“Celebrity Leverage’ is filled with excellent pointers and practical information on the nature and nuances of this diverse field of publicity. Many examples illustrate the various tips, including their genesis and resolution to some extent. Key subjects include how to attract celebrities initially and then handle their involvement in different commercial enterprises, handling of media, how to conduct interviews, etc. The use of a question and answer format is very effective in providing means of garnering useful information. Many sources of information, primarily through web sites, are supplied. As a primer on the subject, the book provides valuable and proven methods of achieving celebrity endorsements. Anyone in the marketing/promotion/public relations/publicity fields would find this book quite useful.”
– Writer’s Digest
Want To Be On National TV? Meet national TV producers & print/online editors one-on-one, face-to-face. Apply to The National Publicity Summit 2019, coming up October 23-26, 2019 in New York City. Only 100 spots available - Apply now!
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“The book deftly delivers on the promise on its covers as far as successfully reaching the rich and famous. The slim volume contains a wealth of tips of what to do and not do, and how to make contact with celebrities in many spheres of activity as well as location. One learns how to behave in person, avoiding the charge of being paparazzi; how to contact celebrities by mail and other means; follow-up tactics, etc. How to sell autographs is also a topic. Use of search engines, publications, official and unofficial fan clubs, databases and other resources give readers ample techniques to employ. Many web sites on the general subject and a helpful glossary add to the very practical material. The narrative is breezy and easy to read and follow, and the quotes are quite amusing.”
– Writer’s Digest
Want To Be On National TV? Meet national TV producers & print/online editors one-on-one, face-to-face. Apply to The National Publicity Summit 2019, coming up October 23-26, 2019 in New York City. Only 100 spots available - Apply now!
The National Publicity Summit Coming Up In NYC - Apply Now!
“This text is well organized, easy-to-read, and has a nice design and layout, which makes it easy to browse its contents. On one hand, there doesn’t seem to be much that goes into compiling a directory of names and contact information, but it obviously takes a lot of patience, careful attention to detail, and excellent design and layout skills. This type of book could end up being a disaster; ‘The Celebrity Black Book,’ however, is a model text for this type of reference, made even better by the accompanying web took at ContactAnyCelebrity.com.”
– Writer’s Digest
Want To Be On National TV? Meet national TV producers & print/online editors one-on-one, face-to-face. Apply to The National Publicity Summit 2019, coming up October 23-26, 2019 in New York City. Only 100 spots available - Apply now!
The National Publicity Summit Coming Up In NYC - Apply Now!
“Does your website have prominent testimonials? Don’t underestimate the power of having solid testimonials on your website.
You don’t have to call them ‘Testimonials.’ You can call them ‘Customer Comments’ or ‘Client Feedback’ or ‘What Our Customers Say.’
Want To Be On National TV? Meet national TV producers & print/online editors one-on-one, face-to-face. Apply to The National Publicity Summit 2019, coming up October 23-26, 2019 in New York City. Only 100 spots available - Apply now!
The National Publicity Summit Coming Up In NYC - Apply Now!
There are several keys to effective testimonials:
1. Testimonials should be a ‘before’ and ‘after’ snapshot of what you offer. If you offer a physical service such as fitness training or car repair, that should be easy. Take before and after photos. But what if you offer an intangible service?
If you offer an intangible service, it still should be a ‘before and after’ in words. Phone your current clients. Ask them to tell you about what was going on with them before you worked with them and what happened afterward.
Here’s an example for a resume service:
“I was looking for a job and only had one interview in 3 months. After working with your service, I got 4 calls for interviews within the first week.”
– Janice Doeski, Chicago, IL
2. Testimonials should be from people just like your prospects. If you want to convert business people, your testimonials need to be from businesspeople. If you want to convert moms, testimonials should be from moms.
3. In addition to testimonials from people like your target market, get testimonials from experts. A testimonial from a respected expert can also get people to buy. To find experts you can use a tool such as Contact Any Celebrity.
4. It should be specific. ‘I got some job interviews with your service’ is not as compelling as the testimonial above.
5. Get permission to use their comments and name in your marketing materials. Have you seen testimonials where they just use initials? People tend to wonder whether or not it’s a real testimonial.
Using initials is not as effective as First Name, Last Name and City or First Name, Last Name and Company.
6. Highlight your testimonials. Whenever possible, put testimonials in quotes in a box on your pages. The eyes are drawn to it.
7. Video testimonials are the wave of the future. Videotape a few customer testimonials. It’s easy to do. Start carrying a small video camera like The Flip with you. That way you’re always ready. As soon as a client says, ‘I love your work’ you can ask them if they would mind giving you a testimonial.
