Today’s tip comes from my friend Steve Harrison of Reporter Connection, a service that sends you daily media leads so you can get free publicity.
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What is the power of a celebrity holding your book?
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Just ask Rory Freedman, bestselling author of Skinny Bitch, which advocates for a vegetarian diet.
The book was doing so-so saleswise until Victoria Beckham walked into a store, trailed by a camera crew, and picked up a copy.
The photo of Beckham and the book was transmitted around the world, and sales of Skinny Bitch skyrocketed.
How can you do something like that for your book?
Send a copy to celebrities who might be moved by its message and purpose, and ask them to take a photo holding or reading the book.
Most will likely decline, but if even just one says yes, you’ll have a picture worth a thousand sales.
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