In their book ‘Chasing Cool: Standing Out in Today’s Cluttered Marketplace‘, authors Noah Kerner and Gene Pressman share how to get full-court press…
“It’s never been so easy to get your product mentioned in the press and it’s never been such an effective way to break through.
Send some swag to a celebrity, get a picture or a quote, and you’re in. Throw an event at a cool club, bring on the right event planner, pay some celebs to show up at your launch, hire the right PR firm, and you’re good.
If you can’t do it, there are plenty of agencies and entertainment marketing companies that can.
Just get your product some ink: most consumers can’t tell whether the gossip they’re inhaling is legit or not.
Ah, press. A mention in Page Six. a nod on Entertainment Tonight. A bold-faced name in someone’s gossip column or a notch on a power list. A feature in People or Vanity Fair.
Getting a brand some love in print has always been a powerful way to cut through the clutter. And since you’re far more likely to gain credibility and be noticed, engineering press is more effective than buying advertising today.
If the goal is to make people aware of you, press works.”
— From ‘Chasing Cool’ by Noah Kerner
Need an easy way to get press? Apply to attend the National Publicity Summit in New York City. You’ll get to pitch your book, business or cause to magazine editors, online journalists and TV producers one-on-one and face-to-face!
About The Author
Jordan McAuley
Founder of Contact Any Celebrity with ‘Shark Tank‘ judge Barbara Corcoran
Jordan McAuley is the author of ‘Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility & Star-Powered Publicity,’ ‘Secrets to Contacting Celebrities: 101 Ways to Reach the Rich & Famous,’ & ‘The Celebrity Black Book: Over 56,000+ Verified Celebrity Addresses‘. He is featured by American Express OPEN Forum, CBS News, CNN, E! News, Entrepreneur Magazine, Fast Company, Forbes, FOX News, New York Post, USA Today, The Guardian, Tim Ferriss‘ The 4-Hour Workweek, The Mirror UK, The Wrap & more. He graduated from the University of Miami with Motion Picture Business and English Literature degrees from the School of Communication and College of Arts & Sciences. Jordan is a former 90s high school video store clerk who has lived and worked in Atlanta, Miami, Los Angeles, and New York City.