicate emotionally compelling stories with practical steps people can use in their life, your audience will love you for it.

Step 6 – Build and nurture your relationships.

It is important to remember that when someone promotes you to their audience, that is an audience they have worked hard to build. It takes time, effort and energy to write articles or create a podcast. Acknowledge and thank those people for sharing your message with their tribe. A small gift doesn’t hurt either. I usually give Amazon gift cards.

Stay connected with the people who support you and ask them how you can be of service. When they tell you, actually deliver on their request.

Step 7 – Ask, ask, ask.

I learned this from Jack Canfield, co-creator of the Chicken Soup for the Soul series.

Always be willing to make an ask for what you want, in a courteous way of course.

For example, after being interviewed on a major podcast, I knew the host was well connected to another podcast I wanted to be featured on. I simply reached out and asked if he would be open to an introduction.

If you don’t ask, the answer is always a no. If you follow the previous steps, people will more than likely be willing to help in any way they can.

Step 8 – Be patient and pleasantly persistent

It took me 4 months from the point when I first made contact to the Dalai Lama’s office to receiving the foreword. Throughout that time, I maintained communication with the monk in his office.

I went through a lot of fear, self-doubt, and concern that they thought my book was garbage. But I followed step 4, rose above those feelings and remained committed to my mission with patience and persistence.

Your book is your baby, it is your life’s message being shared with the world. But marketing and promoting it is hard, it’s very hard. I assure you it’s worth all the effort though, especially when you get a message from someone telling you how much your work has made an impact in their life.

Follow these steps and you too will be able to transform your book into a movement and touch the lives of millions across the globe.

Look what the Dalai Lama had to say about Akshay’s book, Fearvana:

I am happy that Akshay has found the strength to overcome the traumatic experiences of his life and has developed the aspiration to help others. Fearvana inspires us to look beyond our own agonizing experiences, suggesting means for overcoming our fears. I appreciate his sincerity and hope that others will find reason and encouragement to see the positive side of their lives.” – His Holiness The Dalai Lama

Akshay Nanavati is a Marine Veteran, speaker, adventurer and entrepreneur. His new book, Fearvana, is an actionable guide on how to turn fear, stress and anxiety into health, wealth and happiness.

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How to Give a TEDx Talk [WEBINAR]

Wednesday, April 5th, 2017

How to Do a TEDx TalkWant to give a TEDx talk?

Most people who attend the National Publicity Summit come because they want to personally meet journalists and TV producers who can feature their work.

But attendees also make lots of other valuable connections.

For instance, would you like to do a TEDx talk?

If not, you should consider it. The National Publicity Summit organizers have helped 19 clients land TEDx talks, and these days delivering a good one is arguably as valuable as having a New York Times Best Seller.

Why? Because when you give a great TEDx talk, it’s not uncommon for the video of your talk to go viral on YouTube and by seen by hundreds of thousands of people around the world.

Imagine someone Googling your name and the first thing they see is a TEDx talk with more than 300,000 views.

That’s credibility!

But there are several challenges you’ll need to overcome to make this happen.

First, most TEDx organizers are flooded with applications from far more would-be speakers than they can accept. Plus, many only accept those based on very narrow criteria, such as being associated with a given university.

Second, the quality of the video you’ll get from your TEDx talk varies dramatically depending on the organizer – which is a huge problem, since coming away with a really compelling, well-edited video on YouTube is the biggest payoff of your talk. A not-so great video might be worse than none at all.

Here’s the good news: The National Publicity Summit organizers can introduce you to one of the top TEDx organizers in the country!

He’s booked many of the 19 clients who have landed TEDx talks in the last couple years.

Would you like to meet him and talk with him about speaking on his stage?

Like other top TEDx organizers, he’s deluged with speaker applications.

However, he’s agreed to come to the National Publicity Summit because he knows it attracts high-quality attendees.

Apply by Friday at 6 pm to meet the  TEDx organizer and over 100 top media!

Time is running out to apply for a spot at the National Publicity Summit, coming up April 26 – 29th in New York City.

All remaining discounts vanish after this 6 pm Eastern (3 pm Pacific) this Friday, April 7th, so apply now if you’d like to attend to meet the TEDx organizer plus over 100 top journalists and TV producers who do shows and feature stories for major media.

To make it easier to fit the Summit into your budget, there’s now an extended payment plan that lets you take care of your tuition over eight months.

Apply now and start making the contacts you need to get your work out into the world in a bigger way!

In the interest of full disclosure, I’m an affiliate for this program.

Reach for the stars,

P.S. Hurry, all remaining discounts vanish after 6 pm EST (3 pm PST) this Friday, April 7th. Apply to attend the National Publicity Summit and meet the TEDx organizer who has booked 19 TEDx speakers in recent months!

