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Over the past four years I've been
sending out this ezine I've stressed a few important points over
and over again. I do this because they deserve repetition and
you need to be reminded of the importance of these points.
One of these points has to do with the value of celebrity status
and how publicity can easily and quickly help you get this
celebrity status.
I just finished reading a book titled Fame Junkies. A few
parts of the introduction grabbed me right by the throat. In
this section the author talks about why celebrity status is like
catnip for so many people.
Kids come to the conclusion that being famous brings lots of
things that can make your life better. "After all, do you really
have to take the garbage out when you're a Hollywood star?"
Adults take it even farther. They see how celebrities are
adored, are given red carpet treatment everywhere they go, how
they are truly a different part of society.
The author details how even college professors see the enormous
value of celebrity status. He talks about one professor who knew
how to use publicity to create celebrity status for himself. The
college he works for saw the value in his self-created celebrity
status and gave him one of the largest offices on campus with a
panoramic view of rolling green lawns. But that office is only
temporary while the college builds him an even larger office
complete with a dressing room!
You cannot overestimate the value of celebrity status that
publicity gives you. One of the greatest benefits of publicity
is that you don't have to do anything special to gain that
celebrity status. To the vast majority of people, just the fact
that you are on radio or TV or in newspapers and magazines makes
you a celebrity.
You don't have to be a movie star or talk show host. You simply
have to be interviewed by the media.
Now am I saying you'll have the same celebrity status as the
current Oscar winners? Probably not. But in your own field, you
may quickly become "the" celebrity in the field. And isn't that
what you want?
When I speak at seminars and show the clips of me on Donahue,
Jenny Jones, Johnny Carson, To Tell the Truth, etc. I instantly
become a celebrity. Without a doubt, I am *the* celebrity
publicity expert--and I have no competition.
It makes no difference whether you're an exterminator, a
mortgage broker, a bakery owner, a roofer or whatever, the media
can make you a celebrity.
People love to be around celebrities, regardless of their field.
If you use publicity to gain celebrity status, you could have
people feel the same way about you and your business.
Never, never, never underestimate the value of celebrity status
to your business. And never, never, never underestimate the
ability of the media to bestow that status on you.
That sure seems to make it worthwhile to learn the right way to
get publicity, doesn't it?
- For more information on Paul Hartunian's publicity
services, visit
Hartunian.com.
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