Celebrity Leverage by Jordan McAuley

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I recently saw an article called ‘Super Swagonomics’ about celebrity gifting in Bloomberg BusinessWeek.

Here’s an outtake:

“For many companies, giving away tons of free merchandise [to celebrities] is worth the cost.

RevitaLash scored a PR coup last month when Jennifer Love Hewitt proclaimed her devotion to the eyelash conditioner— telling a throng of paparazzi, “I love RevitaLash!”—while visiting a Golden Globes gifting suite.

Hawking to movie stars has been particularly good to the small Ventura (Calif.) cosmetics company. In 2010 it spent $50,000 sponsoring and supplying film festivals and awards show gifting lounges. The company believes it generated press coverage equal to $2.4 million in advertising expenses.”

To learn how to get your own products in the hands of celebrities, download my book, ‘Celebrity Leverage‘ from inside the Contact Any Celebrity Member Lounge.

(If you’re not already a Member, you can join here).

The book even has an exclusive interview with Gavin Keilly of GBK Productions, the celebrity gift suite company who is mentioned in the BusinessWeek article.

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7,300+ Entertainment Companies
USPS-Verified Mailing Addresses
Representation Email Addresses
Unlimited Celebrity Searches
Private Online Database
Dynamic Lookup Technology
Lightning-Fast Hosted by Amazon
Cross-Referenced Results
Daily Database Updates
Member Concierge
Free Research Requests
Postage Refunds
Celebrity Causes Database
Free E-Books:
Celebrity Leverage
Help From Hollywood
Secrets to Contacting Celebrities
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