“Want a celebrity to endorse your product or be a spokesperson? It can coast a lot less than you think, if you do it right. I know of one clothing endorsement deal with the best pitcher in Major League Baseball that cost just $20,000 per year. Here are the brokers who can make it happen:
* Celeb Brokers – President Jack King was the one who first turned me on to this fascinating world. He knows it all inside and out.
Want To Be On National TV? Meet national TV producers & print/online editors one-on-one, face-to-face. Apply to The National Publicity Summit 2019, coming up October 23-26, 2019 in New York City. Only 100 spots available - Apply now!
The National Publicity Summit Coming Up In NYC - Apply Now!
* Contact Any Celebrity – It is possible to do it yourself, as I have done many times. This online directory and its helpful staff will help you find any celebrity in the world.
"This thing is huge - the range is amazing!" - CNN
"Many small businesses, marketers and publicists want to get their products in celebrities' hands. This is the solution." - Entrepreneur Magazine
"This online directory and its helpful staff will help you find any celebrity in the world." - Tim Ferriss, The 4-Hour Workweek
"If you opt to pursue a celebrity or celebrities on your own, to use in your advertising, or get a "blurb" from for your book, etc. this is THE place to get contact information." - Dan Kennedy, No B.S. Marketing to the Affluent
"The best resource and a GREAT deal. They have everyone." - Peter Shankman, Help A Reporter Out (HARO)
"Contact Any Celebrity is a great resource and very easy to use." - Sandra Sims, Step by Step Fundraising
"Contact Any Celebrity is a rich source of contacts for testimonials and other relationships." - John Kremer, 1001 Ways to Market Your Books
"We get much better results contacting celebrities now that we use Contact Any Celebrity. We get a high response rate, the owner is very helpful, and we feel we can recommend them." - Steve Purcell, LookToTheStars.org
"Some of the best money you'll probably ever spend. Can you think of ways to use the information in this site to leverage your publicity opportunities? How about a hundred ways? I don't get a dime for promoting this. I just think it's an excellent value and provides you (and me) with great opportunities)." - Paul Hartunian, Free Publicity Information Center
"I strongly suggest you try this service out when you need to get endorsements for your books or products. In case you are running a charity auction, you can even use this service to get autographed items for your fundraisers. Lots more uses too." - Dan Janal, PR LEADS
"Of all the resources for celebrity addresses, this is far and away the most comprehensive and useful tool." - Anthony Record, Autograph Magazine
"Useful for authors who want positive quotes from celebrities to put on their book covers, fans seeking autographs, and charities looking for celebrity endorsements." - Robert Skrob, Information Marketing Association
"The best service for contacting a celebrity's agent, manager, publicist, or production company." - Joan Stewart, The Publicity Hound
Featured By…
ABC News
American Writers & Artists Inc. (AWAI)
AMEX Open Forum
Atlanta Journal Constitution
Author Advantage Magazine
1001 Ways to Market Your Books
Bill Glazer's Celebrity Swipe File
Bill Stoller's Publicity Insider
Bottom Line/Personal
Build Book Buzz
Bulldog Reporter
Career Trend
CBS News
Clarity.fm
Classwish
CNN
Daily Record UK
Dan Schawbel's Personal Branding
DevTribe
Donna Cutting's Celebrity Experience
E! News
Entrepreneur Magazine
Dan Kennedy/GKIC
Dan Poynter
FOX News
GKIC Small Business Hour
GlobalCrafts.org
Guardian UK
HARO (Help A Reporter Out)
Indie by Nature
Inside Direct Mail
Investor's Business Daily
Inside Business
Jack Canfield
Jezebel Magazine
Joan Stewart's Publicity Hound
John Kremer's Book Marketing
Launch Grow Joy
Look to the Stars
Marcia Yudkin
Marketing to the Affluent
Mogul Mom
New York Daily News
No B.S. Marketing Letter
O'Dwyer's PR
OC News
Pam Perry's PR Coach
Post and Courier
Reference.com
RetroMedia NYC
Rich Mom Business
RTIR (Radio-TV Interview Report)
Scott Fox's Click Millionaires
Self-Publishing Encyclopedia
Small Business Branding
Small Business Rainmaker
Star Magazine
Startups.co
Step Into the Spotlight!
Steve Harrison's Book Marketing Update
Stu Heinecke's Contact Marketing
Susan Harrow's PR Secrets
Target Marketing Magazine
Tim Ferriss/The 4-Hour Workweek
Vanderbilt Journal of Entertainment & Technology Law
‘Writer’s Digest’ recently reviewed our book, ‘Celebrity Leverage.’ Here’s what they had to say…