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How to Create a ‘Swag Bomb’

Tuesday, March 21st, 2017

Marc Ecko How to Create a Swag BombOn The James Altucher Show podcast, fashion designer Marc Ecko describes how he first got his products in the hands of celebrities and influencers:

“We often are so consumed with thinking, “If I only had access to that big-name influencer.” In my case it was people in the music industry when I was coming up. How do I get access to them? You have to ask yourself, ‘How do I create an emotional transaction with them?”

In my case, I’ve done things like sending handwritten notes and bespoke custom packages to influences with zero expectations of hearing back from them. I call it “swag bombs” in my book (see ’10 Rules for Building a Swag Bomb’ below).

For someone in a B2B or SaaS business, as the end of the day, every single product as an analog human need. There’s a modality there that’s human. It’s bullshit to think, “Yeah, I see that works for fashion, but I’m in the financial services business, or I have some processing thing that makes my pipes faster than your pipes.”

Every product has the ability to express why it adds value from a human to human connection. You need to think about that and think, “Well, how do I swag bomb influencers in the market?” Those influencers need not be big names. They’re just people that within the trade, are maybe on the supplier side of the ecosystem. I didn’t have money for big splashy ads. I won over people on the supplier side. I did it within means that I could afford.

People are like, “Oh, swag bomb, that’s expensive!” It needn’t be expensive. It just needs to be well-thought out. It needs to show that you gave a fuck. That you were deliberate in thinking about how to do I make this bespoke? How do I make this custom? Show that I’m aware of the things that matter to this person, because I did enough to look them up. Not just LinkedIn stalk them, but care to figure things out. There’s a power there.”

10 Rules for Building a Swag Bomb

In his book, UnLabel: Selling You Without Selling Out, Marc Ecko details 10 Rules for Building a Swag Bomb:

“I seeded my brand with the bona fide artists and instigators of pop culture. The motivation wasn’t as simple as “I hope they wear this”; it came from a desire to educate them, to land on their aesthetic radar, and to build a literacy of who I was and what I was trying to accomplish.

Don’t think of this as sending “fan mail.” This is a professionally produced, hypercustomized presentation. When you send me (or anyone) a solicitation of your idea, or your product, or the marketing materials of who you are and what you’re trying to sell, work backward from the experience of cracking open the box from its taped seal.”

Ten things to never do when building your swag bomb:

  1. Never Send Directly to Someone’s Home. I’ve had that happen. It’s fucking creepy. Everyone has a business address, and in this day and age, they’re sufficiently accessible.
  2. Never Expect Your Intended Audience to Even See It. Make it good enough that even if it gets to only his or her lieutenant (AKA assistant) – which will often be the case – you still make a material impact.
  3. Never Send Just the Stock Shit. Think deeply about what you will send them, and work hard at customizing the content so that the end user will recognize this as an amazing, highly personalized gift. And it’s just that – a gift – so…
  4. Never Have Expectations, as It’s Just a Gift. The joy and purpose has to come from the confidence that you did it, you took ACTION. Not everyone will acknowledge your receipt. That’s okay.
  5. Never Handwrite Your Marketing Materials. It’s one thing to send a handwritten cover note (preferably a 6″ x 4.5″ stock postcard) that’s less than twenty words. Fine. But it’s something else to send an all-handwritten business proposal that looks like it came from Son of Sam. I don’t care how legible your writing is. Type.
  6. Never Use Secondhand Packaging Materials. A used Trapper Keeper folder – with maybe a sticker over the dents so that you pass it off as new – ain’t cutting it. Why should I take your idea seriously if you’re not even willing to make a quick trip to Staples?
  7. Never Stalk. If you have a phone number or email of an executive assistant, fine. It’s okay to call once in advance and then again once in confirmation of receipt. (You can also send it with a certified receipt, so you know who signed for it, and when). But don’t call repeatedly like some psycho. Not cool.
  8. Never Forget To Include Your Name, Email, and Phone Number. Don’t presume that anyone is going to read a long letter. If the visual impact and the overall wraparound isn’t there, you’re dead. So make sure it looks good, feels good, and that it emotes your goals. And make it as clear as the sun who sent it.
  9. Never Send a Picture of Yourself Fan-Boying Out. Again, creepy. Let the content and the high concept speak for you. Don’t send some weird head shot.
  10. Never Gush. Notable figures don’t like being fawned over. Be careful to whom you say – and how often you say – “I love you.” (Good rule for life in general). Don’t tell them, “You are my idol.” Speak matter-of-factly, and acknowledge the traits or practices that you respect and admire.

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How to Contact Professional Wrestlers

Monday, February 6th, 2017

Contact John CenaHave you ever wanted to contact your favorite wrestler? Most are represented by the WWE (World Wrestling Entertainment), so contacting them is easy.

