In his book, Dirty Little Secrets of Buzz, author David Seaman writes:
Having your product in a celebrity’s sweaty hands is often enough to shove yourself into the mainstream. It’s a strong endorsement, and yet it comes across as natural. The Trojan Horse technique can be invaluable, but it’s also unpredictable.
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So send your book or product to more than one well-known person, because you never know who’s going to connect with it – and carry it around.
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