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How to Create a ‘Swag Bomb’

Tuesday, March 21st, 2017

Marc Ecko How to Create a Swag BombOn The James Altucher Show podcast, fashion designer Marc Ecko describes how he first got his products in the hands of celebrities and influencers:

“We often are so consumed with thinking, “If I only had access to that big-name influencer.” In my case it was people in the music industry when I was coming up. How do I get access to them? You have to ask yourself, ‘How do I create an emotional transaction with them?”

In my case, I’ve done things like sending handwritten notes and bespoke custom packages to influences with zero expectations of hearing back from them. I call it “swag bombs” in my book (see ’10 Rules for Building a Swag Bomb’ below).

For someone in a B2B or SaaS business, as the end of the day, every single product as an analog human need. There’s a modality there that’s human. It’s bullshit to think, “Yeah, I see that works for fashion, but I’m in the financial services business, or I have some processing thing that makes my pipes faster than your pipes.”

Every product has the ability to express why it adds value from a human to human connection. You need to think about that and think, “Well, how do I swag bomb influencers in the market?” Those influencers need not be big names. They’re just people that within the trade, are maybe on the supplier side of the ecosystem. I didn’t have money for big splashy ads. I won over people on the supplier side. I did it within means that I could afford.

People are like, “Oh, swag bomb, that’s expensive!” It needn’t be expensive. It just needs to be well-thought out. It needs to show that you gave a fuck. That you were deliberate in thinking about how to do I make this bespoke? How do I make this custom? Show that I’m aware of the things that matter to this person, because I did enough to look them up. Not just LinkedIn stalk them, but care to figure things out. There’s a power there.”

10 Rules for Building a Swag Bomb

In his book, UnLabel: Selling You Without Selling Out, Marc Ecko details 10 Rules for Building a Swag Bomb:

“I seeded my brand with the bona fide artists and instigators of pop culture. The motivation wasn’t as simple as “I hope they wear this”; it came from a desire to educate them, to land on their aesthetic radar, and to build a literacy of who I was and what I was trying to accomplish.

Don’t think of this as sending “fan mail.” This is a professionally produced, hypercustomized presentation. When you send me (or anyone) a solicitation of your idea, or your product, or the marketing materials of who you are and what you’re trying to sell, work backward from the experience of cracking open the box from its taped seal.”

Ten things to never do when building your swag bomb:

  1. Never Send Directly to Someone’s Home. I’ve had that happen. It’s fucking creepy. Everyone has a business address, and in this day and age, they’re sufficiently accessible.
  2. Never Expect Your Intended Audience to Even See It. Make it good enough that even if it gets to only his or her lieutenant (AKA assistant) – which will often be the case – you still make a material impact.
  3. Never Send Just the Stock Shit. Think deeply about what you will send them, and work hard at customizing the content so that the end user will recognize this as an amazing, highly personalized gift. And it’s just that – a gift – so…
  4. Never Have Expectations, as It’s Just a Gift. The joy and purpose has to come from the confidence that you did it, you took ACTION. Not everyone will acknowledge your receipt. That’s okay.
  5. Never Handwrite Your Marketing Materials. It’s one thing to send a handwritten cover note (preferably a 6″ x 4.5″ stock postcard) that’s less than twenty words. Fine. But it’s something else to send an all-handwritten business proposal that looks like it came from Son of Sam. I don’t care how legible your writing is. Type.
  6. Never Use Secondhand Packaging Materials. A used Trapper Keeper folder – with maybe a sticker over the dents so that you pass it off as new – ain’t cutting it. Why should I take your idea seriously if you’re not even willing to make a quick trip to Staples?
  7. Never Stalk. If you have a phone number or email of an executive assistant, fine. It’s okay to call once in advance and then again once in confirmation of receipt. (You can also send it with a certified receipt, so you know who signed for it, and when). But don’t call repeatedly like some psycho. Not cool.
  8. Never Forget To Include Your Name, Email, and Phone Number. Don’t presume that anyone is going to read a long letter. If the visual impact and the overall wraparound isn’t there, you’re dead. So make sure it looks good, feels good, and that it emotes your goals. And make it as clear as the sun who sent it.
  9. Never Send a Picture of Yourself Fan-Boying Out. Again, creepy. Let the content and the high concept speak for you. Don’t send some weird head shot.
  10. Never Gush. Notable figures don’t like being fawned over. Be careful to whom you say – and how often you say – “I love you.” (Good rule for life in general). Don’t tell them, “You are my idol.” Speak matter-of-factly, and acknowledge the traits or practices that you respect and admire.
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How to Contact Professional Wrestlers

