Celebrity Contact Information for Marketers & Nonprofits
In Dan Kennedy's new book, 'No B.S. Price Strategy,' the marketing guru explains how associating your product or service with celebrities allows you to raise your prices... "The most interesting …
Continue Reading about How ‘The Company You Keep’ Can Impact Price →
How do journalists and TV producers decide whether to interview you? It often depends on who provides the best sound bite. Have you ever watched a talk show when the guest …
Today's tip comes from marketing consultant Dan Kennedy, whose 'No B.S. Marketing Letter' is a must-read for business owners, marketers, and entrepreneurs. Highly recommended. "I continually say to …
Continue Reading about Why Celebrities Are A ‘Woefully Underused Opportunity’ →
In his book 'Exploiting Chaos', Jeremy Gutsche of TrendHunter.com tells this story: In 1986 actors, sports heroes, and other icons appeared in TV commercials and shouted, "Don't mess with …
"Celebrity has two sides to it. I continually say to people that in many cases they miss the boat by not linking real celebrities, be it Hollywood or sports, to their products, services, and …
In a recent 'No B.S. Authority Marketing Letter', marketing legend Dan Kennedy explains how to get celebrity authority... "Arguably, this shouldn't be nearly as influential as it is, but people …
