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Mike Esterman: Insider Interview

Friday, March 9th, 2012

Celebrity Leverage by Jordan McAuleyMike Esterman of Esterman Entertainment is a Contact Any Celebrity Member and celebrity personal appearance agent who has books celebrities for private parties and events.

He’s already been featured on The Today Show, E! Entertainment Television and CNN’s Showbiz Tonight as a guest expert, but we sat down to talk with Esterman about how small businesses can hire celebrities to help supercharge their marketing and publicity efforts.

What does a celebrity personal appearance agent do exactly?

While celebrities may have more than one agent (theatrical, speaking, voice over, etc.), I’m a non-exclusive conduit who gets them booked at private parties, special events, club appearances, store and restaurant openings, etc. The only events I myself do not book celebrities for are fundraisers or charity events.

Why should a small business go through a personal appearance agent like yourself as opposed to the celebrity’s theatrical agent?

One reason is because I actually answer the phone and will give you a quick answer. Sometimes you can’t get the celebrity’s theatrical agent on the phone. And if you do get them on the phone, in order to book the celebrity for an event they want to know all about your personal business: what your books look like, how your business operates, your background, etc. You can actually speak to me with one phone call and I don’t ask as many questions.

How far ahead should a business begin planning to book a celebrity?

I have people calling me today needing a celebrity for tonight up until a few weeks or a few months from now.

What is the expense range a small business should expect to pay to book a celebrity?

The price can range anywhere from $500 for a Playboy model or a reality TV star to $1.7 million for a private Justin Timberlake concert I was just asked about. It’s a pretty wide range.

For small businesses that may not have a big budget, what kinds of celebrities can they get?

Playboy models and reality TV stars are very affordable. Now there’s a difference between a Playboy model and a Playboy Playmate. You can get a model for about $500. A Playmate is about $1000. You can get reality stars, kids from MTV shows like The Real World and The Hills for about $1000.

What are some tips for saving money when booking a celebrity?

One tip is if the celebrity is already going to be in your area, that’s a good way to save money on travel because you don’t have to pay it. For example, many of the MTV Real World kids go around the country speaking at different colleges and like to pick up a nightclub appearance as well. So you can save money that way.

Or a musician who is already performing a concert on Thursday may want to pick up a nightclub appearance on Friday. Then you don’t have to pay for airfare, just an extra hotel room night. Now I don’t always know who is going to be on tour. People call me and ask if so and so is going to be in their area. I don’t know that, although I list the ones I do know about on my Web site at Esterman.com. If you know someone is going to be in your area, tell me. It’s up to you to let me know so I can help save you money on travel.

What are the steps someone would need to take to book a celebrity?

My Web site is basically a McDonald’s menu of who’s available. I can go after pretty much any celebrity and make them an offer, but the ones who are listed on my Web site are actively looking to book these types of engagements. It’s basically a three-step system: you choose a celebrity from my Web site, tell me how much you’re willing to spend, and email me some names. I make the offer to the celebrity, and if they’re available I draw up a contract and you put down a deposit. It’s that easy.

What does the business owner have to worry about at the time of the appearance?

Everything is laid out in the contract so there are no surprises. It’s a basic contract with a rider that spells out everything you need to know in advance.

What kinds of events for businesses will a celebrity do?

I booked Carmen Electra to work an electronic company’s trade show booth. Cindy Margolis hosted a Tupperware-like party where women came to buy purses. Jenna Jameson hosts nightclub parties for lingerie companies. The corporate market is huge, and everybody wants to get a celebrity. You can hire them for store openings and restaurant openings as well.

Can you also hire them for private parties, weddings, Bar Mitzvahs, etc.?

Sure. We do those all the time. I recently booked Mario Lopez to host a graduation party at someone’s home. They’ll do pretty much anything as long as you’re willing to pay for it.

– To learn more about Mike Esterman, visit Esterman Entertainment at Esterman.com

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Heather Thompson: Insider Interview

Tuesday, March 6th, 2012

Contact Any Celebrity Member Heather Thompson from Tampa, Florida found that writing celebrities for free autographs and memorabilia is a great way to raise money for a nonprofit organization. We spoke with Heather about her cause and its successful campaign…

Tell us about the project you’re raising funds for.

I was and am attempting to contact celebrities for donations to the Susan G. Komen Foundation 3-Day Walk in Tampa, which raises money for breast cancer research.

What exactly were you looking for from the celebrities?

I requested autographs, memorabilia, sponsorships and financial donations. Basically, any and everything. Items were the real goal so we could auction them off for money.

How did you request these items?

