Most people make a big mistake when approaching the media.
They lead with what they are promoting rather than an IDEA for a show or story.
They essentially say to the decision maker, “I have a new book and you should interview me.”
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Or, “My product is amazing, you should
write about it!”
This approach usually scares the media away because it sounds more like a sales pitch than a topic or story that will interest their audience.
Here’s the good news…
If you approach the media the right way, they’ll often gladly interview you and allow you to let people know where to get more information about what you’re promoting. More on that later.
But how do you approach the media in a way that makes you irresistible?
You give them a HOOK.
What’s a “hook” you ask?
Have you ever watched TV and suddenly a host comes on and says something like, “Don’t go away, because coming up next we’ll show you how to cut your grocery bill in half and save at the store!”
That’s an example of a hook.
The host just teased you into watching a whole bunch of commercials (or at least not change the channel) so you can find out how to cut your grocery bill.
So let’s talk about how to create a hook for YOU…
Think about it this way:
“Coming up ________________”
What is something a TV host could say that would tease people into waiting through commercials (or not change the channel) to hear what you have to say?
Or imagine people were looking at the cover of a magazine where it teases the stories inside. What phrase might they put on the cover about you to get people to buy the magazine and turn right to that page when they get home?
The answer to that question is your hook.
The truth is you can, and should, have several different hooks.
But sometimes it’s hard to create them all by yourself.
To discover 8 hooks you can use right now to get media attention, download this free 28-page PDF report now.
You’ll also learn 9 insider strategies to landing free publicity on radio/TV shows, newspapers, magazines & online.
Hope you enjoy it!