Monday, February 6th, 2017

Contact John CenaHave you ever wanted to contact your favorite wrestler? Most are represented by the WWE (World Wrestling Entertainment), so contacting them is easy.

According to the WWE, you can contact your favorite wrestler here:

Wrestler’s Name
c/o WWE
1241 E. Main St.
Stamford, CT 06902

You can also email WWE wrestlers here.

Of course, there are other ways to contact professional wrestlers.

Some, like the WWE’s highest paid wrestler, John Cena, have leveraged their fame into acting roles as well. (Cena had guest-supporting roles in Amy Schumer’s ‘Trainwreck’ plus Amy Poehler and Tina Fey’s ‘Sisters.’ You can contact his agent, manager and publicist using the Contact Any Celebrity database.

In addition to John Cena, top WWE wrestlers Randy Orton, Brock Lesnar, Glenn (Kane) Jacobs and Paul (Triple H) Levesque have separate agents, managers and publicists in addition to the WWE.

Of course, all of these stars have Instagram, Facebook, and Twitter accounts, so you can contact them there as well (see below).

Here are the Top 10 Highest-Paid Wrestlers as of May 2016 according to Forbes Magazine:

  1. John CenaFacebookInstagramTwitter
  2. Brock Lesnar – FacebookInstagramTwitter
  3. Paul (Triple H) Levesque – FacebookInstagram – Twitter
  4. Randy OrtonFacebookInstagramTwitter
  5. Colby (Seth Rollins) Lopez – FacebookInstagramTwitter
  6. Leati Joe (Roman Reigns) AnoaFacebookInstagramTwitter
  7. Mark (The Undertaker) Calaway – FacebookInstagramTwitter
  8. Paul (Big Show) Wight – FacebookInstagramTwitter
  9. Glenn (Kane) Jacobs – FacebookInstagramTwitter
  10. Jonathan (Dean Ambrose) Good – FacebookInstagramTwitter

Good luck contacting these stars, and let us know if you get a response!

Categories : Athletes & Sports
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How To Get Corporate Sponsors

Saturday, January 7th, 2017

Want to get corporate sponsors?

If so, you’re invited to an Insider Expert teleseminar this Tuesday, January 10th at 2 pm or 7 pm EST:

‘The Top 5 Ways to Attract Corporate Sponsors – Even If You’re Just Starting Out!’

Go here now to register for the webinar!

You’ll discover:

* 12 reasons why sponsors give money to ‘nobodies’ and ‘unknowns’.

* Sure-fire ways to find the companies most likely to sponsor your business.

* A breakdown of the top 14 categories companies offer sponsorships for.

* Some of the many fatal mistakes people make when approaching a sponsor (and how to avoid potential deal killers).

* Want to turn your painful past into a book or live event sponsors will support? You’ll discover how a woman with a breast cancer memoir secured sponsorships from several different companies. Plus, how another woman emerged from a painful divorce with the desire to inspire other women just like her. She got a major company to pay for her entire event!

* The 5 most important elements of a sponsorship proposal (this is the most important but least understood part of the sponsorship process).

* How to create the perfect sponsorship proposal that will impress corporate sponsors so they take you seriously.

* The exact amounts of money you should ask corporate sponsors for (this is a huge mistake almost all people approaching corporate sponsors make. They don’t ask for the right amount of money.)