I originally sent out 100 letters to celebrities and then an additional 200. The first 100 were the best responses from the celebrities. I chose the specific names because the Contact Any Celebrity database allows searches by cause, so I know if a star is interested in supporting my charity from the get-go.

What were the responses like?

Wow, well I sent out about 300, but this is where I want to point out that it takes work. To get a little, I had to do a lot. Out of the 300 letters I wrote I only got about 30 responses, and I only had five letters returned to me.

How did the celebrities and their representatives response?

It was honestly amazing. I was surprised at how personal the responses were. I got phone calls from assistants and personal letters of support from stars.

Who responded?

One of the best I got was from Cyndi Lauper. I got a phone call from her personal assistant and she said that Cyndi wanted to be a little more involved that just sending an autographed headshot. So we sent a 3-Day t-shirt to her and some other items, and she signed and sent them back along with some extra autographed headshots. I received an autographed headshot and personal letter of support from Al Roker. Judith Light sent a script from “Who’s the Boss” with her signature on it.

You really got some big names!

I know, but that’s not the end. Ryan Seacrest and Dustin Hoffman, to name just a couple, also sent autographed headshots. One of the biggest responses has been from the Tampa Bay Lightning, our NHL Hockey Team and the Stanley Cup Winner. We initially got a signed hockey puck. Then, through a connection, our request was noticed by a player who’s mother had recently dealt with breast cancer. We suddenly had promises for team autographed jerseys, hockey sticks and other pieces of memorabilia.

When is your auction?

The auction is actually August 26 at 6 p.m. We are having it at the James Joyce Pub in Ybor City-South Tampa. We also landed sponsorship of the auction from Pabst Blue Ribbon Beer.

Did you find it easier to get support and sponsorship when you had a few celebrity names behind your project?

Absolutely! It helped big time. Without the celebrity names we would have never been able to land a corporate sponsorship at all! And now, we’re getting local promotion and beer through Pabst. We also managed to get food. And the pub was donated by a wonderful local business person.

So what did you say in your letters to celebrities that was so effective?

In the first batch of letters I decided I needed to be as clear and to the point as possible. I kept it down to two paragraphs. First I said why I was writing and what the cause is that they would be supporting. I gave all of the who, what, when, where and why. I also set a deadline for contact and for items to be sent in. It makes it seem a little more urgent and important if there’s a specific date and specific information than not being specific.

Listing contact information was very important for me. In the letter I listed my phone number and my email–any way for them to get in touch with me. Later I learned that was a very smart thing to do. some of the representatives wanted to call and be sure I was legitimate and that I was really working to benefit a charity.

You said you sent out two letters. What was in the second one?

The second batch was the bigger one, and in this one I mentioned that I had already sent one request with no response and that I was extending the deadline. I also listed the support I had already received. It had the desired effect, and I got a second wave of responses and memorabilia.

You mentioned you used Contact Any Celebrity to get your information. What was so helpful about the service?

Well, Contact Any Celebrity was so much more than I expected. It’s more than just a listing of who and what. In other words, it’s not like just a “star map.” I felt that the contact information was valid and up-to-date, and there’s so much information in the database. Everyone I looked for was there. There were also so few returned letters from everyday household names. In this country we seem to value celebrity and fame so high. To get things we can place value on and auction off for a great cause is wonderful. It was great to actually get responses from stars. The service is priceless.

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Vice President Joe Biden Speaks In Delaware

Wednesday, February 1st, 2012

On Monday, we enjoyed watching Vice President Joe Biden speak at The Conference of Chief Justices at The Hotel Du Pont in Wilmington, Delaware.  To contact Vice President Biden, join Contact Any Celebrity now for instant access to our online database of over 60,000 celebrity addresses and celebrity contacts.

Vice President Joe Biden Delivers Remarks at The Conference of Chief Justices at The Hotel Du Pont in Wilmington, Delaware on January 30, 2012

Vice President Joe Biden Delivers Remarks at The Conference of Chief Justices at The Hotel Du Pont in Wilmington, Delaware on January 30, 2012

Vice President Joe Biden Delivers Remarks at The Conference of Chief Justices at The Hotel Du Pont in Wilmington, Delaware on January 30, 2012

Vice President Joe Biden Delivers Remarks at The Conference of Chief Justices at The Hotel Du Pont in Wilmington, Delaware on January 30, 2012

Vice President Joe Biden Delivers Remarks at The Conference of Chief Justices at The Hotel Du Pont in Wilmington, Delaware on January 30, 2012

Vice President Joe Biden Delivers Remarks at The Conference of Chief Justices at The Hotel Du Pont in Wilmington, Delaware on January 30, 2012

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Apple Store’s ‘Meet The Actor: Matt Bomer’

Tuesday, January 17th, 2012

On Monday, we spied Matt Bomer at Apple Store’s Meet the Actor: Matt Bomer of the movie White Collar in New York City.  To contact Matt Bomer, join Contact Any Celebrity now for instant access to our online database of over 60,000 celebrity addresses and celebrity contacts.

