When contacting celebrities, it’s important to know who does what. We sat down with Hank Mendheim, a producer at NBC Productions, to talk about the difference between an agent, a manager,
The Agent is the money guy. He gets paid to find talent jobs, whether on-camera, in films, TV, commercials, voice-over work, etc. He gets paid when the talent gets paid. The Manager runs all aspects of the talent’s career, including hiring and firing agents, lawyers, publicists, etc. Any business decision eventually goes through the manager. If you’ve seen the HBO series Entourage, Ari Gold (Jeremy Piven) was the agent.
The Publicist handles all public relations requests that make the celebrity look good: media interviews, charity work, etc. In some cases, as with bigger celebrities, the publicist handles all decisions regarding PR without having to go back to the manager for approval. So, depending on your need, you may want to go to the manager rather than the publicist. If you’ve seen Sex & The City, Samantha Jones (Kim Cattrall) was a publicist.
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About The Author
Jordan began his career as a public relations intern at CNN Center in Atlanta. He also worked at a talent agency in Miami Beach, a film production company in Hollywood, and at a top-tier talent agency in Beverly Hills. He is the author of “Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility & Star-Powered Publicity,” “Secrets to Contacting Celebrities: 101 Ways to Reach the Rich & Famous,” & “The Celebrity Black Book: Over 56,000+ Verified Celebrity Addresses.”
Jordan and Contact Any Celebrity have been featured by ABC News, AMEX, BBC, CNN, E! News, Entrepreneur, Fast Company, Forbes, Fox News, The Guardian, The Mirror (UK), New York Daily News, New York Post, Newsweek, Tim Ferriss’ “The 4-Hour Workweek,” USA Today, The Wrap, and more.
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