* How to use a corporate sponsorship to get massive amounts of media publicity and attention (corporate sponsors want you to get media attention and will pay you to go on TV.

* Hear how others have used the corporate sponsorship strategy to appear in the Wall Street Journal, Washington Post, CBS, BusinessWeek, CNBC, Redbook, Parenting, U.S. News & World Report, Wine Enthusiast & more!

* 5 things corporate sponsors will fund for you. You’ll discover how to get your biggest dreams funded!

* The true motivations behind big corporate sponsors that provide funds you never have to pay back.

* The secret to persuading a company to give you big money even if you’re not good at selling yourself. Hint: write a killer proposal that does the selling for you! The webinar will show you how.

* Avoid this HUGE mistake! Most people ask for too little money, so companies don’t take them seriously. Sponsors like big dreamers. We’ll show you how much money to ask for.

* The misconception that corporations only sponsor people with big events.

*  5 specific low-cost and no-cost strategies you can offer corporate sponsors that will let you stand out from all others trying to get corporate sponsorships (almost no one thinks about these simple things that can be the difference between collecting a big check or a small check from your sponsor).

* How corporate sponsorships can help you get your financial life in order.

* The ‘Tarnished Brand’ strategy you can use to find corporate sponsors.

* 4 key price points you must target. Odds are, these amounts are for much more than you think you’d ever get.

* 2 things many people do wrong when approaching a sponsor for the first time that automatically get them rejected for a sponsorship. (The good news is these are easy to fix!)

* A much, much more. Tips, strategies and insights that can only come from an expert who has landed sponsored by some of the biggest corporations including FedEx, Bank of America, Microsoft, Wal-Mart, Dun & Bradstreet, Wells Fargo, and more.

In the interest of full disclosure, I’m an affiliate for this program.

Go here now to register for the webinar!

Categories : Live Events
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Happy New Year 2017!

Monday, January 2nd, 2017

How was your New Year’s Eve? We caught up with Jenny McCarthy, Donnie Wahlberg, Gloria Estefan, Mel B. and Ryan Seacrest at Dick Clark’s Rockin’ Eve 2017 in Times Square. Contact them all now with a free 7-day trial to Contact Any Celebrity!

Categories : Holiday Events
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This year we spied Lisa Rinna and Harry Hamlin (with daughter Delilah Belle Hamlin), The Voice’s Pharrell Williams, Jennifer Gimenez, unREAL’s Jeffrey Bowyer-Chapman, Shar Jackson & Maxine Waters serving meals Christmas Eve Eve at the 2016 Los Angeles Mission Christmas Dinner for the Homeless.

12/23/2016 - Delilah Hamlin, Lisa Rinna, Harry Hamlin - 2016 Los Angeles Mission Christmas Dinner for the Homeless - The Los Angeles Mission - Los Angeles, CA, USA - Keywords: Horizontal, Charity, Christmas Celebration, Holiday, Annual Event, Person, People, Photography, Arts Culture and Entertainment, Celebrity, Celebrities, Topix, Bestof, California Orientation: Landscape Face Count: 2 - False - Photo Credit: PRPhotos.com - Contact (1-866-551-7827) - Landscape Face Count: 2

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How To Get Corporate Sponsors

Monday, November 7th, 2016

How to Get Corporate Sponsors

Want a corporate sponsor to fund your work?

If so, you’re invited to a free web class where you’ll discover how to…

Reach a much bigger audience for your work almost overnight.

  • Hitch your wagon to organizations with instant name recognition and huge infrastructures that already know how to market to their audience.
  • Grow your following and business by 100-250% without spending your own money.
  • Go on a national product launch, book or speaking tour and have most (if not all) expenses paid for by someone else.
  • See your work promoted on a major corporation’s website, Facebook page and to millions of people on their email list for free.
  • Get a Fortune 500 company buy your book by the caseload so they can give it to their employees and customers.

The above are not fairy tales!

This happens all the time because many companies and organizations sponsor authors, entrepreneurs, experts, and speakers just like you.

