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‘Celebrity Leverage’ [Review]

Sunday, July 8th, 2012

Celebrity Leverage by Jordan McAuley‘Writer’s Digest’ recently reviewed our book, ‘Celebrity Leverage.’ Here’s what they had to say…

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“Celebrity Leverage’ is filled with excellent pointers and practical information on the nature and nuances of this diverse field of publicity. Many examples illustrate the various tips, including their genesis and resolution to some extent. Key subjects include how to attract celebrities initially and then handle their involvement in different commercial enterprises, handling of media, how to conduct interviews, etc. The use of a question and answer format is very effective in providing means of garnering useful information. Many sources of information, primarily through web sites, are supplied. As a primer on the subject, the book provides valuable and proven methods of achieving celebrity endorsements. Anyone in the marketing/promotion/public relations/publicity fields would find this book quite useful.”

– Writer’s Digest

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‘Secrets to Contacting Celebrities’ [REVIEW]

Sunday, July 8th, 2012

Secrets to Contacting Celebrities‘Writer’s Digest’ recently reviewed our book, ‘Secrets to Contacting Celebrities.’ Here’s what they had to say…

'The Celebrity Black Book 2019' on Amazon

“The book deftly delivers on the promise on its covers as far as successfully reaching the rich and famous. The slim volume contains a wealth of tips of what to do and not do, and how to make contact with celebrities in many spheres of activity as well as location. One learns how to behave in person, avoiding the charge of being paparazzi; how to contact celebrities by mail and other means; follow-up tactics, etc. How to sell autographs is also a topic. Use of search engines, publications, official and unofficial fan clubs, databases and other resources give readers ample techniques to employ. Many web sites on the general subject and a helpful glossary add to the very practical material. The narrative is breezy and easy to read and follow, and the quotes are quite amusing.”

– Writer’s Digest

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‘The Celebrity Black Book’ [REVIEW]

Sunday, July 8th, 2012
The Celebrity Black Book by Jordan McAuley

The Celebrity Black Book by Jordan McAuley

‘Writer’s Digest’ recently reviewed our ‘Celebrity Black Book.’ Here’s what they had to say…

'The Celebrity Black Book 2019' on Amazon

“This text is well organized, easy-to-read, and has a nice design and layout, which makes it easy to browse its contents. On one hand, there doesn’t seem to be much that goes into compiling a directory of names and contact information, but it obviously takes a lot of patience, careful attention to detail, and excellent design and layout skills. This type of book could end up being a disaster; ‘The Celebrity Black Book,’ however, is a model text for this type of reference, made even better by the accompanying web took at ContactAnyCelebrity.com.”

– Writer’s Digest

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How to Get Effective Testimonials

Wednesday, March 14th, 2012

The FAST Track Internet Marketing Method by Raynay VallesIn her book, ‘The F.A.S.T. Track Internet Marketing Method for Local Businesses,’ Raynay Valles explains how to use effective testimonials…

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“Does your website have prominent testimonials? Don’t underestimate the power of having solid testimonials on your website.

You don’t have to call them ‘Testimonials.’ You can call them ‘Customer Comments’ or ‘Client Feedback’ or ‘What Our Customers Say.’

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There are several keys to effective testimonials:

1. Testimonials should be a ‘before’ and ‘after’ snapshot of what you offer. If you offer a physical service such as fitness training or car repair, that should be easy. Take before and after photos. But what if you offer an intangible service?

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If you offer an intangible service, it still should be a ‘before and after’ in words. Phone your current clients. Ask them to tell you about what was going on with them before you worked with them and what happened afterward.

Here’s an example for a resume service:

“I was looking for a job and only had one interview in 3 months. After working with your service, I got 4 calls for interviews within the first week.”

– Janice Doeski, Chicago, IL

2. Testimonials should be from people just like your prospects. If you want to convert business people, your testimonials need to be from businesspeople. If you want to convert moms, testimonials should be from moms.

3. In addition to testimonials from people like your target market, get testimonials from experts. A testimonial from a respected expert can also get people to buy. To find experts you can use a tool such as Contact Any Celebrity.

4. It should be specific. ‘I got some job interviews with your service’ is not as compelling as the testimonial above.

5. Get permission to use their comments and name in your marketing materials. Have you seen testimonials where they just use initials? People tend to wonder whether or not it’s a real testimonial.

Using initials is not as effective as First Name, Last Name and City or First Name, Last Name and Company.

6. Highlight your testimonials. Whenever possible, put testimonials in quotes in a box on your pages. The eyes are drawn to it.

7. Video testimonials are the wave of the future. Videotape a few customer testimonials. It’s easy to do. Start carrying a small video camera like The Flip with you. That way you’re always ready. As soon as a client says, ‘I love your work’ you can ask them if they would mind giving you a testimonial.

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Tim Ferriss on Celebrity Spokespersons

Tuesday, March 13th, 2012

The 4-Hour Workweek by Timothy FerrissIn this book, ‘The 4-Hour Workweek‘, serial entrepreneur Timothy Ferriss explains how to find celebrity spokespersons…

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“Want a celebrity to endorse your product or be a spokesperson? It can coast a lot less than you think, if you do it right. I know of one clothing endorsement deal with the best pitcher in Major League Baseball that cost just $20,000 per year. Here are the brokers who can make it happen:

* Celeb Brokers President Jack King was the one who first turned me on to this fascinating world. He knows it all inside and out.

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* Celebrity Endorsement Network

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* Contact Any Celebrity It is possible to do it yourself, as I have done many times. This online directory and its helpful staff will help you find any celebrity in the world.

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