Extraordinary Origins of Ordinary ThingsEver wonder how Kleenex became a household name?

The ‘Minneapolis Star Tribune’  tells this story:

With cotton supply short in 1914, a substitute was urgently needed for surgical bandages used in World War I battlefields and in hospitals. The Kimberly-Clark company developed a remarkably absorbent cotton-like wadding called Cellucotton. Cellucotton took the place of cotton bandages and was used in gas-mask air filters.

Start Your FREE 7-Day Trial!

After the war, huge surpluses of Cellucotton crowded warehouses, and Kimberly-Clark started looking for a peacetime use for the product.

The first postwar spinoff was a glamour product — a cold-cream tissue. Called the Kleenex Kerchief and advertised as a “Sanitary Cold Cream Remover,” it was used by Hollywood and Broadway stars to remove makeup. With the help of celebrity endorsements, sales steadily rose and the product remained unchanged. But then women began to write to the company complaining that their husbands were blowing their noses in cold cream kerchiefs.

About the same time, a Chicago inventor devised a pop-up tissue box. In the early 1920s, Kimberly-Clark decided to place its kerchiefs in these boxes. Now, the product won even more nose-blowing converts, for it supplied a quick and easily accessible way of containing sudden sneezes.

Consumer demand persuaded the company to change from marketing a cold-cream tissue to selling one for nose-blowing, and Kleenex was born.

– From Charles Panati’s Extraordinary Origins of Ordinary Things

How To Get On National TV!

National Publicity Summit

Meet national TV producers & print/online editors one-on-one, face-to-face. Apply to The National Publicity Summit 2019, coming up October 23-26, 2019 in New York City. Only 100 spots available - Apply Now!

Basic Membership
🆓 FREE 7-Day Trial then $39/month
✅ Low Monthly Rate
🕶 Search 59,000+ Celebrities, Influencers & Public Figures In Our Private Online Database
📬 Verified Mailing Addresses
🔎 Unlimited Online Searches
😎 14,000+ Agents, Managers, Attorneys, Production Companies, Publicists & More
📞 Rep Emails & Phone Numbers
🏢 7,000+ Entertainment Companies
🖥 Lightning-Fast Online Database
💫 Dynamic Lookup Technology
⏱ Daily Database Updates
🤩 Member Concierge
📩 Postage Refund Guarantee
🔎 Free Research Requests
👍 How-To Articles & Pro Tips
📘 Celebrity Leverage: How To Get Celebrity Endorsements E-Book
📗 Help From Hollywood: How To Hold An Autograph Auction E-Book
📕 Secrets To Contacting Celebrities: 101 Ways To Reach The Rich & Famous E-Book
💯 Cross-Linked Search Results
🎗 Celebrity Causes Database
💻 Monthly Insider Expert Webinars
😍 100% Satisfaction Guarantee
❌ Cancel Anytime Online
VIP Annual Membership
🆓 FREE 7-Day Trial then $197/year
✅ Best Value for Professionals
🕶 Search 59,000+ Celebrities, Influencers & Public Figures In Our Private Online Database
📬 Verified Mailing Addresses
🔎 Unlimited Online Searches
😎 14,000+ Agents, Managers, Attorneys, Production Companies, Publicists & More
📞 Rep Emails & Phone Numbers
🏢 7,000+ Entertainment Companies
🖥 Lightning-Fast Online Database
💫 Dynamic Lookup Technology
⏱ Daily Database Updates
🤩 VIP Member Concierge
📩 Postage Refund Guarantee
🔎 Priority Research Requests
👍 How-To Articles & Pro Tips
📘 Celebrity Leverage: How To Get Celebrity Endorsements E-Book
📗 Help From Hollywood: How To Hold An Autograph Auction E-Book
📕 Secrets To Contacting Celebrities: 101 Ways To Reach The Rich & Famous E-Book
💯 Cross-Linked Search Results
🎗 Celebrity Causes Database
💻 Insider Expert Webinars
😍 100% Satisfaction Guarantee
❌ Cancel Anytime Online