‘Writer’s Digest’ recently reviewed our book, ‘Celebrity Leverage.’ Here’s what they had to say…
“Celebrity Leverage’ is filled with excellent pointers and practical information on the nature and nuances of this diverse field of publicity. Many examples illustrate the various tips, including their genesis and resolution to some extent. Key subjects include how to attract celebrities initially and then handle their involvement in different commercial enterprises, handling of media, how to conduct interviews, etc. The use of a question and answer format is very effective in providing means of garnering useful information. Many sources of information, primarily through web sites, are supplied. As a primer on the subject, the book provides valuable and proven methods of achieving celebrity endorsements. Anyone in the marketing/promotion/public relations/publicity fields would find this book quite useful.”
– Writer’s Digest
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