How to Get Your Fashion & Jewelry Line Worn by Celebrities On The Red Carpet…

How To Contact Celebrities! - Sarah Shaw

Have you ever wished you could get your jewelry designs in the hands of today’s hottest celebrities so they could be worn on the red carpet, on major television shows, or in hit movies?

Below, I’ll show you some of the strategies jewelry designers like yourself are successfully using to get celebrities to “endorse” their jewelry lines and how you can, too!

One low-cost way to get your designs to celebrities is to do what major fashion companies call “gifting.” This essentially involves sending or donating samples to celebrities, hoping they will be photographed wearing them on the red carpet or in paparazzi shots featured in celebrity magazines like Us Weekly, OK!, Life & Style, and People.

To gift a celebrity, you must first find their correct contact information and then send a couple of your best samples along with a note stating that you are offering your designs as a gift. It’s best to send samples to the celebrity’s publicist, as they are responsible for presenting the star in a positive light. To find this information, you can call the Screen Actors Guild (SAG) Actors to Locate line at 323-549-6737, but they will only give you the agent’s name and phone number.

A better approach is to utilize a constantly updated online service like Contact Any Celebrity, which provides not only the best mailing address but also the name, address, phone number, and fax number of the celebrity’s agent, manager, and publicist.

If the celebrity does not have a publicist (some stars like Angelina Jolie act as their own publicist), send your sample to the manager or the best mailing address listed for the star. Once you start sending out samples, be sure to check photo syndicates like Wire Image and Photorazzi to see if the celebrity is wearing your design! If they are, you can then license the photo (or photos) for your own use.

Some jewelry designers have had success sending their designs to wardrobe departments on hit TV shows. On a whim, Contact Any Celebrity Member Amy Peters of Amy Peters Studio sent some of her samples to the wardrobe department on the set of Fox’s “The O.C.” The department liked her designs so much, they outfitted several cast members with them. But that’s not all. The show got so many requests from viewers wondering who designed the jewelry that Amazon put up a special Amy Peters Studio “As Seen on the O.C.” section!

Keep in mind TV shows, and movie production companies are often looking to save money on wardrobe. Amy Stumpf, who runs a database of production designers looking for donations at Gift List Media, says many production designers will accept donations of clothing and fashion accessories because they give the production a more unique look.

When was the last time you saw a character on your favorite television show wearing a GAP t-shirt? Probably never. That’s because they want the actor’s clothes to look unique, but paying for original clothing designs on every episode would cost way too much. Yes, some well-known designers donate clothes and jewelry, but not for every character on every show. Usually, this is reserved for top fashion-centric productions like “Sex and the City,” but there are hundreds of programs out there.

Another way to gift celebrities is to get your jewelry in gift bags given to celebrities at award shows and charity events, or in celebrity gift suites at the same types of events. Getting accepted into celebrity gift bags usually requires a small fee plus a donation of about 50-75 samples. Sometimes there is no fee attached; you have to donate designs for the bags.

To get into celebrity gift suite lounges, you have to pay a fee of about $2,000 to $5,000, but the rewards can be significant. These lounges often host 50-75 top-name celebrities who visit your booth to take home designs they like for free. Besides getting to meet the celebrities, one of the benefits of being in a gift suite lounge is that the lounge organizer usually has both a publicist and a professional photographer on hand to get photos of the celebrities holding up–or even trying on your jewelry!

The publicist then pitches these photos to top celebrity magazines to try and get them included in the next issue. You also receive copies of all the photographs, which you can use on your website, in your brochures, and elsewhere. Gavin Keilly at GBK Productions organizes gift suite lounges for small jewelry designers at major award shows, including the MTV Awards and the Primetime Emmy Awards.

Of course, getting a celebrity to wear your jewelry doesn’t do much unless you let people know about it. Be sure to put “As Worn On” or “As Seen In” on your website and in your marketing materials (assuming that they were, of course!). Send out an email blast (you do have an email list of your customers, don’t you?) letting them know to watch the episode it will be on, or that your designs will be featured in the American Music Awards Gift Suite.

Create a photo gallery featuring all the stars trying on your designs on your website. The possibilities are endless. By sending out a sample or two every day, you’re bound to get worn by a celebrity sooner or later. Remember, it only takes one celebrity wearing your jewelry to make your business famous!

— From ‘Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements‘ by Jordan McAuley

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