You’ll learn from an author/speaker who landed sponsorships with FedEx, Bank of America, Microsoft, Wal-Mart, Dun & Bradstreet, Wells Fargo and many other companies and organizations.

Go here now to register for the call!

Here’s some of what you’ll discover:

  • Sure-fire ways to find the companies most likely to sponsor you.
  • 5 things corporate sponsors will fund for you. (During the webinar, you’ll discover how to get your biggest dreams funded, including publishing a book.)
  • The true reasons why big corporate sponsors provide funds you never have to pay back (once you know this it opens up a whole new world for you!).
  • Want to turn your painful past into a powerful book or live event that
    sponsors will support? You’ll discover how a woman with a breast cancer memoir secured sponsorships from several different companies. Plus, how another woman emerged from a painful divorce with the desire to inspire other women just like her. She got a major company to pay for her entire event!
  • How corporate sponsorships can help you get your life back in order.
  • Why would a sponsor ever give money to a complete “nobody”? (On the free webinar you’ll discover 12 reasons corporate sponsors give money to unknowns — and if you tap into just one of these, you too can get corporate sponsorships for your idea.
  • The secret to persuading a company to give you big money especially if you are not good at selling yourself. HINT: write a killer proposal that does the selling for you! We’ll show you how.
  • Avoid this HUGE mistake! Most people ask for too little money, so companies don’t take them seriously. With sponsors, the bigger your dream, the better. We’ll show you how much money to ask for.
  • No book? No problem. While many on our free web class will be authors, you don’t need a book to get big companies to take you seriously and fund what you’re doing. On the web training, we’ll show you how a woman got Verizon to pay her to go around the country to speak.
  • Some of the many fatal mistakes people make when approaching a sponsor, and how to avoid potential deal killers.
  • How to use a corporate sponsorship to get massive amounts of media publicity and attention. (Corporate sponsors want you to get media attention, and will pay you to go on TV.) Hear how others have used the corporate sponsorship strategy you’ll discover on the webinar to be featured by The Wall Street Journal, The Washington Post, CBS, BusinessWeek, CNBC, Redbook, Parenting, U.S. News & World Report, Wine Enthusiast and more.
  • In addition to money to fund your program or platform, you’ll discover 4 additional benefits and advantages of getting a corporate sponsorship. (Some of will turn out to be more valuable than the money they give you, and will open up new opportunities for you).
  • The top 14 categories companies sponsor authors, entrepreneurs, experts and speakers in. (You’ll be surprised at all the opportunities available, regardless of what your concept is).
  • The ‘Tarnished Brand’ strategy you can use to find corporate sponsors who desperately need what you have to go on the road for them. (Our expert got one of the biggest companies on earth to give her 5 figures by using this strategy… it’s something anyone can do throughout the year)!
  • The 5 most important elements of a sponsorship proposal. The sponsorship proposal is the most important but least understood part of the sponsorship process. You’ll discover how to create the perfect sponsorship proposal that will impress corporate sponsors so they take you seriously).
  • 5 specific low-cost and no-cost strategies you can offer corporate sponsors that will make you stand out from all others trying to get corporate sponsorships (almost nobody thinks about simple things that can be the difference between collecting a big or small check from your sponsor).
  • The exact amounts of money you should ask corporate sponsors for. Most people don’t ask for the proper amount of money! (There are 4 key price points you must target, and odds are, they’re much more than you think you’d ever get).
  • 2 things many people do wrong when approaching a sponsor for the first time that automatically get them rejected for sponsorship. (The good news is, they’re easy to fix!).
  • Plus many more tips, strategies and insight that can only come from an expert who is sponsored by some of the biggest corporations in the country.

Go here now to register for the call!

In the interest of full disclosure, I’m an affiliate for this program.

Categories : Live Events
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3 Ways to Write Your Book Faster

Tuesday, November 1st, 2016

books

Are you working on a book?

Just imagine how you’ll feel when you write the last sentence of it.