Apple Store Hosts 'Meet the Actor: Matt Bomer' of the movie 'White Collar' in New York City on January 16, 2012

Apple Store Hosts 'Meet the Actor: Matt Bomer' of the movie 'White Collar' in New York City on January 16, 2012

Apple Store Hosts 'Meet the Actor: Matt Bomer' of the movie 'White Collar' in New York City on January 16, 2012

Apple Store Hosts 'Meet the Actor: Matt Bomer' of the movie 'White Collar' in New York City on January 16, 2012

Apple Store Hosts 'Meet the Actor: Matt Bomer' of the movie 'White Collar' in New York City on January 16, 2012

Apple Store Hosts 'Meet the Actor: Matt Bomer' of the movie 'White Collar' in New York City on January 16, 2012

Apple Store Hosts 'Meet the Actor: Matt Bomer' of the movie 'White Collar' in New York City on January 16, 2012

Apple Store Hosts 'Meet the Actor: Matt Bomer' of the movie 'White Collar' in New York City on January 16, 2012

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Poppy Montgomery @ ‘The Marilyn Denis Show’

Saturday, January 14th, 2012

On Friday, we enjoyed watching Poppy Montgomery as she visited The Marilyn Denis Show in Toronto, Canada. To contact Poppy Montgomery, join Contact Any Celebrity now for instant access to our online database of over 60,000 celebrity addresses and celebrity contacts.

Poppy Montgomery Visits The Marilyn Denis Show in Toronto, Canada on January 13, 2012

Poppy Montgomery Visits The Marilyn Denis Show in Toronto, Canada on January 13, 2012

Poppy Montgomery Visits The Marilyn Denis Show in Toronto, Canada on January 13, 2012

Poppy Montgomery Visits The Marilyn Denis Show in Toronto, Canada on January 13, 2012

Poppy Montgomery Visits The Marilyn Denis Show in Toronto, Canada on January 13, 2012

Poppy Montgomery Visits The Marilyn Denis Show in Toronto, Canada on January 13, 2012

Poppy Montgomery Visits The Marilyn Denis Show in Toronto, Canada on January 13, 2012

Poppy Montgomery Visits The Marilyn Denis Show in Toronto, Canada on January 13, 2012

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Jane Seymour @ ‘The Marilyn Denis Show’

Tuesday, December 13th, 2011

On Monday, we caught up with Jane Seymour at The Marilyn Denis Show in Toronto, Canada.  To contact Jane Seymour, join Contact Any Celebrity now for instant access to our online database of over 60,000 celebrity addresses and celebrity contacts.

Jane Seymour Visits The Marilyn Denis Show in Toronto, Canada on December 12, 2011

Jane Seymour Visits The Marilyn Denis Show in Toronto, Canada on December 12, 2011

Jane Seymour Visits The Marilyn Denis Show in Toronto, Canada on December 12, 2011

Jane Seymour Visits The Marilyn Denis Show in Toronto, Canada on December 12, 2011

Jane Seymour Visits The Marilyn Denis Show in Toronto, Canada on December 12, 2011

Jane Seymour Visits The Marilyn Denis Show in Toronto, Canada on December 12, 2011

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Maria Menounos Interviews Heidi Klum

Thursday, September 15th, 2011

On Wednesday, we spied Heidi Klum as she was being interviewed by Maria Menounos for Extra at The Grove in Los Angeles, California.  To contact Heidi Klum or Maria Menounos, join Contact Any Celebrity now for instant access to our online database of over 60,000 celebrity addresses and celebrity contacts.

'Extra' Interview with Heidi Klum and Maria Menounos at The Grove in Los Angeles, California on September 14, 2011

'Extra' Interview with Heidi Klum at The Grove in Los Angeles, California on September 14, 2011

'Extra' Interview with Heidi Klum and Maria Menounos at The Grove in Los Angeles, California on September 14, 2011

'Extra' Interview with Heidi Klum and Maria Menounos at The Grove in Los Angeles, California on September 14, 2011

'Extra' Interview with Heidi Klum and Maria Menounos at The Grove in Los Angeles, California on September 14, 2011

'Extra' Interview with Heidi Klum at The Grove in Los Angeles, California on September 14, 2011

'Extra' Interview with Heidi Klum and Maria Menounos at The Grove in Los Angeles, California on September 14, 2011

'Extra' Interview with Heidi Klum and Maria Menounos at The Grove in Los Angeles, California on September 14, 2011

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