According to the WWE, you can contact your favorite wrestler here:

Wrestler’s Name
c/o WWE
1241 E. Main St.
Stamford, CT 06902

You can also email WWE wrestlers here.

Of course, there are other ways to contact professional wrestlers.

Some, like the WWE’s highest paid wrestler, John Cena, have leveraged their fame into acting roles as well. (Cena had guest-supporting roles in Amy Schumer’s ‘Trainwreck’ plus Amy Poehler and Tina Fey’s ‘Sisters.’ You can contact his agent, manager and publicist using the Contact Any Celebrity database.

In addition to John Cena, top WWE wrestlers Randy Orton, Brock Lesnar, Glenn (Kane) Jacobs and Paul (Triple H) Levesque have separate agents, managers and publicists in addition to the WWE.

Of course, all of these stars have Instagram, Facebook, and Twitter accounts, so you can contact them there as well (see below).

Here are the Top 10 Highest-Paid Wrestlers as of May 2016 according to Forbes Magazine:

  1. John CenaFacebookInstagramTwitter
  2. Brock Lesnar – FacebookInstagramTwitter
  3. Paul (Triple H) Levesque – FacebookInstagram – Twitter
  4. Randy OrtonFacebookInstagramTwitter
  5. Colby (Seth Rollins) Lopez – FacebookInstagramTwitter
  6. Leati Joe (Roman Reigns) AnoaFacebookInstagramTwitter
  7. Mark (The Undertaker) Calaway – FacebookInstagramTwitter
  8. Paul (Big Show) Wight – FacebookInstagramTwitter
  9. Glenn (Kane) Jacobs – FacebookInstagramTwitter
  10. Jonathan (Dean Ambrose) Good – FacebookInstagramTwitter

Good luck contacting these stars, and let us know if you get a response!

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How To Get Corporate Sponsors

Saturday, January 7th, 2017

Want to get corporate sponsors?

If so, you’re invited to an Insider Expert teleseminar this Tuesday, January 10th at 2 pm or 7 pm EST:

‘The Top 5 Ways to Attract Corporate Sponsors – Even If You’re Just Starting Out!’

Go here now to register for the webinar!

You’ll discover:

* 12 reasons why sponsors give money to ‘nobodies’ and ‘unknowns’.

* Sure-fire ways to find the companies most likely to sponsor your business.

* A breakdown of the top 14 categories companies offer sponsorships for.

* Some of the many fatal mistakes people make when approaching a sponsor (and how to avoid potential deal killers).

* Want to turn your painful past into a book or live event sponsors will support? You’ll discover how a woman with a breast cancer memoir secured sponsorships from several different companies. Plus, how another woman emerged from a painful divorce with the desire to inspire other women just like her. She got a major company to pay for her entire event!

* The 5 most important elements of a sponsorship proposal (this is the most important but least understood part of the sponsorship process).

* How to create the perfect sponsorship proposal that will impress corporate sponsors so they take you seriously.

* The exact amounts of money you should ask corporate sponsors for (this is a huge mistake almost all people approaching corporate sponsors make. They don’t ask for the right amount of money.)

* How to use a corporate sponsorship to get massive amounts of media publicity and attention (corporate sponsors want you to get media attention and will pay you to go on TV.

* Hear how others have used the corporate sponsorship strategy to appear in the Wall Street Journal, Washington Post, CBS, BusinessWeek, CNBC, Redbook, Parenting, U.S. News & World Report, Wine Enthusiast & more!

* 5 things corporate sponsors will fund for you. You’ll discover how to get your biggest dreams funded!

* The true motivations behind big corporate sponsors that provide funds you never have to pay back.

* The secret to persuading a company to give you big money even if you’re not good at selling yourself. Hint: write a killer proposal that does the selling for you! The webinar will show you how.

* Avoid this HUGE mistake! Most people ask for too little money, so companies don’t take them seriously. Sponsors like big dreamers. We’ll show you how much money to ask for.

* The misconception that corporations only sponsor people with big events.

*  5 specific low-cost and no-cost strategies you can offer corporate sponsors that will let you stand out from all others trying to get corporate sponsorships (almost no one thinks about these simple things that can be the difference between collecting a big check or a small check from your sponsor).

* How corporate sponsorships can help you get your financial life in order.

* The ‘Tarnished Brand’ strategy you can use to find corporate sponsors.

* 4 key price points you must target. Odds are, these amounts are for much more than you think you’d ever get.

* 2 things many people do wrong when approaching a sponsor for the first time that automatically get them rejected for a sponsorship. (The good news is these are easy to fix!)

* A much, much more. Tips, strategies and insights that can only come from an expert who has landed sponsored by some of the biggest corporations including FedEx, Bank of America, Microsoft, Wal-Mart, Dun & Bradstreet, Wells Fargo, and more.

In the interest of full disclosure, I’m an affiliate for this program.

Go here now to register for the webinar!

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