In his book, Dirty Little Secrets of Buzz, author David Seaman writes:
Having your product in a celebrity’s sweaty hands is often enough to shove yourself into the mainstream. It’s a strong endorsement, and yet it comes across as natural. The Trojan Horse technique can be invaluable, but it’s also unpredictable.
So send your book or product to more than one well-known person, because you never know who’s going to connect with it – and carry it around.
– To learn more about how to get your products and services in the hands of celebrities, join Contact Any Celebrity now for instant access to our new book, Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility & Star-Powered Publicity.
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