In the book ‘Chasing Cool: Standing Out in Today’s Cluttered Marketplace‘, authors Noah Kerner and Gene Pressman share how to get full-court press…
“It’s never been so easy to get your product mentioned in the press and it’s never been such an effective way to break through.
Send some swag to a celebrity, get a picture or a quote, and you’re in. Throw an event at a cool club, bring on the right event planner, pay some celebs to show up at your launch, hire the right PR firm, and you’re good.
If you can’t do it, there are plenty of agencies and entertainment marketing companies that can.
Just get your product some ink: most consumers can’t tell whether the gossip they’re inhaling is legit or not.”
