Want to get on National TV?
In case you missed our teleseminar with TV producers from Live with Kelly & Michael, Rachael Ray and Wendy Williams, here are the Cliff Notes…
* Publicity is better than advertising because it’s free and more credible (people know you paid for an ad).
* Watch the shows you want to get on. Every producer interviewed on the call emphasized this, as many times potential guests haven’t even watched the show, which turns producers off. This ends up not getting the guest booked. It also helps you know which segment to pitch.
* Email producers instead of calling. Producers are busy, have stressful jobs and are often on set. They prefer email to phone calls so they can respond when it’s convenient for them and you.
* However, they look forward to the National Publicity Summit because it allows them to meet 100 potential guests in person and face to face, which is much easier than email or phone pitches.
* Have a unique hook. Lauri Quinn Loewenberg is a dream analyst who got booked on Good Morning America after meeting a producer at the Summit. She did a segment on how nightmares are actually good for you during Halloween. When you attend the Summit they will teach you how to find your own unique hook.
* Share content, don’t just pitch your book or business. Sponsors pay shows hundreds of thousands of dollars for commercials, so they can’t just do an ad for you. However, they do want to share tips and useful content for their viewers. Think of a housewife at home watching – what can she learn from you? Producers will, however, mention your book or web site, and you can use the appearance on your own promotional materials (‘As Seen On’).
* For example, Captain Meryl Getline, a female airline pilot, got booked on The View after attending the Summit. Instead of just talking about her book, her segment was on the top questions airline pilots get asked (should passengers be afraid of turbulence?) At the end of her segment, The View showed the cover of her book and host Meredith Viera recommended it.
* Dress for the part. When you meet producers at the National Publicity Summit, dress like you would if you were appearing on national TV that day.
* Speak in sound bites. When you sign up for the National Publicity Summit, they will teach you how to do this.
To apply to attend the upcoming National Publicity Summit in NYC where you’ll get to personally meet over 100 top TV producers and journalists for The View, CNN, Fox News, O The Oprah Magazine and more go here now!
Hurry, only 100 spots available!
In the interest of full disclosure, I’m an affiliate for this program.