“Celebrities successfully capitalize on their high F Score, exaggerating one or more of their triggers.
Would Angelina Jolie be as sexy with a tamer use of the lust trigger, or as intriguing without mystique? Probably not. (And let’s not forget her bad-girl side, the one that wore a vial of ex-husband Billy Bob Thornton’sblood around her neck. Yep, that’s vice for you.)
Shock jock Howard Stern wouldn’t be as shocking without his use of the alarm trigger, knocking listeners off-kilter and causing that “did he seriously just say that?” reaction. Then there’s Rush Limbaugh, about whom the New York Times wrote, ‘The fact that he purposefully antagonizes people is part of the draw.” Finally consider Dr. Laura Schlessinger, the conservative commentator, who attracts millions of viewers as well as truckloads of hate mail. And with fame comes not only hate mail but also tabloid covers. Think of Kim Kardashian, Kathy Griffin,Hugh Hefner.
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1001 Ways to Market Your Books
HARO (Help A Reporter Out)
Inside Direct Mail
Investor's Business Daily
Marketing to the Affluent
No B.S. Marketing Letter
O'Dwyer's Publicity Magazine
RTIR (Radio-TV Interview Report)
Wall Street Journal
Member: Association of Fundraising Professionals | GLAAD Media Circle | Independent Book Publishers Association | MediaBistro | Public Relations Society of America