“I’m finished!” you’ll exclaim.

And then just think how excited you’ll be when you say to your friends and family, “I finished my book today!”

Imagine them congratulating you and saying, “Let me know when it comes out. I want to buy a copy!”

Some will say, “What, you really wrote a book? I didn’t know you were a writer.”

You’ll even enjoy proving a few of your skeptics wrong.

You did it!

And you did it the RIGHT way.

Since you took the time to listen and learn from the experts, you now KNOW deep in your gut you have a book that is marketable and media-genic.

You’re feeling a confidence in your message and yourself that you haven’t felt before.

That’s what The Quantum Leap Program will do for you.

More than 1,327 students from around the world have used our training to better refine, promote, and monetize their books and messages.

Today I want to share with you a few thoughts and strategies that Quantum Leap coaches use to help people like you write your book even faster and make it even better.

But before I do….let me ask you a question:

Just how serious are you about changing people’s lives with your message?

If you have a big desire to make a big difference and you haven’t even asked to receive all the details about The Quantum Leap Program, may I suggest there is a disconnect there?

Doesn’t it make sense to at least find out about all the ways my team and I can support you in becoming the successful author you want to be?

Get on the Priority Notification List so you can be among the first to apply in the upcoming Quantum Leap class and we can help you get your book done, as well as achieve other goals you might have.

Okay, now that we’ve taken care of that, let’s talk about how to get your book written faster.

If you were one of the people who registered for the recent teleseminar on “Bionic Book Writing,” you heard about how Debby Englander and Steve Harrison LOVE pulling people’s books out of them, faster than they ever dreamed possible.

There are different ways to do that.

For example, you might have heard one of the clients on the call share that the process of writing her book really took off when one of the writing coaches helped her create a title she was really excited about.

Do you have the perfect title for your book yet?

It’s very hard to come up with great ideas all alone because you’re so close to it.

But having at least a “working title” is enough to give you focus and excite you to move forward and keep writing. A better title may surface later.

One technique Debby didn’t share on the call is what she calls the “Chinese Menu Approach” to creating a title.

If you’ve ever gone into a Chinese restaurant in New York you’ll discover they offer a special where you pick one thing from column A and another from column B.

Take a sheet of paper and divide it into two columns.

Write a list of titles on the left hand side and a list of subtitles on the right.

Then mix and match different combinations.

You’ll be amazed at the new title combinations you generate.

That should get you a good working title until someone like Debby can work with you, one-on-one, to create a KILLER title!

Steve and his team will also support you by helping you create a great framework.

Ever notice how fast a new house is built once the wood framework is in place?

Same with your book.

Having a good framework is critical.

There are different frameworks for books just like there are different floor plans for homes. But you MUST have one.

For example, what is the framework for Chicken Soup for the Soul?

It’s a collection of 101 stories.

Most authors struggle because they don’t have a good framework.

Or worse, they have the wrong one for their message and goals.

Once you have a good working title and a solid framework, you’ll be able to plan each chapter.

This stuff is really hard to do all by yourself.

That’s why most would-be authors never finish their book.

Or they take a lot longer than necessary, only to produce a book that is not nearly as appealing to readers and the media as it could have been.

People are always showing me their books to get my advice and I often think, “Boy, I wish we could have worked together sooner because there are so many opportunities you missed.”

One last thing.

Throw out the notion that you need to write your book the same way that someone else does.

You are YOU. There is only ONE of you. And there will never be another YOU ever in the history of the world!

Another of the Quantum Leap coaches, Ann, helped Tony Robbins get one of his books written. She’s especially good at helping people who feel more comfortable talking than writing. Once you have a good working title and a solid framework, she’s shown many of my Quantum Leap clients how to talk their book in just a few days.

For one-on-one help from Ann, Debby, and our other coaches, apply for one of the open spots in the upcoming class of The Quantum Leap Publicity & Marketing Program!

In the interest of full disclosure, I’m an affiliate for this program.

Categories : Authors & Writers
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