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I’m writing a medical memoir.

woman holding a book with a human heart on the cover

And I started thinking…

How will I promote it?

I’m not sure you can target Facebook or social media ads to people with a medical condition.

(This doesn’t mean you can’t use social media to promote a medically-related book — TikTok would be great!).

Here are seven ideas I came up with to promote your medical or health-related memoir:

1. Use social media: Share excerpts, behind-the-scenes content, and teasers on platforms like Facebook, Instagram, TikTok, and Twitter to generate buzz and build an audience.

Start sharing while writing your book to build up an audience — publishers want to see that you have a platform.

2. Pitch podcasts and health blogs: Contact relevant health and wellness blogs, websites, and podcasts to pitch interviews or guest posts about your book.

3. Partner with medical professionals: Reach out to medical professionals and organizations in your field to see if they can promote your book to their networks.

Don’t forget to gift your doctor a copy of your book, and ask him or her if they know of any associations, organizations, or resources that might be helpful.

Sneaky tip: Leave a copy in the waiting room each time you visit!

4. Get media coverage and book reviews: Reach out to book reviewers, journalists, and media outlets to pitch your book and secure reviews and coverage.

Pro tip: Check out The National Publicity Summit to pitch national media producers and get on TV.

5. Do book signings and speaking engagements: Plan book signings and speaking engagements at bookstores, libraries, and medical conferences to connect with potential readers in person.

6. Host a Goodreads giveaway: Host a Goodreads giveaway to build excitement and generate reviews.

7. Don’t forget networking and word-of-mouth: Connect with other authors, publishers, and booksellers and tell them about your book. Ask for their help in promoting it to their networks.

I hope these ideas help!

Let me know if you’ve found any other tips that work.

While we’re at it, here are five medical memoirs I recently read and loved:

Lightning Flowers: My Journey to Uncover the Cost of Saving a Life

What if a lifesaving medical device causes loss of life along its supply chain? That’s the question Katherine E. Standefer finds herself asking one night after being suddenly shocked by her implanted cardiac defibrillator.

The Beauty of Dusk: On Vision Lost and Found

From New York Times columnist and best-selling author Frank Bruni comes a wise and moving memoir about aging, affliction, and optimism after partially losing his eyesight.

Bomb Shelter

Hailed by ‘The Washington Post’ as “Nora Ephron, Erma Bombeck, Jean Kerr, and Laurie Colwin all rolled into one,” Philpott returns in her distinctive voice to explore our protective instincts, the ways we continue to grow up long after we’re grown, and the limits—both tragic and hilarious—of the human body and mind.

The Deep Places: A Memoir of Illness and Discovery

In this vulnerable, insightful memoir, the New York Times columnist tells the story of his five-year struggle with a disease that officially doesn’t exist, exploring the limits of modern medicine, the stories that we unexpectedly fall into, and the secrets that only suffering reveals.

Dry: A Memoir

When Augusten Burroughs is forced to examine himself, something actually starts to click and that’s when he finds himself in the worst trouble of all. Because when his thirty days are up, he has to return to his same drunken Manhattan life—and live it sober. What follows is a memoir that’s as moving as it is funny, as heartbreaking as it is true.

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About The Author

Jordan McAuley

Founder of Contact Any Celebrity with ‘Shark Tank‘ judge Barbara Corcoran

Jordan McAuley is the author of ‘Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility & Star-Powered Publicity,’ ‘Secrets to Contacting Celebrities: 101 Ways to Reach the Rich & Famous,’ & ‘The Celebrity Black Book: Over 56,000+ Verified Celebrity Addresses‘. He is featured by American Express OPEN Forum, CBS News, CNN, E! News, Entrepreneur Magazine, Fast Company, Forbes, FOX News, New York Post, USA Today, The Guardian, Tim Ferriss‘ The 4-Hour Workweek, The Mirror UK, The Wrap & more. He graduated from the University of Miami with Motion Picture Business and English Literature degrees from the School of Communication and College of Arts & Sciences. Jordan is a former 90s high school video store clerk who has lived and worked in Atlanta, Miami, Los Angeles, and New York City.